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Clarity

Tom Casano

New York City, NY

Director of SEO agency, Sure Oak SEO. https://www.sureoak.com SEO Expert. Took a startup from 0 to 20,000+ organic visitors/month with no budget. I help businesses to rank higher with SEO and acquire more qualified organic traffic to generate more leads, increase sales, and grow your business. Not only an SEO expert, but I also execute digital marketing strategy via numerous online marketing channels and techniques.

$2.92/min

54 Calls

31 Reviews

25 minutes
Avg. call

SEO Link Building Search Engine Optimization (SEO) SEO Specialist SEO Strategy SEO copywriting E-commerce SEO SEO Audits Search Engine Ranking local seo

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Outreach for Link-Building & SEO (Search Engine Optimization)

Backlinks are the most heavily weighted ranking factor in Google's algorithm. In order to rank higher, you must have high-quality backlinks to your website. And to get those backlinks to your website, we must "earn" them through outreach. Outreach is the process of telling others about the great content you have so that it will earn backlinks.

We need to do outreach to earn backlinks. The formula for successful link-building is simple, but not easy:

Link-Building = Value + Outreach

We need to tell people — the right people — about our content, and give them a compelling reason to want to link to us. We need to spend more time on telling the right people about your amazing content instead of creating new content that nobody sees.

Learn more about my link-building philosophy here:
https://www.sureoak.com/link-building-strategy/

Link-Building & Backlinks for SEO

Link-building for SEO is my core competency. I have built hundreds of high-quality, authoritative, and trusted backlinks for SEO over the last few years. I have earned backlinks from high-quality sites such as Entrepreneur Magazine, The Huffington Post, Engadget, Lifehacker, Elite Daily, LiveStrong, Business2Community, PsychCentral, Tech.co, Bustle, Prevention Magazine, MindBodyGreen, and more.

You can learn more about my strategic approach here:
https://www.sureoak.com/link-building-strategy/

I have also earned backlinks from over 100 different universities (.edu's) and other special projects. I can build (earn) backlinks for your business's website to rank higher for search engine optimization without a problem.

SEO (Search Engine Optimization) Strategy: Rank Higher and Get More Traffic

I took a startup from 0 to 20,000+ organic visitors/month with no budget using search engine optimization (SEO). I will tell you exactly what you need to do to rank higher in SEO and grow your business. I can help you to acquire qualified organic traffic to generate more leads, increase sales, and grow your business.

You can learn more about my strategic approach here:
https://www.sureoak.com/resources/

Tom Casano is the founder of Sure Oak and an SEO (search engine optimization) expert. With a strong focus on link-earning strategies based on outreach, Tom also excels in keyword research, on-page optimization, technical site audits, strategy, content planning and content marketing. Tom is available for consulting as well as service-based SEO work. Tom has worked extensively in SEO since 2013, and learned from the school of hard knocks by personally testing dozens of strategies and techniques to boost rankings.

Keyword Research & Mapping for SEO (Search Engine Optimization)

I execute keyword research at a scale that few other SEOs can compete with. Not only do I find the greatest number of keywords for any one business/website (2,000-6,000 relevant keywords), but I also manually break those keywords apart into relevant and related groups. This allows us to then strategically plan out content and optimize targeted pages for dozens of long-tail keywords.

You can learn more about my process here:
https://www.sureoak.com/process/

We collect keywords from the following sources and more:

Import previous keyword research.
Import keywords from Google Analytics/Webmaster Tools.
“Get Ideas” from Google Keyword Planner from landing page.
Check and import the keywords that your site is already ranking for
Check and import keywords that 3-6 competitors are already ranking for.
“Get Ideas” from competitors’ landing pages in Google Keyword Planner.
Check competitors’ meta keywords.
Manually brainstorm a list of ideas and use Google Keyword Planner to “Get Ideas”.
Get keyword suggestions from Ahrefs, SEMrush, and more.
“Get Ideas” from a list of services available from website.
Manually create a “mashup” of keyword combinations/permutations.

Answers 6
Reviews 31

Answers

Tom Casano answered

Are there free alternatives to Postcron for publishing posts in several social media accounts?

Great question!

