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Clarity

Colin McGuire - I Operate a Portfolio of 16 eCommerce Brands

Los Angeles, CA

I'm back on Clarity after almost a 5-year hiatus while I was building Boomn, an e-commerce brand portfolio currently operating 16+ DTC brands. I've been featured in Inc.com, Fast Company, Forbes, Creator Magazine, and many more.

My current brand portfolio is on track to do multiple 8 figures in revenue in 2021 and my goal is to do 9 figures in 2022.

I've built and scaled 20+ businesses with great partners over the last 10 years by doing one thing: being very, very good at building strategy and systems to acquire customers.

Ask me how to turn your idea into a business or how to create a successful marketing and sales strategy.

The main reason entrepreneurs fail is due to their lack of execution. Simply put, I'll give you a plan to execute.

$2.92/min

21 Calls

20 Reviews

42 minutes
Avg. call

Customer Acquisition Marketing Strategy Sales Strategy New Business Development Strategic Marketing Growth Strategies Business Growth Creative Strategy Sales Coaching Sales Coach

Call me to talk about

Creative Marketing Strategist

I have been featured on Inc.com, Fast Company, I am a contributor to a few popular business/entrepreneurial publications, and founded one of the largest conferences in the country helping entrepreneurs grow their businesses and improve themselves (BIZFIT2015).

Without giving away my secret sauce: I will give you 5 (minimum) executable plans that you have not thought of to grow your business in extremely creative ways. I promise that your competitors will be doing none of them. If you or I think that the meeting wasn't effective, I'll refund your money. I'm harder on myself than you will be.

Success Hacker

I've been known to "smartcut" (thanks Shane Snow for the term) my way to a lot of business success. At age 19 I ran a multimillion dollar painting company while I was a full time college student. I didn't stop there. I've founded 4 companies since, been a sales consultant, a risk management consultant for law firms, and I've also been featured on Inc.com and Fast Company for my success.

I also founded BIZFIT2015 by cold calling/emailing 20 famous entrepreneurs to speak there (like Daymond John from Shark Tank).

I know a thing or two about making Sh*t happen and I'll share minimum 5 ideas to make your business grow, without using much $$.

If I don't, I'll refund your $$.

Founder, ViroCart Holdings

I'm a sales strategy consultant and entrepreneur with 3 web-based companies. I've been featured on Inc.com, Fast Company, Creator Magazine, and many other publications.

I have founded a premium eyeglasses company(Current), an iconic conference in Chicago for entrepreneurs(past), a $2million dollar painting company, an events promotion and marketing firm, an online t-shirt company, and horrible failed an app startup.

My "job" experience includes being the Manager of Business Development for one of the largest technology refurbishing companies in the US, a Risk Management Consultant for Law Firms, and I've been a top sales performer in: logistics, technology solutions, technology insurance, and strategy consulting services.

I'm confident I can help you with just about anything you need (outside of teaching you how to code or create valuations).

Successful Facebook Advertising for eCommerce & Mobile App Growth

I have built an established career on being very good at one thing: systemizing strategic customer acquisition for eCommerce and mobile app startup growth.

I've been featured on Inc.com, Forbes, Fast Company and have already made the mistakes and found the successes at a high level. I'd love to share the wisdom.

No matter if you need help getting started or help scaling your operation to the next level, I have about 10 years experience building media buying strategy and advertising on Facebook. I can advise at every level from copywriting to campaign structure and recruiting a team to ad creative direction.

I currently own and operate a growing e-commerce portfolio of 16 Direct-To-Consumer brands and currently employ a full-time in-house team of 20 digital marketers. We spend $600-$800k per month in advertising profitably. Our monthly revenues range from $2,100,000 - $4,200,000.

Reach out if you want help getting started to build profitable traction or if you want to scale to the next level.

Developing Multi-Channel Customer Acquisition Strategy and Systems

I've been featured on Forbes, Inc.com, and many others because I've dedicated my career to being very, very good at one thing: developing strategy and systems to acquire customers.

