Awarded as “one of the most knowledgeable eCommerce experts in the industry”, Alaa has been leading digital growth for both online and retail brands for over 18 years.
Currently, he is the Vice President of eCommerce at tillit (https://www.tillitcorp.com/), a wellness & technology company.
Prior to joining tillit, he was the Director of Digital Marketing at one of Canada's leading home retailers, Linen Chest. While at Beyond The Rack, he helped expand their product offering into marketplaces such as Amazon & eBay in order to acquire new customers. One of his largest accomplishments to date was leading all eCommerce efforts at iNetVideo.com, growing their online sales from $1m to $19.5 million a year and having the privilege of being included on both the Internet Retailer Top 500 and Inc. 5000 lists of leading companies.
He’s also the founder of eCommerceTrainingAcademy.com, a foodie and a Porsche enthusiast.
