Through my work as Senior Influencer Strategist, I enable brand loyalists, micro, macro, and mega influencers to tell powerful stories of innovation and authenticity through advertising, brand strategy, digital engagement, events, in-store experiences and beyond in addition to driving reviews.
Oversee all aspects of influencer campaigns including development of key campaign initiatives, gathering product development feedback, marketing, communications, SOV research, and facilitating & mediating between internal brand teams and portfolio of influencers.
Define priorities and orchestrate work streams to ensure efficiency across all influencers/brand plans and initiatives within beauty, CPG, fashion, fitness, food, lifestyle, retail, technology, and travel industries.
Drive traffic, enable scale, amplify brand storytelling, educate and inspire consumers, improve social sentiment and recognition. Develop resources to allow partners to scale their practices in a self-service capacity.
Implementation and management of benchmarking and measurement standards to improve tracking of influencer program effectiveness, impact on brand health, and ROI.