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Tom Casano SEO Expert and Strategist

New York City, NY

Director of SEO agency, Sure Oak SEO. https://www.sureoak.com SEO Expert. Took a startup from 0 to 20,000+ organic visitors/month with no budget. I help businesses to rank higher with SEO and acquire more qualified organic traffic to generate more leads, increase sales, and grow your business. Not only an SEO expert, but I also execute digital marketing strategy via numerous online marketing channels and techniques.

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  • Reviews 31
  • Answers 6

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Source: Clarity greg weinstein Sep 28, 2018

Had a quick but useful chat with Tom

Source: Clarity Will Slator Sep 27, 2018

Tom was very helpful. He answered my questions to the point and gave good advice.

Source: Clarity H Jain Sep 21, 2018

Tom was extremely knowledgable, professional and a really nice guy. He is an authority on SEO and bouncing off where I'm at with my business and what I'm looking to being able to do was invaluable. Would highly recommend!

Source: Clarity JAMES LEBOEUF Aug 21, 2018

Super smart guy when it comes to SEO. Great approach towards the long term game. Took away a few nifty tips for moving forward. Thanks!

Source: Clarity Brian Meert Aug 3, 2018

Very knowledgeable about SEO and generous in sharing his insights

Source: Clarity Ming Zhao Jul 19, 2018

Tom provided some very actionable ideas on optimizing content for search. I picked up a lot of awesome tools and tactics and can't wait to try them. Thanks, Tom!

Source: Clarity Francesca Nicasio May 3, 2018

Tom was insightful and straight to the point. A breath of fresh air. Call Tom if you want it straight and with an expert perspective. Great guy, great call!

Source: Clarity CHRIS BURKE Apr 26, 2018

Great call with Tom! True SEO expert and is generous with his knowledge and insights.

Source: Clarity Alan Park Apr 13, 2018
Tom Casano, SEO Expert and Strategist answered:

Well, when you have viral marketing, then it helps to spread the word about your business like wildfire on it's own. It's a self-perpetuating loop. So rather than you paying for advertisements, people will share your content or tool or something else because it's so cool or does something valuable for them.

Imagine if Nike creates a Facebook video about some cool new sneakers they just released. If 10,000 people share that Facebook video on their newsfeed, then their friends will see it. It may be said to have effectively "gone viral" -- and can drive Nike's sales, leading to business expansion.

In other words, if 1,000 people buys those shoes that wouldn't have otherwise, then this viral marketing just led to "business expansion" for Nike because they are making more sales that they would not have otherwise.

Tom Casano, SEO Expert and Strategist answered:

Unless an e-commerce company is transparent in sharing their sales details (this is probably very rare or unusual), you won't know the metrics needed in order to calculate it.

I would think that the 2nd best thing is to hire a scraper or data entry person to collect the average item prices to try to build an idea for it.

Sorry, that is the best idea or help that I can offer. Perhaps this is an opportunity for an entrepreneur to build this. :)

Tom Casano, SEO Expert and Strategist answered:

Great question!

1) You can use "pre-selling" to offer an upcoming service or product to existing customers which they will effectively fund by paying for it (while you create it) so that they are also buy it as your customer: https://thefoundation.com/podcast/episode21 https://thefoundation.com/podcast/episode61

2) You can use a crowd funding platform like Kickstarter or IndieGogo.

3) You can ask customers if they'd like to become an investor in your business and offer them to become more like a partner with benefits and compelling reasons to join you.

4) You can ask customers directly what it would take or would interest them in becoming your investor.

Hope that helps!

Tom

Tom Casano, SEO Expert and Strategist answered:

Great question!

I believe that Hootsuite might be one of your best solutions. It is a free tool and you can publish through several social media platforms at once. For a free account, however, they limit you to 3 accounts I believe: https://hootsuite.com/plans/free

There is also Buffer as well which I believe has similar functionality: https://buffer.com

Here are some additional helpful resources for you:
https://blog.capterra.com/top-free-social-media-management-software/
https://www.socialmediaexaminer.com/5-social-media-management-tools-to-save-time/

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