We are planning to create series of consistent advertisement messages but we found ads ideas that tap into customer desire are the most difficult part. Is there any tool or agencies that can do this brainstorming for ads ideas?
Sure, there are all kinds of agencies you can hire. But outsourcing won't help if you're unsure what you're looking for. You say that your biggest difficulty has been to tap into the customer desire. Is that because you're unsure what the customer desires are, or because you don't know what kind of campaign would engage people with those desires? The first would require a market research specialist; the second would require a messaging specialist. While some agencies do both, they're not the same thing.
No matter who does it, the most important thing (well, depending on the product) is to focus your messaging on benefits, not features. Let's say you sell a service that helps businesses identify all laws/regulations that pertain to their business, determines whether they're compliant, and, if they're not, guides them through what they need to do to get there.
Those are the features. The benefit is that the business owner can sleep at night instead of worrying about losing the business due to a regulatory violation. So, in that case, your messaging might focus on sharing fun, relaxing times with friends and family instead of lying in bed, wide awake, and staring at the ceiling.
You need to start with a strong creative brief that very simply answers who you are marketing to and what you know about them. Most advertising agency briefs have some sort of "single main thought" that you want to convey, along with up to three "proof points" that are the tangible benefits or features that support the main thought. Creating a good brief is an art form, and a good agency or a good strategic brand planner can develop one. Then you need to let a good team of creatives develop concepts.
The best ads tap into the emotions of their audiences. I've found that many times clients are concerned with saying everything that they feel they need to communicate, and the emotional impact gets lost in rational concepts that get lost to the end user in a 30 second spot or a display ad.
You can Google advertising creative brief to find examples, and if you like a certain brand or ad trying running a search for their creative brief. Ad Age has a pretty good article about briefs as well: http://adage.com/article/small-agency-diary/creative-briefs-simple/136711/.
A quick way of moving this process along is to type into the Google search box the first few letters of your topic and see what words appear below. Write these words down, then add a couple more letters again write down what appears, complete adding letters to the word and repeat the process with the words that appeared. This will give you keywords from which you can build up the text for your ads. Then add these topic keywords into Google adwords search which will give an indication of interest and competition for the sector you are researching. With this information you can build lists of relevant words into phrases or sentences to use in advertising campaigns.
I am Priyanka.
Marketing success depends, at least partially, on creative strengths. You may have a logically better project, an objectively lower price, and a measurably longer history than your closest competitor, but if your marketing messages are boring or stale, people aren't going to give them a second glance. Creativity helps you stand out in a world bombarded with advertising, it helps differentiate you from your competitors, and it makes you more memorable in your customers' minds.
Use the Environment to Your Advantage
These creative environmental ads are SO COOL. Not only are they better than boring billboards, they make an ordinary space into something funny or interesting for advertising purposes. I personally feel like these creative ads came straight from the brain of a five-year-old.
The SWOT analysis of the product and the company
Before analyzing how to create an advertisement that converts into great results, you should start by performing a thorough analysis of the strengths, weaknesses, opportunities, and threats for both, the company and the product that is to be advertised.
For further details on the topic you can consult me. we
Know the circumstances of ideal behaviour.
Many agencies will happily take your money, not one can truly empower you to figure out yourself / your own business. Define your goal from the perspective of the potential buyer. Define the ideal state of mind / state of need that a client needs to be in, to distinguish and choose your advertised products / services in comparison to the ones of competitors.
Defining Purpose & Value.
This is a crucial part of creating self-image of a brand / company. Figuring out what YOU need YOUR potential customer to sequently FEEL, THINK, and then DO, so that your product / service will be available to him/her to get the chance to fulfill his/her desire, in a very specific and short moment.
Reverse engineer the process of fulfilling this need back until the moment of “the spark”, by comparing an ideal state of mind to the current state of mind that is required to let people feel a need to interact with the product / service to be sold.
This process requires a rational honesty and behavioural / emotional foresight.
As soon successful business models are already found and defined, a communications strategist like me could be of help to get a better vision of yourself and assist you in finding the best messages that successfully convey emotionalised content.
Before that point of internal corporate clarity, id advise you talk to a specialist in business development, before investing too much time in communication strategies.
I have helped +100 companies, startUps, events, products in +13 countries to define their message and emotionalise their content.
Let me know if you have any further questions.
Best regards, Christopher
Talk to some customers who bought recently from you. Why did they start looking for whatever product you were offering? How did they go about looking for options? Who else was involved in the decision (even the smallest suggestion from a friend here counts)? Why did they choose you? Pay very close attention to the words they use, especially the emotionally loaded words (strange/obvious/insane) an ask them to unpack it for you. And finally ask them - how would they describe your product to a friend?
That should give you a clear understanding to why people buy your products, the conversation going on in their heads and the language they use to describe your product which I think should give you all the material you need to create your campaigns.