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Rob Ristagno Digital media and content monetization expert
Greater Boston Area
CEO of The Sterling Woods Group, which works with content creators to monetize their content. Prior served as C-level executive for niche media and e-commerce firms seeking rapid top-line growth and profitability improvement.
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Business Development
eCommerce
Product Management
Sales Management
Marketing Strategy
Hiring
Strategic Planning
Digital Media
Change Management
Performance Metrics
Member since May 2013
Areas of Expertise
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RR$5/min per minuteNew ArrivalContent MonetizationRob Ristagno • Greater Boston AreaCreated 12 years ago in Product & Design / Product ManagementI have rapidly grown several niche content companies, primarily through launching new digital products and services (e.g., premium paid memberships, online learning, e-commerce portals, research/data products). Started career at McKinsey and have applied advanced strategy, analytics, and product management principles to niche businesses.Rob Ristagno Greater Boston AreaNew Arrival
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RR$5/min per minuteNew ArrivalDigital Marketing and Sales StrategyRob Ristagno • Greater Boston AreaCreated 9 years ago in Sales & Marketing / Sales & Lead GenerationI've used content and advanced analytics to grow a prospect list, and then nurture leads into paying customers using a structured methodolgy. Continue to engage customers to drive repeat and renewal sales.Rob Ristagno Greater Boston AreaNew Arrival
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RR$5/min per minuteNew ArrivalChange ManagementRob Ristagno • Greater Boston AreaCreated 9 years ago in Skills & Management / LeadershipLed transitions from "traditional" business models to "digital" business models. Includes setting a vision, communicating the vision, building the right team to execute, and having the right metrics in place.Rob Ristagno Greater Boston AreaNew Arrival
- Answers 1
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I would give them similar metrics to the ones you give to your marketing folks. If the tech team builds a good, customer-focused product, on time, with few bugs, then the business results will follow. I have seen too much "gaming the system" with milestone or bug-related metrics. If you want to encourage innovation I have found the best practice is, instead of metrics, to give the tech team he space and privilege to do so - e.g., the Google idea to spend 20% of time on whatever they want, quarterly hack days, etc.
Business Development
eCommerce
Product Management
Sales Management
Marketing Strategy
Hiring
Strategic Planning
Digital Media
Change Management
Performance Metrics
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