Whether for launch or to scale to $10M+ in revenue, I've successfully (and unsuccessfully) built customer acquisition systems for:
- Mobile App Startups
- Direct-To-Consumer eCommerce Brands
- B2C Education Platform
- B2B SaaS
- B2B Professional Services

Over the last 10 years I have been lucky to advise many startups as well as find incredible business partners that pair very well with this skill set.

I currently own and operate a headless e-commerce portfolio of 16 direct-to-consumer brands and employ a growing team of 20 full-time employees with brand revenue of $15M+.

I've developed 10-years of customer acquisition wisdom building, growing, and scaling mostly B2C companies. I've been in the trenches, raised the money, recruited the teams, and built the multi-channel marketing to acquire, and re-acquire, customers at scale.

Whether you're just getting started or you want to scale to the next level, I can break down and give you actionable steps to close the gap from where you are to where you want to be.

Answers 20
Reviews 20

Answers

Colin McGuire - I Operate a Portfolio of 16 eCommerce Brands answered

How do we improve the credibility of our company?

I've growth hacked my way to creating multiple well-branded businesses that have credibility before our first sale was even made. I call it "social proof" and I can help you achieve that so you can confidently approach large customers without looking like the small guy. I'll give you actionable items to execute that will put you into the position to sell, so no one thinks you're working in a garage.

If our call is not effective, I'll refund your money. I'm harder on myself than you'll be. I will also coach you via email as much as you need - I love helping entrepreneurs.

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Sales

Direct Sales

Sales Process

Colin McGuire - I Operate a Portfolio of 16 eCommerce Brands answered

If your business needs two type of users(like Uber or Clarity, you need Driver/Expert as well as passenger/Entrep.) how do you enter the business?

I've done this before and the answer is tricky: you do both at the same time. It's essentially a conundrum, right? What came first the chicken or the egg?

I can help you organize your thoughts and give you actionable items to complete so you can attract and acquire both types of users/customers at the same time. The key to it is collecting customer information before your product/service even exists.

I can coach you through the process, tell you exactly how to execute, and what tools to do it with.

If our call isn't effective and you don't think I helped, I will refund your money. I'm harder on myself that you will be, so I'll refund your money if I don't think I helped you much.

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Business Strategy

Growth Strategies

Marketplaces

Colin McGuire - I Operate a Portfolio of 16 eCommerce Brands answered

I want to make 10 sales for a basement development company by the end of this summer. Does anybody have ideas on how to market this business?

I started and ran a $2million painting company when I was a full time college student. I started it by myself going door-to-door offering free estimates ($70k in sales year 1) and built it out to having over 20 sales reps across the entire state of IL.

I know a thing or two about getting your first 10 jobs in the services industry and can give you 5 actionable items that, if executed properly, will surely result in 10 new jobs.

I'd love to help you grow your business and can tell you the best tools and strategies to get this done without spending much money to get started.

I you or me decide I didn't help you very much, I'll refund the money from your call. I really hope I get to help you and I'll give you free email support as you execute the items we talk about.

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Sales

Marketing

Colin McGuire - I Operate a Portfolio of 16 eCommerce Brands answered

What are upcoming innovation in Online Digital Coupon space?

This one is easy: have you ever heard of Brian Wong? The freak entrepreneur who skipped 4 grades and graduated college at age 18? He then founded Kiip and was the youngest person to ever raise venture capital funding. Google "Kiip Brian Wong" and you'll see how the digital coupon space has bee forever changed. He does $20MM in revenue annually.

I work with Brian on one of my projects and would be happy to answer any questions you have about how you can grow (using my experience, not his). I can help you make an executable plan for the next 3 months, and also a long term 3 year plan.

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Coupons

Affiliate Marketing

Digital Marketing

Colin McGuire - I Operate a Portfolio of 16 eCommerce Brands answered

How can grow my website (customer base) at a faster rate?

I'm a young guy and startup entrepreneur. Recently I got myself into Inc., Fast Company, HuffPost, Entrepreneur.com, and Forbes. I essentially found writers/contributors who write about topics similar to my website/product. Then, I find them on linkedin, twitter, or find their email and reach out to them with a personal message and a call to action.

