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Rob Ristagno

Greater Boston Area

CEO of The Sterling Woods Group, which works with content creators to monetize their content. Prior served as C-level executive for niche media and e-commerce firms seeking rapid top-line growth and profitability improvement.

$5.00/min

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Business Development eCommerce Product Management Sales Management Marketing Strategy Hiring Strategic Planning Digital Media Change Management Performance Metrics

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Content Monetization

I have rapidly grown several niche content companies, primarily through launching new digital products and services (e.g., premium paid memberships, online learning, e-commerce portals, research/data products). Started career at McKinsey and have applied advanced strategy, analytics, and product management principles to niche businesses.

Digital Marketing and Sales Strategy

I've used content and advanced analytics to grow a prospect list, and then nurture leads into paying customers using a structured methodolgy. Continue to engage customers to drive repeat and renewal sales.

Change Management

Led transitions from "traditional" business models to "digital" business models. Includes setting a vision, communicating the vision, building the right team to execute, and having the right metrics in place.

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Rob Ristagno answered

What are the best practices for defining metrics to my tech team?

I would give them similar metrics to the ones you give to your marketing folks. If the tech team builds a good, customer-focused product, on time, with few bugs, then the business results will follow. I have seen too much "gaming the system" with milestone or bug-related metrics. If you want to encourage innovation I have found the best practice is, instead of metrics, to give the tech team he space and privilege to do so - e.g., the Google idea to spend 20% of time on whatever they want, quarterly hack days, etc.

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Performance Metrics

Metrics Analysis

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Member since May 2013