Loading...
Answers
MenuWhat exit strategies do angel investors want/prefer for a service business?
Reading up on it, I know VCs are not keen on investing in service businesses. But, angel investors are more likely to invest in a service business startup. So I'm curious, what type of exit strategy do angel investors prefer?
In an ideal world, I would like to keep the business (not sell it) and keep it as a private corporation, no public shareholders to answer to. That's the goal, but might change . Thanks.
Answers
Keep in mind that investors invest for returns. Telling a prospective investor that you want his or her money to grow your business but don't plan on ever generating a liquidation event that pays him or her a dividend is not likely going to work; angel or not.
You may be better served with debt financing where returns are generated in the form of interest payments not equity value growth.
BUT, if equity financing is the plan, you're going to want to develop a strategic exit plan right from the start.
That means identifying prospective buyers, strategic channels etc and characterizing the value drivers for each right up front.
You'll find prospective buyers come in a number of forms; competitors, bigger versions of you, strategic partners, private equity, etc. Each will value your business in different amounts for for different reasons. Understanding this is vitally important for you to navigate to securing the right money, from the right sources, with the most favorable terms.
Once you've qualified and quantified each of them, then determine what (specifically) you're going to need to do to align your business with those prospective buyers generating the highest returns.
This will drive your business model and go to market strategy and define your 'use of funds' decisions. This in turn result in a better, more valuable business whether you exit or not.
Do it this way and you'll have no trouble raising money from multiple sources.
You can learn more about the advantage of starting with a Strategic Exit plan here: http://www.zerolimitsventures.com/cadredc
Good luck.
Steve
(I've built/sold a service company + raised angel investing 2x + invested in 23 companies as an angel)
The term angel investor can be misleading. Assuming you mean an investor who want's equity for capital, then most never invest in services businesses. Why
1) Too much risk, as it's VERY people dependent
2) Hard to scale - continues to cost money
3) The upside vs. the risk isn't there (1000x returns).
I'm not saying you can find someone to invest money into your business, but they'll likely want some kind of ownership (control) + dividends (ROI) on their money.
That kind of angel is typically another successful entrepreneur with an complimentory (or unrelated) service company looking to diversify + add value through advice, etc, or high net-worth individual that want's a better return on his money then market rates (typically 12%+ per annum).
I'm happy your a re negotiating exit strategies already but may I ask - do you have a working business model (not a working business, a working business model)? If not, I would start with that...
As tou your question - exit strategies are fluid. You need to have one but why commit on one now? As long as there are options on the table for the investors to see their money back - if it's an IPO, M&A or distributing dividends the investor should be happy.
You may also change you mind about an IPO once you have the business up and running, so "never say never".
BTW- Uber is a service company ... if you have a good idea that can scale and you will be able to show the investors how fast they will see their money back - you will find investors.
If you wish, you can call to discuss negotiations and pitch strategies.
I've run 2 service businesses and as the previous answer calls out, investors usually invest for returns. Whether it's product or services, it's about returns.
Investors in service businesses are usually looking for the singles and doubles, whereas the product investors are often looking for homeruns with many strikeouts.
Service businesses more often than not leverage their operating cash flow to expand the business and reinvest their profits. IPOs are rare. Acquisitions are occasional. More often than not it's bankruptcy or building a sustainable business. When it's a sustainable business there should be something worked out at the board level on how to return the winnings/profits to the investor.
Depending on the difficulty of the service business, the operating cash might be locked in the business for several years while it clears the initial hurdles of building for scale.
Hope this was helpful. Feel free to reach me here for more information.
Brian
Take for example that I am an Angel Investor in your company. As an angel investor, I first look at the horizon and the projected ROI (return on investment). In general, I hold an investment from 3 to 5 years and expect to cash out and make a profit at the end of this period. Hence, I am very unlikely to invest in a start-up that forecasts an exit event in more than 5 years. The exit route has a direct impact on the projected ROI as it is not equal to sell a business to a competitor, plan an IPO or sell part of the company to a venture capital fund. First, I asked myself who would be interested in buying the company and why. A potential buyer may be interested in acquiring
(i) the user base,
(ii) the technology and (iii) the brand, as the Diversity & Inclusion solutions are built around it. Also, there are different exit routes that could be followed.
1. M&A Route: This exit strategy is built around a potential sale to
(i) a competitor or
(ii) a business partner offering complementing products or services.
2. VC Route: In this case, a stake of a company can be sold to a venture capital fund. A VC may be interested if there are obvious synergies with other portfolio companies or the expected return on investment is lucrative in their eyes. What if they can grow the company exponentially and list it in 2-3 years?
3. IPO Route: A well-executed IPO at a high valuation means one thing a skyrocketing return on investment for the founders and early investors. It is not easy to achieve, though. Looking at Crunchbase stats, it takes 9 years on average for a SaaS company to exit. The cost of an IPO is also considerable and the combination of all the above makes it the least preferred exit route in this case.
When developing an exit strategy, start-up founders need to take into consideration the profile of the investors they will be pitching. What is their horizon? Will they be interested in subsequent funding rounds? What were the exit routes of some of their portfolio companies? What was the ROI they managed to achieve so far? Few investors will jump from joy if the forecasted return on investment is well below the average ROI they have managed to achieve so far.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Related Questions
-
How much equity is typically taken by investors in a seed round?
