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Expert
MenuMike & Rick Tielemans How To Build A Cult Brand
32
Calls |
9
Reviews |
Areas of Expertise
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M&$4.17/min per minute(11)Cult BrandingMike & Rick Tielemans • Toronto, CACreated 5 years ago in Sales & Marketing / BrandingYour brand can make or break your business. Customers subconsciously decide whether to buy from a brand within 50 milliseconds. We studied neuroscience, cults, and cult brands to learn the Dark Arts of Customer Seduction. You can't grow your business with the wrong customers. We'll teach you the elements of a brand that can attract more of the right customers who want to pay and stay for life.Mike & Rick Tielemans Toronto, CA(11)
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M&$4.17/min per minute(11)Tribe Up Your BusinessMike & Rick Tielemans • Toronto, CACreated 5 years ago in Business / Getting StartedThe old way of business is broken. Transaction-fueled processes from webinar strategy to ad placement. The new way is about your Tribe... When you're focused on the tribe building, you're activating primal psychological filters embedded in our brains from millions of years ago. Tribe building = * 2X retention on membership sites * Single digit churn * 5 figure MRR * Branded tattoos (5X) And a customer experience that has people referring for free. It comes down to 3 things: 1. having a Tribe narrative that attracts your perfect person into the adventure 2. An unparalleled customer experience 3. Data-driven Tribe Bonding that leverages primal psychological triggers to bond your people together.Mike & Rick Tielemans Toronto, CA(11)
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M&$4.17/min per minute(11)Membership Site GrowthMike & Rick Tielemans • Toronto, CACreated 5 years ago in Business / Getting StartedAccidentally got really good with membership sites. As we've focused solely on Transformation-based businesses, this is where a membership site fits perfect. You can't change a life with an ebook but you can with a membership or course. --> Using The Tribe Method we took a fitness membership site that was getting refunds and notice letters daily and turned it into a full Tribe experience. Now... MRR has more than doubled. Retention is over a year (compared to 3-4 months before) One man got a tattoo of the brotherhood across his arm. 25,000 engagements per month in the group. -> they buy swag. -> they call eachother brother -> they say "i love you" That's the difference of a Tribe business We then introduced amplifiers such as an LTV software created by an ex-NASA employee. YouTube/ Facebook Ads growth. Challenges that have over 1500 men in currenly.Mike & Rick Tielemans Toronto, CA(11)
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M&$4.17/min per minute(11)Product LaunchesMike & Rick Tielemans • Toronto, CACreated 5 years ago in Sales & Marketing / Sales & Lead GenerationDid a launch for a few of our partners. Rework the Brand and Tribe Narrative Use Anticipation to build hype. Turn it into an event Use incentives Launch on a 4 day window. Use this as the "Founding Members" that start your new project. Full Circle Coaching program - $125,000 summer rollout Over 40 Alpha program - $25,000 launch weekend. The Superhero Squad - £14,632 launch weekend. The Assassin Academy - $5000 launch weekend. The Style Confidence Collective - TBD. in process.Mike & Rick Tielemans Toronto, CA(11)
- Reviews 9
Can't believe we covered so much in such a short period of time. Feeling pumped about my project Mister Branzino
Source: Clarity David Haddad Mar 6, 2024Epic! These guys are great and know their stuff through and stuff. I got tons of actionable feedback.
Source: Clarity Gus Slator Jan 18, 2024My first 2-for-1 on Clarity. Thanks guys!
Source: Clarity Matthew Bennett Dec 21, 2023Mike and Rick allowed me to look at a new way of reinventing my business message, look and feel so that we truly become differentiated in the marketplace. I have been on many clarity calls and marketing conversations over the past 16 years, I am excited about changing the direction of our marketing from this call. Time will tell but could potentially be a major game changing call :)
Source: Clarity Nick Dunin Jan 19, 2018Intelligent and vibrant! I look forward to implementing many of the concepts we discussed, and future conversations. Thanks Mike, SS
Source: Clarity Stephen Szucs Feb 19, 2016Some good advice, some of their biggest points I've already done. Was looking for more actionable messaging/copy suggestions. Took over 30 minutes before valuable points were discussed, at which point I realized Clarity charges you after the 15 minute mark...