There are a ton of options for you, including hiring a PR firm to help you, but I wouldn't recommend doing that. There are plenty of ways that you can get yourself into large publications or find others ways to get yourself social proof. I'll also make a few introductions for you, if I can.

If you want, request a call with me and walk me through your website and I'll give you actionable steps you can take to get in publications. I cal also tell you how to begin creating shareable content that will help you grow. I created BIZFIT2015 (google it and you can see what I've created). I'll refund your $$ if you don't think I helped much. No questions asked. I'll also give you email support/coaching for free to help you out along the way.

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Growth Hacking

Growth Strategies

Press Releases

Colin McGuire - I Operate a Portfolio of 16 eCommerce Brands answered

I'm a 19 year-old entering University soon. Is there anything beneficial for a perspective entrepreneur that should not be missed in the university ?

Joseph has a very good answer. In my opinion there are two kinds of entrepreneurs: the technical and the non-technical. The technical entrepreneurs know how to code and bring to the table the ability to create amazing things, build websites, design, and all the other things a tech entrepreneur should know.

Then, there's the non-technical. This type of entrepreneur has to have a special ability to go out there and connect the dots. They use their skills in sales, biz dev, and marketing to gather the resources and people they need to create amazing business'. Basically, where the non-technical entrepreneur lacks skills, the technical entrepreneur has a wealth of knowledge in (and vice versa).

However, both types should have entry level knowledge on programing.

I help young minds become entrepreneurs by coaching them on taking actionable "next steps" to start businesses using their own ideas. Please let me know if you want any help, and I will gladly help you out.

My best,
Colin

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University Teaching

University Relations

Colin McGuire - I Operate a Portfolio of 16 eCommerce Brands answered

How do you find the best co founder and building a team without giving away your idea/IP?

At some point you have to realize that your idea is just an idea and not a business. You have to realize that an idea is only as good as the person who executes it.

The most successful startup entrepreneurs are at every pitch competition they can get their hands on, giving away their exact business model. This is because they know that no one is going to execute their idea. Thousands of people will tell you it's a great idea, but rarely do people ever execute on "stealing" it.

Let me know if you want me to expand. Just message me.

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Product Development

angel investing

Mentoring

Colin McGuire - I Operate a Portfolio of 16 eCommerce Brands answered

I need to figure out how to buy baby bottles in bulk for my business. Do I contact distributors, wholesalers, or manufacturers? How do I go about it?

I've been an entrepreneur for years, but never in consumer product goods. I just recently started sourcing manufacturing directly from China and its been working well. Basically my process was to scour alibaba (aliexpress is too expensive) and then negotiated with them by playing them against each other. Essentially I took my product cost from 3.85 to .77 by going offshore. I would be willing to go over a step by step process to help you source the bottles.

If our call isn't worth the money I'll just refund you, no questions asked. I kinda just want to help you out because I'm interested in doing this more. I'll also give you free email support until what we talked about in the phone is accomplished.

Let me know if you want to chat about it more. Just shoot me a message.

My best -

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Sourcing

Product Management

Wholesale

Colin McGuire - I Operate a Portfolio of 16 eCommerce Brands answered

What are the issues/challenges that come up in one on one mentoring process, issues which can be rectified for a smooth process?

I used to run a team of 35+ individual branch managers that ran their own branch of the company. I did all of the 1on1 mentoring to coach them through the process. I would get a ton of pushback because they would go months without making any money and working about 65 hour weeks. It was my 1on1 mentoring with them (over the phone) that got them to push through to the end. That year we did about $2 million in sales from $0 the previous year.

Instead of focusing on the business gobbldygook, I would focus on helping them break through the mental barriers of their problems. I did this by getting them to show themselves that their problems were only really problems because they hadn't solved them yet.

I got tremendous pushback from 35 over worked and under paid business owners that eventually make a ton of money once they reached the end.

