After a decade as digital marketers doing lead generation for coaches and consultants, we had a rock bottom realization that marketing changes all the time but there's one variable that never does...
The brain inside the buyer.
That's when we started studying cults, cult brands, and buyer psychology to understand how to build something people WANT to pay you for.
And we found the secret to customer attraction comes down to one principle:
Humans hate to be sold, but they NEED to belong.
And we can leverage this existential need for tribal belonging to make them want to buy, and buy-in for life.
That's how we turned a failed fitness membership into $1.2 million in 18 months (with one member getting the brand tattooed across his entire forearm) because they wanted to pay, engage, and belong to the tribe.
There's never been a better time to build a paid community so you can get paid every day to change lives at scale and do what you love with the people you like.
But most community creators are losing members and repelling signups because they're selling the membership, not the mission.
If you're trying to sell courses, coaching, and content - you're going to have a hard time getting buy-in because people don't want to pay for information or coaching or community they don't have time for.
You're working against human nature.
That's why we don't sell the membership, we sell the mission.
And we created a framework for building "mission-based offers" that get psychological buy-in so the right members want to pay and engage and stay because this is where they belong.
This is how you work with human nature to naturally attract the right members and repel the outsiders.
If you want help starting or scaling your paid community, book a call and we'll help you craft a mission-based offer to get your next paying members! 螺
