I’ve got a start up which provides outsourced services on a pay as you go basis. The concept is “customer sales and support as a service”.
We envisaged our target market to be online tech businesses within SaaS, apps, market places, word press developers etc.
Our service specifically helps tech/online businesses acquire and retain more customers.
What would you say the best way is to generate leads for this service?
Using a tool like prospect.io find the best people in each company to contact.
Once you have contacts in mind setup a drip email campaign.
Each email in the drip should be strategically written to bring some sort of value to the client reading it. (they don't have to be super long either)
If you need help along the way, I'm one call away!
Outsourcing is a tricky business because each team you outsource has to be vetted to make sure that their IT skills match the customer that you're pairing them up with.
For instance, if you say that your target is online tech businesses within SaaS, it's important that you specify what frameworks you've helped out with in the past and what frameworks you mostly target for because they are in the most demand.
Mobile - Xamarin, React, .NET, Object C, C#, Android SDKs
To integrate leads, I suggest that you first have case leads where the system actually works bringing in an outsourcing group to a specific client. I understand that you essentially want to create a marketplace so to speak where you taking outsourcing agencies and pair them up with tech businesses looking for inexpensive ways to build software.
First, create some past examples of where you have reviews, sales reports and customer services with stories and testimonials that suggests your marketplace works.
Second, go to staffing agencies and offer your marketplace solutions to them which will help them start driving advertising campaigns for anyone looking for tech jobs whether local, domestic or global.
***Business relationships are about trust and that takes time to earn. You need tangible evidence for something this big. While I think your idea is fantastic and noble because you're about bringing people and help together in a niche community, it will take some time.
If you'd like, I'd be happy to schedule a call with you. Feel free to follow me on my FlipSetter portfolio - https://flipsetter.com/user/profile/Y8wT2
Basically you want to use both-inbound and outbound marketing.
Start small, if you already had your customers, for example from the freelance websites and you still keep in touch, you should ask for the feedback.
You can start with a landing page with clear description of the services you provide, and the reviews from your previous customers. You can make case studies for each of them to describe the complexity of the following tasks and how you solved and acheived your results.
The easiest way could be facebook ads, it is easy to make few targeted campaigns there and test which work best for your purposes.
Another way to claim your professionalism: creating your personal brand on social media and continuosly advice and create lead-magnet content, that will engage people to trust you as an expert.
And 3rd but not least: As you start your company, work on vision, mission and objectives, understand your ideal customer and the price that you are selling your services. And go for it: make a list f the companies that can be your relevant customers and reach their decision makers through Linkedin/their website and other forms of communication.
Will be glad to shortly give you the advice on the best leadgen tactics and discuss the materials that you already have starting your company