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Clarity

Alaa Hassan - 17+ years in eCommerce, Marketer, Conversion Rate Optimization, Online Marketing, Social Media, Email, Facebook, Google, Amazon & Ebay

Montreal, Canada

Need traffic?
Need Sales?

Overwhelmed and struggling with digital marketing (email, PPC, SEO, Social Media Ads, Facebook, Instagram, Pinterest)?

Let me provide you some clarity!

17+ years of e-Commerce experience. Since 2001, I've helped retailers sell over $100 million online through their online store & marketplaces like Amazon & eBay.

Awarded "one the most knowledgeable e-Commerce experts in the industry" by Channel Advisor. Director of Digital Marketing at Linenchest.com, previously General Manager of Global Marketplace @ BeyondTheRack.com & Director of eCommerce & Digital Marketing @ iNetVideo.com & founder of eCommerceTrainingAcademy.com.

I help online retailers grow their eCommerce business by focusing on 4 key areas:

1. Strategy (focus & ROI)
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If you feel overwhelmed and unable to stay on top of your eCommerce efforts, you need to tweak your strategy. This will help you become effective and efficient.

2. Awareness (drive traffic)
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I help you leverage powerful online marketing channels to build your brand and promote your products. Implement strategies for email, PPC, SEO, inbound marketing, Facebook, Instagram & Pinterest.

3. Conversions (increase sales)
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You spend a lot of time and money driving traffic to your online store but why is your conversion rate still low? I help you optimize your efforts by reducing friction and figuring out where bottlenecks exist in your shopping experience.

4. Retention (boost profits)
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It's cheaper to retain a customer than to acquire a new one, but are you taking advantage of this? Customer satisfaction is not enough. You need raving fans.

$1.67/min

196

196 Calls

116

116 Reviews

43 minutes
Avg. call

Digital Marketing eCommerce Email Marketing Online Marketing Facebook Advertising Google AdWords Conversion Rate Optimization (CRO) E-commerce Ecommerce Strategy Amazon

Call me to talk about

eCommerce Social Media Marketing, Facebook Ads, Instagram & Pinterest Marketing

Struggling with driving traffic to your online store? Social media is perfect for this but are you taking advantage of the most popular visual social networks?

Is your Instagram, Facebook or Pinterest profile optimized for eCommerce? Want to increase your followers, likes, comments or shares?

After working with more than 25+ retailers, I believe my proven growth tactics will help eCommerce businesses drive more traffic to their online stores by helping them promote their brand and sell products to the right audience.

I can help you fine tune your social media marketing strategy on Instagram, Facebook or Pinterest. I will share you tips on how to grow your following, increase traffic to your store and boost engagement by implementing proven tactics as well as leveraging powerful tools.

eCommerce Email Marketing, List Building, Trigger Emails,Newsletter, Retargeting

The most common email marketing challenges faced by online retailers. I can help you get more clarity.

1. Grow ecommerce business with email marketing
2. Get store traffic with email marketing
3. how to grow a profitable email list
4. Increase Open rates
5. Increase click through rates
6. Increase conversions from email
7. Reduce un-subscribers
8. How to get your first subscribers
9. Get more subscribers
10. Need email campaign ideas
11. Email Campaign Strategy
12. What are the best email tools
13. Which email triggers perform best

eCommerce Paid Search (PPC), Google Adwords, SEO, SEM & Google Analytics

16+ years of eCommerce experience. Since 2001, I've helped retailers sell over $95 million online through their online store & marketplaces like Amazon & eBay. Awarded "one the most knowledgeable e-Commerce experts in the industry" by Channel Advisor. Director of Digital Marketing at Linenchest.com, previously General Manager of Global Marketplace @ BeyondTheRack.com & Director of eCommerce & Digital Marketing @ iNetVideo.com & founder of eCommerceTrainingAcademy.com.

I've been involved in eCommerce for over 16+ years overseeing operations at a multi-channel online retailer. Took the company from $1 to $19+ million in sales to become an Internet Retailer Top 500 & Inc. 5000 company. Managed a team of 55+ employees and deeply involved in online marketing & operations.