I believe that Hootsuite might be one of your best solutions. It is a free tool and you can publish through several social media platforms at once. For a free account, however, they limit you to 3 accounts I believe: https://hootsuite.com/plans/free

There is also Buffer as well which I believe has similar functionality: https://buffer.com

Here are some additional helpful resources for you:
https://blog.capterra.com/top-free-social-media-management-software/
https://www.socialmediaexaminer.com/5-social-media-management-tools-to-save-time/

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Entrepreneurship

Start-ups

Social Media Marketing

Tom Casano answered

Are there competitors to Whattpad (besides Amazon)?

Here are some lists I found.

Do you think that the competitors listed here are true competitors or just similar?

https://datafox.com/competitors/wattpad
http://www.startupranking.com/wattpad/competitors
https://www.owler.com/iaApp/108863/wattpad-competitors

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Writing

Online Publishing

Published Author

Tom Casano answered

How do you leverage your clients as funders for your business?

Great question!

1) You can use "pre-selling" to offer an upcoming service or product to existing customers which they will effectively fund by paying for it (while you create it) so that they are also buy it as your customer: https://thefoundation.com/podcast/episode21 https://thefoundation.com/podcast/episode61

2) You can use a crowd funding platform like Kickstarter or IndieGogo.

3) You can ask customers if they'd like to become an investor in your business and offer them to become more like a partner with benefits and compelling reasons to join you.

4) You can ask customers directly what it would take or would interest them in becoming your investor.

Hope that helps!

Tom

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Funding

Equity Funding

Tom Casano answered

What is the benefit of viral marketing for business expansion?

Well, when you have viral marketing, then it helps to spread the word about your business like wildfire on it's own. It's a self-perpetuating loop. So rather than you paying for advertisements, people will share your content or tool or something else because it's so cool or does something valuable for them.

Imagine if Nike creates a Facebook video about some cool new sneakers they just released. If 10,000 people share that Facebook video on their newsfeed, then their friends will see it. It may be said to have effectively "gone viral" -- and can drive Nike's sales, leading to business expansion.

In other words, if 1,000 people buys those shoes that wouldn't have otherwise, then this viral marketing just led to "business expansion" for Nike because they are making more sales that they would not have otherwise.

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Search Engine Optimization (SEO)

Digital Marketing

Social Media Marketing

Tom Casano answered

I'm new to Clarity, can you Clarity Gurus and Professionals take a look at my profile to let me know what's missing/bad? I'm quite new here...!

Hi Ghufran!

Nice profile!

If I were you, I would certainly add images to your "Areas of Expertise" that are listed.

I would also do free calls and get reviews.

I would also optimize your bio/profile for the keywords you want to rank for.

Best of luck!
Tom

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SEO

Tom Casano answered

Are there any apps that will calculate average order value (AOV) for an online store by just entering the URL?

Unless an e-commerce company is transparent in sharing their sales details (this is probably very rare or unusual), you won't know the metrics needed in order to calculate it.

I would think that the 2nd best thing is to hire a scraper or data entry person to collect the average item prices to try to build an idea for it.

Sorry, that is the best idea or help that I can offer. Perhaps this is an opportunity for an entrepreneur to build this. :)

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eCommerce

Market Research

Marketing

Reviews

non

greg weinstein Source: Clarity

Had a quick but useful chat with Tom

Will Slator Source: Clarity

Tom was very helpful. He answered my questions to the point and gave good advice.

H Jain Source: Clarity

Tom was extremely knowledgable, professional and a really nice guy. He is an authority on SEO and bouncing off where I'm at with my business and what I'm looking to being able to do was invaluable. Would highly recommend!

JAMES LEBOEUF Source: Clarity

Super smart guy when it comes to SEO. Great approach towards the long term game. Took away a few nifty tips for moving forward. Thanks!

Brian Meert Source: Clarity

Very knowledgeable about SEO and generous in sharing his insights

Ming Zhao Source: Clarity

Tom provided some very actionable ideas on optimizing content for search. I picked up a lot of awesome tools and tactics and can't wait to try them. Thanks, Tom!

Francesca Nicasio Source: Clarity

Tom was insightful and straight to the point. A breath of fresh air. Call Tom if you want it straight and with an expert perspective. Great guy, great call!

CHRIS BURKE Source: Clarity

Great call with Tom! True SEO expert and is generous with his knowledge and insights.

Alan Park Source: Clarity

Excellent call gave me some great resources to get started.

Source: Clarity

Tom is an SEO expert. Always a pleasure speaking with him, and he's so full of knowledge. Thanks again.

Loren Smith Source: Clarity

Member since June 2013