Source: Clarity Faris Sheikh Feb 19, 2016These two young men know their business! It was a pleasure speaking with them and I gained a lot of helpful details and leads in promoting my retail store as well as my website. I will be calling them again!
Source: Clarity Erland Schulze Jul 29, 2015Always a good conversation
Source: Clarity Tom Preston Apr 17, 2014Mike & Rick are very enthusiastic with their passion for marketing and online strategy. They had great insights for me coming from their Gen Y perspective which will be very beneficial to me and my company. Would recommend them to anyone!
Source: Clarity Tom Preston Mar 26, 2014Related experts
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THTodd HerschbergHead of Technical SEO at Bankrate, Inc. • United StatesI am a seasoned entrepreneur and marketing executive with a heavy emphasis on branding, ecommerce and digital marketing including SEO, SEM and social media. In addition to my frequent speaking engagements and consulting practice, I am one of the most-connected people on LinkedIn, one of FastCompany's 50 Most Influential People Online for 2010 (#33) and am the founder of 3 of the 10 largest community groups on Groupsite.com I also founded and managed a number of start-up tech firms where I was instrumental in the development and refinement of several search engine technologies and marketing programs. I was also one of the founders of Albert's Ambry (alberts.com) one of the internet's first specialty software search engines, where I helped to develop both our search algorithms and our fraud control filtering systems. I have additionally been involved with several other major search engines over the years, ranging in capacities from beta tester for Digital's AltaVista search systems to senior second-tier editor for the NewHoo project (now DMOZ) to Director of SEO for Like.com (now owned by Google). I also had creative input into Australia's WebWombat search engine. I am also the founder of OCEAN - The Orange County Executives And Networkers group on LinkedIn. If you live and or work in Orange County, join our OCEAN LinkedIn Group at http://www.linkedin.com/groups?gid=36770 If you are or know a foodie, chowhound, gourmet or gourmand please feel free to join the LinkedIn Foodies group: http://www.linkedin.com/groups?gid=38473 Recent speaking engagements: CalState Fullerton - Mihaylo College, Fullerton, CA Harvard/USC Business Growth Conference 2010 & 2011 Phoenix Fashion Week, Phoenix, AZ FEI (Financial Executives International), Ontario, CA Lifetime Television's Fairy Jobmother Career Kickstart Boot Camp, Santa Monica, CA UCLA - Anderson School of Management, Los Angeles, CA TechAmerica Social Media Event, Irvine, CA Specialties:Marketing, Branding, Search engine optimization, Search engine marketing, online marketing, SEO, SEM, PPA, PPC, Social media, Internet-based marketing initiatives, Affiliate systems, Start-up development.Digital Marketing • Start-ups • Social Media Marketing • SEO • Community Building • E-commerce • Analytics • Business Networking • B2C marketing • Search Engine Positioning •$8.33/min per minute(2)5.0 2 44
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SMSean MalarkeyDigital marketing expert. Webinars are my forte! • Santa Barbara, CaliforniaSocial Media, Marketing, Entrepreneurship, Building Systems & Business are my passions. In the last 6 years I have built a multi million dollar Marketing & Education Business with zero outside funding. I have consulted fortune 500's to "one man shows" on Social Marketing & Business. Outside of the above passions I love helping people - there is great reward for me in helping individuals or corporations overcome obstacles in their marketing & business. Seeing advice turn into someones new reality fuels me.Social Media Marketing • Online Marketing • Community Management • Twitter • Facebook Marketing • Publishing • Strategic Communications • Multi-channel Marketing • Campaigns • twitter marketing •$6.67/min per minute(9)5.0 11 27
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JRJim RudnickMentor Network at Innovation Factory.ca • CanadaInternet Specialist: With over 24 years on the net, from the days of Lynx and text based inter-educational only communications, I have spent my days and many many late nights working for a special brand of client. Those who appreciate having their strategic design and tactical tasks done by an expert with a reliabilty on always being on time and on budget! I love what I do and can't wait to get up each morning to face the day's challenges!Marketing • Social Media • Email Marketing • Web development • Online Marketing • SEO • Marketing Strategy • Web Design • Strategic Communications • Organic Search •$4.17/min per minuteNew Arrival— — 6
