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Clarity

Mike & Rick Tielemans

Toronto, CA

Create a Cult Brand that attracts the *right customers* who want to pay and stay for life (and sometimes get the tattoo)

With over 10+ years in direct response marketing and another 5+ years studying neuroscience, psychology, cults, and cult brands, we can show you how to create a brand, product, and community that people want to belong to.

This is how we took a failing fitness membership and turned it into a 7-figure brotherhood in 2 years with lifetime customers and tattooed members.

Book a call with us to steal our ideas on using psychology and neurosuasion to "brandwash" customers to buy from you over the competition.

We specialize in:
⚡️ marketing message / brand narrative
⚡️ brand positioning
⚡️ memberships and recurring revenue models
⚡️ product design to increase social proof
⚡️ community management
⚡️ community engagement / user generated content
⚡️ retention

We believe the future belongs to those who understand how to unify a group of strangers on the internet.

Build your Customer Cult and create customers for life.

$8.33/min

32 Calls

9 Reviews

35 minutes
Avg. call

Community Engagement Community Building Customer Retention Customer Engagement Branding & Identity Brand Positioning Strategies Message Development Course Creation Client Retention Membership Marketing

Call me to talk about

Product Launches

Did a launch for a few of our partners.
Rework the Brand and Tribe Narrative
Use Anticipation to build hype.
Turn it into an event
Use incentives
Launch on a 4 day window.
Use this as the "Founding Members" that start your new project.

Full Circle Coaching program - $125,000 summer rollout
Over 40 Alpha program - $25,000 launch weekend.
The Superhero Squad - £14,632 launch weekend.
The Assassin Academy - $5000 launch weekend.
The Style Confidence Collective - TBD. in process.

Tribe Up Your Business

The old way of business is broken. Transaction-fueled processes from webinar strategy to ad placement.
The new way is about your Tribe...
When you're focused on the tribe building, you're activating primal psychological filters embedded in our brains from millions of years ago.
Tribe building =
* 2X retention on membership sites
* Single digit churn
* 5 figure MRR
* Branded tattoos (5X)

And a customer experience that has people referring for free.

It comes down to 3 things:
1. having a Tribe narrative that attracts your perfect person into the adventure
2. An unparalleled customer experience
3. Data-driven Tribe Bonding that leverages primal psychological triggers to bond your people together.

Membership Site Growth

Accidentally got really good with membership sites.
As we've focused solely on Transformation-based businesses, this is where a membership site fits perfect.
You can't change a life with an ebook but you can with a membership or course.

--> Using The Tribe Method we took a fitness membership site that was getting refunds and notice letters daily and turned it into a full Tribe experience.
Now...
MRR has more than doubled.
Retention is over a year (compared to 3-4 months before)
One man got a tattoo of the brotherhood across his arm.
25,000 engagements per month in the group.

-> they buy swag.
-> they call eachother brother
-> they say "i love you"

That's the difference of a Tribe business

We then introduced amplifiers such as an LTV software created by an ex-NASA employee.
YouTube/ Facebook Ads growth.
Challenges that have over 1500 men in currenly.

Cult Branding - "Tribal Messaging"

Your brand can make or break your business. Customers subconsciously decide whether to buy from a brand within 50 milliseconds.

We studied neuroscience, cults, and cult brands to learn the Dark Arts of Customer Seduction.

You can't grow your business with the wrong customers. We'll teach you the elements of a brand that can attract more of the right customers who want to pay and stay for life.

We found the 6 elements of tribal psychology needed so your message can attract the right people and get them to not only buy in, but continually buy in month after month.

Answers 0
Reviews 9

Answers

Reviews

Can't believe we covered so much in such a short period of time. Feeling pumped about my project Mister Branzino

David Haddad Source: Clarity

Epic! These guys are great and know their stuff through and stuff. I got tons of actionable feedback.

Gus Slator Source: Clarity

My first 2-for-1 on Clarity. Thanks guys!

Matthew Bennett Source: Clarity

Mike and Rick allowed me to look at a new way of reinventing my business message, look and feel so that we truly become differentiated in the marketplace. I have been on many clarity calls and marketing conversations over the past 16 years, I am excited about changing the direction of our marketing from this call. Time will tell but could potentially be a major game changing call :)

Nick Dunin Source: Clarity

Intelligent and vibrant! I look forward to implementing many of the concepts we discussed, and future conversations. Thanks Mike, SS

Stephen Szucs Source: Clarity

Some good advice, some of their biggest points I've already done. Was looking for more actionable messaging/copy suggestions. Took over 30 minutes before valuable points were discussed, at which point I realized Clarity charges you after the 15 minute mark...

Faris Sheikh Source: Clarity

These two young men know their business! It was a pleasure speaking with them and I gained a lot of helpful details and leads in promoting my retail store as well as my website. I will be calling them again!

Erland Schulze Source: Clarity

Always a good conversation

Tom Preston Source: Clarity

Mike & Rick are very enthusiastic with their passion for marketing and online strategy. They had great insights for me coming from their Gen Y perspective which will be very beneficial to me and my company. Would recommend them to anyone!

Tom Preston Source: Clarity

Member since November 2012