I fix broken pipelines and build revenue systems that hold up. 15+ years across marketing, revenue operations, SDR leadership, and customer success. AI-enabled operator. Passionate about health and fitness, and bringing order to chaos.
Your CRM should tell you what's working, not create more confusion. I've led CRM and marketing automation migrations, including a full platform switch, and built closed-loop reporting that connects marketing activity directly to revenue. If your data is scattered, your reporting doesn't match reality, or your team doesn't trust the numbers, I'll help you optimize the system and get clean, usable data flowing again.
15+ years leading demand generation, growth strategy, and revenue operations for B2B and SaaS companies. I've been hands-on across the full range, from enterprise budgets of $15M and beyond to lean or nonexistent budgets where I drove growth solo. I fix broken pipelines, clean up messy CRM systems, improve customer retention, and build or coach sales development teams. I'm an AI-enabled operator and use it daily to move faster and think more clearly. You'll leave the call with a clear, practical next step, not a generic playbook.
Ad spend without a clear path to pipeline is just a cost center. I've managed digital media budgets up to $15M across paid search, paid social, programmatic, and content syndication channels, improving opportunity conversions by 15% and reducing cost-per-lead by 10% through targeted, data-driven campaigns. Whether your budget is large or lean, I'll help you find where spend is being wasted and redirect it toward the channels and campaigns that drive revenue.
Losing customers quietly costs more than losing them loudly. I've managed a multi-million dollar portfolio of B2B accounts, building trusted relationships that drove adoption, retention, and expansion. I know how to read engagement signals before they become churn, coordinate the right internal response fast, and turn account risk into upsell opportunity. If retention is slipping or you don't have visibility into which accounts are at risk, I'll help you build the system to catch it early and act on it.
A strong SDR team is built, not hired and hoped for. I've built and coached SDR teams that consistently hit quarterly SQL targets, contributing over $1.5M in revenue per quarter and up to 20% of closed-won deals. Whether you're standing up your first SDR function, fixing a team that's underperforming, or figuring out the right structure, comp, and coaching cadence, I'll help you build a team that delivers pipeline.