Schedule a call with me and I will give you actionable phrases and strategies that will help your mentees break through the mental barriers that are holding them back and give you the best strategy to answering their lash backs when they give you resistance.

If you don't think the call is worth it, I'll refund your money. No questions asked at all. I'll also give you free email support so you can reach out to me and ask questions as you have them. I'll be sure you have an actionable plan. Look at my reviews.

Shoot me a message.

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Entrepreneurship

Colin McGuire - I Operate a Portfolio of 16 eCommerce Brands answered

I'm a Tech guy in Linux Business, decided to go live with my own business. What product or service should I focus on?

This is an extremely vague question, but let's see if I can help you out. When deciding what product or service you're going to provide, it's very important to be sure there is product market fit and you have a unique selling point. When deciding what your products should be, you should first decide what "problem" you're solving.

I specialize in helping entrepreneurs get started and start the building phase. If you would like more guidance on how to get started or what product to create, shoot me a message so I can get more detailed information on what you're trying to achieve.

I'd love to help.

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Product Development

Product Design

Product Strategy

Colin McGuire - I Operate a Portfolio of 16 eCommerce Brands answered

How do you perform solid customer development and validate an idea whilst operating in stealth?

No one will steal your "idea." Entrepreneurship is 2% great ideas and 98% hard work and execution. You cannot operate your business in fear of others ripping off your success, or you will never find success.

Not to mention, no one will steal your idea until they see it being successful, and at that time you'll already be ahead of the game.

If you have more questions on specifics, don't hesitate to shoot me a message with more specific questions. I'd love to strategize an actionable plan with you to validate your startup.

I have some great experience in this space and I'm confident I could help.

I look forward to your message.

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Start-ups

Entrepreneurship

Customer Development

Reviews

Colin really knows his stuff. His years of experience through all aspects of growing and scaling multiple DTC brands helped provide actionable insights into my own business. I highly recommend a call with him to founders looking to grow their ecom business.

Johnathan Ruggiero Source: Clarity

GREAT info and gave me good sense of.... Clarity for my next steps.

Anthony V Source: Clarity

Colin was very straight to the point and gave me great pointers to follow. He has vast experience and knows what he is talking about! I will definitely continue to have calls with him!

Iana Vorotilo Source: Clarity

Colin was super helpful with his wealth of knowledge in the DTC space.

josh zhang Source: Clarity

Colin was awesome! He quickly understood what I was trying to build and took me through business strategy, best way to get customer traction and pricing models. He also advised on marketing strategies and how I could evolve the product later. Sound advice and very knowledgeable!
He asked me for my product info way before the call which was a sign that he was going to do his homework and come to the meeting prepared. Thank you Colin. Will be in touch.

Christopher Daniel Source: Clarity

Great call, very concise and clear strategic advice! Will most definitely get in touch with Colin again.

Vlad Mckenzie Source: Clarity

Colin provided me with very actionable advice for our startup on marketing and effectively targeting our customer segments .I will definitely give him a call again .

ajay khandavalli Source: Clarity

Colin gave A LOT of great ideas on exact steps we can take based on what is working and more importantly what isn't working. Went above and beyond the call of duty. Definitely knows what he's talking about, and is definitely worth the time and money.

Mike & Rick Tielemans Source: Clarity

Awesome call. Colin knows his stuff. Well worth it.

Tom Percy Source: Clarity

Working with Colin has been most beneficial. He inspires me to execute things I need to do rather than demand.

Before hiring Colin I knew what I should be doing to market my business but I wasn’t doing it for whatever reasons. With his guidance I'm comfortable getting in the trenches to do what needs to be done to grow my business.

He's definitely not about the money. He limits the time on each call (and frequency) & leaves you with plenty of tasks to do until you’re ready for the next call.

Richard Green Source: Clarity

This guy is "sales rockstar." Colin quickly understood my questions and pain-points (by asking questions before our call) and dove right in with actionable tips to get where I need to go. Not only will he give the tools to chase down your goals, but he'll inspire you to get it done too. Will call again. Thanks!

Jack Reamer Source: Clarity

Member since October 2014