Loading...
Expertise
Menu
Outreach for Link-Building & SEO (Search Engine Optimization)
Created 8 years ago in Sales & Marketing / Search Engine Optimization

Backlinks are the most heavily weighted ranking factor in Google's algorithm. In order to rank higher, you must have high-quality backlinks to your website. And to get those backlinks to your website, we must "earn" them through outreach. Outreach is the process of telling others about the great content you have so that it will earn backlinks.
We need to do outreach to earn backlinks. The formula for successful link-building is simple, but not easy:
Link-Building = Value + Outreach
We need to tell people — the right people — about our content, and give them a compelling reason to want to link to us. We need to spend more time on telling the right people about your amazing content instead of creating new content that nobody sees.
Learn more about my link-building philosophy here:
https://www.sureoak.com/link-building-strategy/
Related Topics
Tom Casano
New York City, NY
Send Message
Director of SEO agency, Sure Oak SEO. https://www.sureoak.com SEO Expert. Took a startup from 0 to 20,000+ organic visitors/month with no budget. I help businesses to rank higher with SEO and acquire more qualified organic traffic to generate more leads, increase sales, and grow your business. Not only an SEO expert, but I also execute digital marketing strategy via numerous online marketing channels and techniques.
Reviews (31)
non
Source: Clarity greg weinstein Sep 28, 2018Had a quick but useful chat with Tom
Source: Clarity Will Slator Sep 27, 2018Tom was extremely knowledgable, professional and a really nice guy. He is an authority on SEO and bouncing off where I'm at with my business and what I'm looking to being able to do was invaluable. Would highly recommend!
Source: Clarity JAMES LEBOEUF Aug 21, 2018Super smart guy when it comes to SEO. Great approach towards the long term game. Took away a few nifty tips for moving forward. Thanks!
Source: Clarity Brian Meert Aug 3, 2018Tom provided some very actionable ideas on optimizing content for search. I picked up a lot of awesome tools and tactics and can't wait to try them. Thanks, Tom!
Source: Clarity Francesca Nicasio May 3, 2018Tom was insightful and straight to the point. A breath of fresh air. Call Tom if you want it straight and with an expert perspective. Great guy, great call!
Source: Clarity CHRIS BURKE Apr 26, 2018the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.