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Clarity

Alaa Hassan - eCommerce Expert, Growth, Digital Marketing & Optimization

Montreal, Canada

I help eCommerce businesses DOUBLE online sales without spending 90% of their time on paid advertising by implementing proven growth marketing strategies used by successful 8 figure eCommerce brands.

As Chief Marketing Officer and Vice President of eCommerce & Digital Marketing, I've been leading digital growth for both online and retail brands for over 20 years.

Awarded as “one of the most knowledgeable eCommerce experts in the industry”, I've helped over 250 eCommerce businesses grow their online sales.

I'm also the Founder of eCommerceTrainingAcademy.com where I share my extensive eCommerce knowledge and coach businesses on how to grow to 8+ Figures online.

eCommerce is my passion!

$3.33/min

286

286 Calls

166

166 Reviews

42 minutes
Avg. call

Growth eCommerce Email Marketing Advertising Conversion Rate Optimization (CRO) E-commerce Search Engine Optimization (SEO) Ecommerce Strategy Search Engine Marketing (SEM) Social Media Marketing Strategy

Call me to talk about

How to GROW a Profitable eCommerce Business

Are You An Online Store Owner Hoping For More Shoppers?
Confused About How To Get More Clicks To Your Website?
Want To Say Goodbye To Outrageously Expensive Traffic?

To grow a profitable eCommerce business, you need to have a proven strategy in place so you can avoid wasting time and money on things that simply don't work.

Your strategy will help you target the right audience with the right message at the right time so you can turn website visitors into paying customers.

Since 2001, I've been helping eCommerce businesses of all sizes improve their online efforts in order to achieve exponential growth.

Schedule a call with me today so we can discuss your current online efforts and see how we can improve them together.

eCommerce Growth Strategies & Conversion Optimization (CRO)

No need to re-invent the wheel when trying to GROW an eCommerce business. There are many proven growth strategies that have been used over the last 2 decades by 8 Figure eCommerce brands.

Schedule a call with me to learn more about those strategies and to learn about my growth framework I've used myself since 2001.

Google Search Engine Marketing (Advertising, PPC, SEO)

Most eCommerce owners get overwhelmed with advertising their online store on Google. I help them build super-effective search engine marketing strategies so they can grow a profitable online business.

Learn how to implement proven eCommerce strategies using:
1. Google Search Ads
2. Google Shopping Ads
3. Google SEO

Schedule a quick call with me today so I can help you increase traffic and sales from Google.

eCommerce Social Media Marketing & Advertising (Facebook, Instagram, Tiktok)

Grow your eCommerce business using Social Media Marketing....but where do you start?

Is your Instagram, Facebook or Pinterest profile optimized for eCommerce? Want to increase your followers, likes, comments or shares?

After working with more than 25+ retailers, I believe my proven growth tactics will help eCommerce businesses drive more traffic to their online stores by helping them promote their brand and sell products to the right audience.

I can help you fine tune your social media marketing strategy on Instagram, Facebook or Pinterest. I will share you tips on how to grow your following, increase traffic to your store and boost engagement by implementing proven tactics as well as leveraging powerful tools.

eCommerce Email Marketing & List Building

The most common email marketing challenges faced by online retailers. I can help you get more clarity.

1. Grow ecommerce business with email marketing
2. Get store traffic with email marketing
3. how to grow a profitable email list
4. Increase Open rates
5. Increase click through rates
6. Increase conversions from email
7. Reduce un-subscribers
8. How to get your first subscribers
9. Get more subscribers
10. Need email campaign ideas
11. Email Campaign Strategy
12. What are the best email tools
13. Which email triggers perform best

Answers 31
Reviews 166

Answers

Alaa Hassan - eCommerce Expert, Growth, Digital Marketing & Optimization answered

Do you have any suggestions for CRM software that is pretty to look at and easy to use?

There are many solutions out there. The most popular one is Salesforce.com
Other options include Zoho, SugarCRM & Infusionsoft. I know that Salesforce has a great API that many other software solutions are able to connect to.

Hope this helps.

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CRM software

CRM

Customer Relations

Alaa Hassan - eCommerce Expert, Growth, Digital Marketing & Optimization answered

How are online marketplaces valued?

1) Number of offerings in their catalog
2) Number of active buyers
3) Number of buyers
4) Website traffic
5) Monthly gross sales
and so on.....

Just like any other business, brand and years in business matter as well.

Hope this helps.

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Online Marketplace

Marketplaces

Alaa Hassan - eCommerce Expert, Growth, Digital Marketing & Optimization answered

What is the best way to configure a site/pages so that it has the best chance of ranking in multiple (2) countries on Google?

I would focus on having each page optimized in such a way to serve your target client within each specific geo location. Simply make sure they don't share duplicate content.

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SEO

E-commerce SEO

Alaa Hassan - eCommerce Expert, Growth, Digital Marketing & Optimization answered

Why don't small business retailers have e-commerce stores on their websites? How do I show small business owners the benefits of e-commerce?

I've asked myself the same question and here's what I found out after asking many of them as well as working with some

1) Lack of technical knowledge & skilled employees
2) No inventory system or unable to connect system to online website with ease
3) No money to implement

The best way to start is to launch them on Shopify with a small subset of their inventory only to get them started. Let them get a tasted of the sales and then it will motivate them to invest more.