ECOMMERCE GROWTH - Online Store, Digital Marketing, Amazon & eBay

17+ years of eCommerce experience. Since 2001, I've helped retailers sell over $95 million online through their online store & marketplaces like Amazon & eBay. Awarded "one the most knowledgeable e-Commerce experts in the industry" by Channel Advisor. Director of Digital Marketing at Linenchest.com, previously General Manager of Global Marketplace @ BeyondTheRack.com & Director of eCommerce & Digital Marketing @ iNetVideo.com & founder of eCommerceTrainingAcademy.com.

I help online retailers grow their eCommerce business by focusing on 4 key areas:

Answers 31
Reviews 116

Answers

Alaa Hassan - 17+ years in eCommerce, Marketer, Conversion Rate Optimization, Online Marketing, Social Media, Email, Facebook, Google, Amazon & Ebay answered

Do you have any suggestions for CRM software that is pretty to look at and easy to use?

There are many solutions out there. The most popular one is Salesforce.com
Other options include Zoho, SugarCRM & Infusionsoft. I know that Salesforce has a great API that many other software solutions are able to connect to.

Hope this helps.

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CRM software

CRM

Customer Relations

Alaa Hassan - 17+ years in eCommerce, Marketer, Conversion Rate Optimization, Online Marketing, Social Media, Email, Facebook, Google, Amazon & Ebay answered

How are online marketplaces valued?

1) Number of offerings in their catalog
2) Number of active buyers
3) Number of buyers
4) Website traffic
5) Monthly gross sales
and so on.....

Just like any other business, brand and years in business matter as well.

Hope this helps.

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Online Marketplace

Marketplaces

Alaa Hassan - 17+ years in eCommerce, Marketer, Conversion Rate Optimization, Online Marketing, Social Media, Email, Facebook, Google, Amazon & Ebay answered

What is the best way to configure a site/pages so that it has the best chance of ranking in multiple (2) countries on Google?

I would focus on having each page optimized in such a way to serve your target client within each specific geo location. Simply make sure they don't share duplicate content.

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SEO

E-commerce SEO

Alaa Hassan - 17+ years in eCommerce, Marketer, Conversion Rate Optimization, Online Marketing, Social Media, Email, Facebook, Google, Amazon & Ebay answered

Why don't small business retailers have e-commerce stores on their websites? How do I show small business owners the benefits of e-commerce?

I've asked myself the same question and here's what I found out after asking many of them as well as working with some

1) Lack of technical knowledge & skilled employees
2) No inventory system or unable to connect system to online website with ease
3) No money to implement

The best way to start is to launch them on Shopify with a small subset of their inventory only to get them started. Let them get a tasted of the sales and then it will motivate them to invest more.

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eCommerce

Retail

Alaa Hassan - 17+ years in eCommerce, Marketer, Conversion Rate Optimization, Online Marketing, Social Media, Email, Facebook, Google, Amazon & Ebay answered

How should agencies approach content marketing? It seems most don't blog or have a blog with little readership.

If you're looking for tools, take a look at HubSpot & InfusionSoft (both pretty affordable).

For Higher level software, Marketo is a another Choice.

The other way is to use the popular Wordpress blogging tool, Mailchimp & Unbounce and you've created your own environment similar to other all in one solutions.

I've tested my of them and currently working on my own blog for my agency.

Hope this helps!

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Content Marketing

Inbound Marketing

Social Media Marketing

Alaa Hassan - 17+ years in eCommerce, Marketer, Conversion Rate Optimization, Online Marketing, Social Media, Email, Facebook, Google, Amazon & Ebay answered

Which Content Management Systems are used to create these sites?

Most sites these days use Wordpress & if you are on a tight budget, I would recommend using it as well. I've used with many projects and love its scalability and features. If you want themes, visit http://www.themeforest.com - great selection of professional templates.

Hope this helps!

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CMS

WordPress

Drupal

Alaa Hassan - 17+ years in eCommerce, Marketer, Conversion Rate Optimization, Online Marketing, Social Media, Email, Facebook, Google, Amazon & Ebay answered

How do I raise money for my small e-commerce business on Amazon?

In your situation, I would recommend raising money among friends and family since they know you best. Crowd funding is an alternative but from my experience, you really need to have something unique and different that will motivate people to help you out.

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Fundraising

Crowdfunding

Raising capital

Alaa Hassan - 17+ years in eCommerce, Marketer, Conversion Rate Optimization, Online Marketing, Social Media, Email, Facebook, Google, Amazon & Ebay answered

How do you source eBay resellers?

A lot of eBay sellers source inventory from sites like http://www.liquidation.com/.

