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Clarity

Rosa He

Barcelona

Ex-Inditex Product Manager, managing 11 markets in Asia. Founder of APART Marketplace, a sustainable fashion marketplace.

Influencer marketing: Helping brands execute their growth strategies with engaging digital content. Brands I've worked with: HelloFresh, SocialPoint, Snack, Banggood, and MayBeauty.

$5.83/min

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Marketing Digital Marketing Social Media Social Media Marketing Product Management Content Marketing Influencer Marketing Digital Marketing Strategy Content Strategy Fashion

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Product Management in Fashion Industry

Massimo Dutti and Zara

Woman's department for the Asian market
- Launching and shipping a minimum of 30 new products each month
- Enter a new market (Vietnam)
- Collaborating with the SEA regional and HQ teams, including designers, buyers, finance, e-commerce, area managers, store coordinators, etc.
- Prepare for new openings and re-openings of new stores
- Control stock levels and monitor stock movement
- Advice regional teams to meet sales target
- Product assortment for SEA markets
- Market research to Identify regional trends and customer profiles for each store
- Setting price strategy for promotions and sales

Influencer Marketing

Helping brands grow through engaging influencer marketing campaigns. Brands I've worked with: HelloFresh, SocialPoint, Snack, Banggood, and MayBeauty.

I've worked with marketing agencies and in-house marketing teams within various industries and specializations, such as gaming, e-commerce, food delivery, beauty, and fashion retail.

Experience:
- Research and vetting influencers for organic content, paid ads, affiliate marketing, whitelisting, and UGC.
- Email outreach to influencers and marketing agencies
- Drafting contracts and creator briefs
- Negotiating price, terms & conditions
- Scheduling and planning campaigns
- Content creation and social media planning
- Post-campaign data analysis
- Invoice management

Platforms: Instagram, Facebook, Tik Tok, Snapchat, YouTube

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Member since November 2022