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Clarity

Sanket Nadhani

Pune, India

Want to validate your SaaS idea in a structured way? Want frameworks to come up with new opportunities endlessly? Want to know which among two opportunities makes more sense to go after? Or how to scale your product and go-to-market as you go from 0 to 1 in a logical way? That’s what I have been doing in my day job every day for 3+ years now as the Director of New Products at Wingify, the makers of the highly popular marketing SaaS products, VWO and PushCrew.

Previously, I headed marketing for another multi-million dollar bootstrapped SaaS company FusionCharts.

$2.50/min

7 Calls

4 Reviews

25 minutes
Avg. call

Digital Marketing Growth Product Management Customer Development Product Strategy SaaS Business Strategy SaaS - Enterprise & SMB B2B Early-stage Startups New Product Validation

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Inbound Marketing

Headed marketing for FusionCharts, industry's leading JavaScript charting component with 27,000 customers and 500,000 users, with inbound marketing driving a majority of it.

SaaS

Been working at a popular SaaS marketing product VWO for the last 4 years, so I have seen what it takes to make a successful SaaS product and business. Have worked in B2B all my life.

Early Stage Products

Want to know what questions to ask to validate your ideas? Want to know which among the multiple ideas you have does it make most sense to pursue? Want to know how to validate without your personal biases and opinion coming in the way?Want a framework to come up with new ideas themselves?

This is what I have been doing every single day for 3+ years at Wingify, makers of VWO, where we have come up with 100+ ideas, prototyped 20 of them and taken 10 to market.

Recruitment

Have built multiple teams at bootstrapped companies including marketing, sales, consumer apps and SaaS product development teams.

Answers 3
Reviews 4

Answers

Sanket Nadhani answered

How can we measure customer experience surrounding the launch of our website?

If I had to rephrase your question, you are trying to understand what part of the website were people able to understand, which parts were they not. Sure, analytics, heatmaps etc will help you a lot with it but nothing is better than actually talking to some people. This could be over chat where you could ask people if they understood what the service was about but is best done over call - I don't know your business to tell you how to get people on call but nothing beats the density and richness of information and surrounding context you can get when you get users on a call.

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Customer Experience

User Experience Design

Usability Testing

Sanket Nadhani answered

What are come ways to generate a concept for an advertising campaign?

Talk to some customers who bought recently from you. Why did they start looking for whatever product you were offering? How did they go about looking for options? Who else was involved in the decision (even the smallest suggestion from a friend here counts)? Why did they choose you? Pay very close attention to the words they use, especially the emotionally loaded words (strange/obvious/insane) an ask them to unpack it for you. And finally ask them - how would they describe your product to a friend?

That should give you a clear understanding to why people buy your products, the conversation going on in their heads and the language they use to describe your product which I think should give you all the material you need to create your campaigns.

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Advertising

Marketing

Sanket Nadhani answered

What would be the most important things to pay attention to for a one person marketing team?

To get the big picture right, pick up a good book on strategy. I highly recommend reading Good strategy bad strategy. It might not seem applicable to marketing directly but it will help you put together a strategic framework you can use to solve any problem and how to think strategically.

Once you have done that, put together all the high level questions you need to figure out in a doc: What problem are we solving? Who are we selling to? Are they looking for something like this or do we need to educate them about this product? What triggers/events lead them to look for something like this? Why are they buying from us? Where do they go when they are looking to buy something like this?

Once you have put these larger questions down, your day to day will help you figure these questions out and the more clarity you have on them, the more you will be able to focus on doing the right things instead of just doing a lot of things marketing blogs might ask you to do.

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Marketing

Digital Marketing

Marketing Strategy

Reviews

Sanket was amazing! Our team really enjoyed our conversation. Answered all of our questions directly and was a hugely helpful resource. We would absolutely speak with him again. Thank you, Sanket!

Source: Clarity

Unbiased and honest. Great talk. Got what I needed!

Suhas Mallya Source: Clarity

Sanket's experience was quite helpful to discuss the new product. Got some meaning full directions to move forward for a new product research I am working on.
Would connect again sometime & would recommend too.

Hari Om Vashishtha Source: Clarity

Sanket sets perfect example of being an over-achiever but humble and modest to the core. Someone who contributed so much to the success of Fusion Charts Sanket comes across as a determined professional with clear vision. A pleasant company to be with Sanket's planning and execution at the Nasscom Product Conclave in Bangalore was immaculate. I am confident that sooner than later Sanket will showcase another of his success stories.

Raghav Sood Source: LinkedIn

Member since January 2013