Related experts
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THTodd HerschbergHead of Technical SEO at Bankrate, Inc. • United StatesI am a seasoned entrepreneur and marketing executive with a heavy emphasis on branding, ecommerce and digital marketing including SEO, SEM and social media. In addition to my frequent speaking engagements and consulting practice, I am one of the most-connected people on LinkedIn, one of FastCompany's 50 Most Influential People Online for 2010 (#33) and am the founder of 3 of the 10 largest community groups on Groupsite.com I also founded and managed a number of start-up tech firms where I was instrumental in the development and refinement of several search engine technologies and marketing programs. I was also one of the founders of Albert's Ambry (alberts.com) one of the internet's first specialty software search engines, where I helped to develop both our search algorithms and our fraud control filtering systems. I have additionally been involved with several other major search engines over the years, ranging in capacities from beta tester for Digital's AltaVista search systems to senior second-tier editor for the NewHoo project (now DMOZ) to Director of SEO for Like.com (now owned by Google). I also had creative input into Australia's WebWombat search engine. I am also the founder of OCEAN - The Orange County Executives And Networkers group on LinkedIn. If you live and or work in Orange County, join our OCEAN LinkedIn Group at http://www.linkedin.com/groups?gid=36770 If you are or know a foodie, chowhound, gourmet or gourmand please feel free to join the LinkedIn Foodies group: http://www.linkedin.com/groups?gid=38473 Recent speaking engagements: CalState Fullerton - Mihaylo College, Fullerton, CA Harvard/USC Business Growth Conference 2010 & 2011 Phoenix Fashion Week, Phoenix, AZ FEI (Financial Executives International), Ontario, CA Lifetime Television's Fairy Jobmother Career Kickstart Boot Camp, Santa Monica, CA UCLA - Anderson School of Management, Los Angeles, CA TechAmerica Social Media Event, Irvine, CA Specialties:Marketing, Branding, Search engine optimization, Search engine marketing, online marketing, SEO, SEM, PPA, PPC, Social media, Internet-based marketing initiatives, Affiliate systems, Start-up development.Digital Marketing • Start-ups • Social Media Marketing • SEO • Community Building • E-commerce • Analytics • Business Networking • B2C marketing • Search Engine Positioning •$8.33/min per minute(2)5.0 2 44
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SMSean MalarkeyDigital marketing expert. Webinars are my forte! • Santa Barbara, CaliforniaSocial Media, Marketing, Entrepreneurship, Building Systems & Business are my passions. In the last 6 years I have built a multi million dollar Marketing & Education Business with zero outside funding. I have consulted fortune 500's to "one man shows" on Social Marketing & Business. Outside of the above passions I love helping people - there is great reward for me in helping individuals or corporations overcome obstacles in their marketing & business. Seeing advice turn into someones new reality fuels me.Social Media Marketing • Online Marketing • Community Management • Twitter • Facebook Marketing • Publishing • Strategic Communications • Multi-channel Marketing • Campaigns • twitter marketing •$6.67/min per minute(9)5.0 11 27
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JRJim RudnickMentor Network at Innovation Factory.ca • CanadaInternet Specialist: With over 24 years on the net, from the days of Lynx and text based inter-educational only communications, I have spent my days and many many late nights working for a special brand of client. Those who appreciate having their strategic design and tactical tasks done by an expert with a reliabilty on always being on time and on budget! I love what I do and can't wait to get up each morning to face the day's challenges!Marketing • Social Media • Email Marketing • Web development • Online Marketing • SEO • Marketing Strategy • Web Design • Strategic Communications • Organic Search •$4.17/min per minuteNew Arrival— — 6
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