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eCommerce

Retail

Alaa Hassan - eCommerce Expert, Growth, Digital Marketing & Optimization answered

How should agencies approach content marketing? It seems most don't blog or have a blog with little readership.

If you're looking for tools, take a look at HubSpot & InfusionSoft (both pretty affordable).

For Higher level software, Marketo is a another Choice.

The other way is to use the popular Wordpress blogging tool, Mailchimp & Unbounce and you've created your own environment similar to other all in one solutions.

I've tested my of them and currently working on my own blog for my agency.

Hope this helps!

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Content Marketing

Inbound Marketing

Social Media Marketing

Alaa Hassan - eCommerce Expert, Growth, Digital Marketing & Optimization answered

Which Content Management Systems are used to create these sites?

Most sites these days use Wordpress & if you are on a tight budget, I would recommend using it as well. I've used with many projects and love its scalability and features. If you want themes, visit http://www.themeforest.com - great selection of professional templates.

Hope this helps!

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CMS

WordPress

Drupal

Alaa Hassan - eCommerce Expert, Growth, Digital Marketing & Optimization answered

How do I raise money for my small e-commerce business on Amazon?

In your situation, I would recommend raising money among friends and family since they know you best. Crowd funding is an alternative but from my experience, you really need to have something unique and different that will motivate people to help you out.

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Fundraising

Crowdfunding

Raising capital

Alaa Hassan - eCommerce Expert, Growth, Digital Marketing & Optimization answered

How do you source eBay resellers?

A lot of eBay sellers source inventory from sites like http://www.liquidation.com/.

You can also take a look at http://wholesale.ebay.com/

Hope this helps.

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Ebay Sales

eBay

Alaa Hassan - eCommerce Expert, Growth, Digital Marketing & Optimization answered

What are best strategies to sell LED light tubes and industrial lighting/lamps online a) in general and b) on amazon?

I've been selling on marketplaces such as Amazon/eBay since 2000. Each marketplace must have a different strategy. Marketplaces can also be looked at customer acquisition channels for your brand. Having a website is crucial and must be part of your long term strategy.

I always say this.....Marketplaces sales are like one night stands and sales on your website are more like long term relationships. The lifetime value of a customer should be the ultimate goal.

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E-commerce

Industrial Design

Marketing

Alaa Hassan - eCommerce Expert, Growth, Digital Marketing & Optimization answered

Is it a good idea to raise funds through crowdsource with an animation of explanation video showing how the platform works?

I truly believe any visual content is more appealing than simple text. An animation should be interesting enough to create interest in what you have to offer. Integrate a story displaying real life situations in which your product/service will satisfy or solve a problem. Talk to me about benefits and values your product/service will deliver upon me using it. Show me what's in it for me. Show me how your features/specs will satisfy my needs. Video is great but not everyone is great at storytelling. Hope this helps.

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Crowdfunding

Alaa Hassan - eCommerce Expert, Growth, Digital Marketing & Optimization answered

Which questions should I ask to a mkt agency whom i want to handle SEO, Adwords, and social media for an ecommerce site to compare it to another one?

For SEO, ask the following questions mentioned by Rand Fishkin (he really knows his stuff)
http://moz.com/blog/ten-question-litmus-test-for-professional-seos

For Adwords, use these questions from Wordstream since they know Paid Search inside out!
http://www.wordstream.com/blog/ws/2011/06/22/ppc-agency-questions

For Social Media, David really knows his stuff about that. He created a list of questions you should ask. http://www.therisetothetop.com/davids-blog/key-questions-hire-social-media-marketing-consultant/

Hope this helps!

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E-commerce

Online Marketing

Social Media

Reviews

Lots of good ideas and very knowledgeable!

Dave Alexander Source: Clarity

Very helpful and generous with his feedback and time! Thank you!

Justin Greely Source: Clarity

I was looking for information on starting an e-commerce and got so much more than expected. Now I know what I need to do to get going and move forward with my research. Excellent and insightful call. Thank you!

Kristine Antonova Source: Clarity

Great call! Highly recommend Alaa for anyone looking to increase their conversion rates. We discussed store layout/quality, user journey, and much more!

Karl Bartling Source: Clarity

Alaa was very helpful in discussing potential tests for our website and frameworks to use while optimizing our conversion rate. He had a fresh and helpful perspective.

Michael Pierce Source: Clarity

Alaa is super knowledgeable and experienced. He offered lots of great advice and guidance on how to build a marketing function from nothing, including what roles to hire and in what order. Thank you very much Alaa!

Johnny Lasater Source: Clarity

Very Good Advice from Alaa, definitely recommeded

AMRO HELALI Source: Clarity

Alaa completely changed the way I think about finding products and gave great ideas on testing. Definitely worth getting on the call. Thanks!

Matt Clarke Source: Clarity

I provided a pretty extensive background information doc and Alaa came prepared. Thank you for all the actionable info.

Ryan Schortmann Source: Clarity

Excellent advice. I signed up for a short call to get direction for my eCommerce strategy and couldn't put down the phone with the amount of valuable content Alaa was sharing. Ended up tripling the call time and it was entirely worth it. Thanks Alaa!

Hani Jessa Source: Clarity

Extremely valuable call. Straight to the point... Thanks Alaa

Shadi Aljazzar Source: Clarity

Member since April 2014