Question
I’ve got a start up which provides outsourced services on a pay as you go basis. The concept is “customer sales and support as a service”.
We envisaged our target market to be online tech businesses within SaaS, apps, market places, word press developers etc.
Our service specifically helps tech/online businesses acquire and retain more customers.
What would you say the best way is to generate leads for this service?
Answer
First, be crystal clear about what business you are in. "Customer sales and service" is ambiguous. Are you an outsourced sales organization? An outsourced helpdesk? I suggest you focus on ONE of those, build a business based on that and then go the other.
It's interesting that your service "helps tech/online businesses acquire and retain more customers" yet you are asking for help in acquiring and keeping more customers! What advice would you give yourself?