You can also take a look at http://wholesale.ebay.com/

Hope this helps.

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Ebay Sales

eBay

Alaa Hassan - 17+ years in eCommerce, Marketer, Conversion Rate Optimization, Online Marketing, Social Media, Email, Facebook, Google, Amazon & Ebay answered

What are best strategies to sell LED light tubes and industrial lighting/lamps online a) in general and b) on amazon?

I've been selling on marketplaces such as Amazon/eBay since 2000. Each marketplace must have a different strategy. Marketplaces can also be looked at customer acquisition channels for your brand. Having a website is crucial and must be part of your long term strategy.

I always say this.....Marketplaces sales are like one night stands and sales on your website are more like long term relationships. The lifetime value of a customer should be the ultimate goal.

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E-commerce

Industrial Design

Marketing

Alaa Hassan - 17+ years in eCommerce, Marketer, Conversion Rate Optimization, Online Marketing, Social Media, Email, Facebook, Google, Amazon & Ebay answered

Is it a good idea to raise funds through crowdsource with an animation of explanation video showing how the platform works?

I truly believe any visual content is more appealing than simple text. An animation should be interesting enough to create interest in what you have to offer. Integrate a story displaying real life situations in which your product/service will satisfy or solve a problem. Talk to me about benefits and values your product/service will deliver upon me using it. Show me what's in it for me. Show me how your features/specs will satisfy my needs. Video is great but not everyone is great at storytelling. Hope this helps.

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Crowdfunding

Alaa Hassan - 17+ years in eCommerce, Marketer, Conversion Rate Optimization, Online Marketing, Social Media, Email, Facebook, Google, Amazon & Ebay answered

Which questions should I ask to a mkt agency whom i want to handle SEO, Adwords, and social media for an ecommerce site to compare it to another one?

For SEO, ask the following questions mentioned by Rand Fishkin (he really knows his stuff)
http://moz.com/blog/ten-question-litmus-test-for-professional-seos

For Adwords, use these questions from Wordstream since they know Paid Search inside out!
http://www.wordstream.com/blog/ws/2011/06/22/ppc-agency-questions

For Social Media, David really knows his stuff about that. He created a list of questions you should ask. http://www.therisetothetop.com/davids-blog/key-questions-hire-social-media-marketing-consultant/

Hope this helps!

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E-commerce

Online Marketing

Social Media

Reviews

Very precious insights! Clear analysis of our website and our Facebook performance. I'll call him again in the future! Highly recommend :)

Nikas Bergaglio Source: Clarity

Mr Alaa is excellent. In particular, I loved the fact that he's being brutally honest with how your work appears to be. I certainly recommend him as your eCommerce advisor. Absolutely worth it. Thanks very much, Mr Alaa!

Aakash Barmeda Source: Clarity

I just love working with Alaa. He has a wealth of info on anything related to ecommerce. He comes with a an attitude of how i can deliver the maximum value and how can i provide the right info to the client.

Jaya Patel Source: Clarity

Amazing call, so much advice. I'll be setting up regular calls with him.

Jaya Patel Source: Clarity

Really appreciate Alaa's ability to pull from his own experience to share best practices and thoughts on my questions!

Melissa Rodriguez Source: Clarity

A fantastic call, Alaa has really helped me to focus down on key areas that can have the most impact on my business. Extremely helpful!

Louise Mangan Source: Clarity

Alaa has a lot of knowledge and experience , will always seek your advice for future knowledge .

Nayef Buali Source: Clarity

Alaa really knows his stuff. Very insightful business & online marketing advice. Gave me fresh ideas and angles on e-commerce that I had never considered. I'll be speaking with him again soon.

Apurv M Source: Clarity

The call was amazing. I got so much more advice and great tips than I was expecting. I definitively plan to have another call soon with Alaa.

Derek Nazzal Source: Clarity

Alaa was great! Before the call he took the time to study about our business, so he was already prepared for the call with strategies and suggestions. His advice was priceless, he shared a completely different point of view and provided solutions to each and every problem we faced.

He is very patient and understood all our need with great detail.

We will have a second consultation without any doubts.

Alejandro Weingarten Source: Clarity

Alaa is truly a subject matter expert in CRO. His insights into how to drive better conversions are extremely practical in nature. I'd definitely recommend talking to him about this.

Sai Girish Source: Clarity

Member since April 2014