From my experience I would not advise you to go with Venture Capital when you're a start-up as in the end they will most likely end up screwing you. A much better source for funding would be angel investors or friends/family. The question of how much equity should I give away differs for every start-up. I remember with my first company I gave away 30% because I wanted to get it off the ground. This was the best decision I ever made. Don't over valuate your company as having 70% of something is big is a whole lot better than having 100% of something small. You have to decide your companies value based on Assets/I.P(Intellectual Property)/Projections. I assume you have some follow up questions and I would love to help you so if you need any help feel free to call me. Kind Regards, GiulianoGS
-
Among platforms for startup funding, AngelList is the 800 pound gorilla. Does it make sense to use simultaneously other platforms like Gust, etc?
Short answer: Of course! Many angel groups require you to submit through Gust because it offers a consistency and makes reviewing applications easier. But not all use Gust same as not all use AngelList... I haven't met an angel who frowns upon using multiple platforms. I would encourage you to leverage your twitter and Facebook or Instagram to meet angels and get in their radar (don't hassle or stalk) just try to get exposed a bit to them by being part of the same meetup group, follow the same blog, membership... Subscribe to their own blog.. And when you submit funding request considerations do please send a follow up email or a call or basket of fruits if you have contact them before.HV
-
Launching a startup with no job and no savings. Should I get a job or find investors?
Wow, lots of questions here. Let me try to hit them in order: "Should I get a job or find investors?" IF you have access to enough investor capital (not debt and not your savings) and you can get to MVP and still maintain ownership of a sizable majority of the business then do it. IF that means debt financing then only use the debt lines the cost of which can be carried by returns generated by the use of funds. I would prefer to offer a convertible note to prospective investors that can be easily extended throughout both friends and family and seed rounds (up to $2M to $3M) to get to proof in the market. If you can get to revenue and earnings fast enough then you can avoid equity dilution all together. IF you cannot secure that find of funding AND you cannot produce enough revenue from your business to deliver sufficient earnings for you to live on, then by all means, you should find a way to make the money you need and not burn all your savings or mortgage your home If that means short term contract work that's great. Particularly if you can find log term work that is relevant to the business you're building. If that means taking a job then do that. IF you do that, then yes, be transparent with your employer and let them know you're working on your own business also. Hope this helps....SL
-
How to raise money for a hardware startup that needs money upfront to even produce a prototype?
Have you considered crowdfunding? Investment grants will be able to take care of funding but crowdfunding has the benefit of taking care of funding and providing a customer base.There are many examples of teams without a fully working prototype being successful on these platforms. Kickstarter will be off the table but you have some great options with Indiegogo (https://www.indiegogo.com/) and the Brazil specific network Catarse (http://catarse.me/en) Of course, you will have to focus on things like presenting your story and getting attention for a bit but if you are successful you will have money for a prototype, access to a customer base and exposure that could bring some helpful people onto your team - even the angels and VCs you'll need to get to the next level. Message me if you need some help - I'm not personally an expert in crowdfunding but I can connect you with some of the best in the business.JR
-
VCs: What are some pitch deck pet peeves?
Avoid buzzwords: - every founder thinks their idea is disruptive/revolutionary - every founder says their financial projections are conservative Instead: - explain your validation & customer traction - explain the assumptions underlying your projections Avoid: - focusing extensively on the product/technology rather than on the business - misunderstanding the purpose of financial projections; they exist in a pitch deck to: a) validate the founders understanding of running a business b) provide a sense of magnitude of the opportunity versus the amount of capital requested c) confirm the go-to-market strategy (nothing undermines a pitch faster than financial projections disconnected from the declared go-to-market approach) d) generally discredit you as someone who understands how to build a company; for instance we'll capture 10% of our market, 1% of China, etc. Top down financial projections get big laughs from investors after you leave the room. bonus) don't show 90% profit margins. Ever. Even if you'll actually have them. Ever. Instead: - avoid false precision by rounding all projections to nearest thousands ($000) - include # units / # subscribers / # customers above revenue line; this goes hand-in-hand with building a bottom up revenue model and implicitly reveals assumptions. Investors will determine if you are realistic, conservative, or out of your mind based largely on the customer acquisition numbers and your explanation of how they will be achieved. - highlight your assumptions & milestones on first customers, cash flow break even, and other customer acquisition and expense metrics that are relevant Avoid: - thinking about investor money as your money - approaching the pitch from your mindset (I need money); investors have to be skeptics, so understand their perspective. - bad investors; it's tempting to think that any money is good money. You can't get an investor to leave once they are in without Herculean efforts and costs (and if you're asking for money, you can't afford it). If you're not on the same page with an investor on how to run/grow the business, you'll regret every waking hour. Instead: - it's their money; tell them how you are going to utilize their money to make them more money - you're a founder, a true believer. Your mantra should be "de-risk, de-risk, de-risk". Perception of risk is the #1 reason an investor says no. Many are legitimate, but often enough it's simply a perception that could have been addressed. - beyond the pitch, make the conversation 2-way. Ask questions of the investor (you might learn awesome things or uncover problems) and talk to at least two other founders they invested in more than 6 months ago.JP
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.