Question
We know we want to sell. The company has decent revenues but close to zero profit. Should we approach larger competitors? If so how should we do that? We are looking at a two month time frame.
Answer
Focusing on building an engaged community of raving fans will certainly grab the attention. Focus on a specific audience and milk it! Show competitors that you have a segment of customers that love what you have to offer and can potentially be used to purchase other items.
Hope that helps.
