Loading...
Answers
MenuHow to choose a niche for running mindfulness and meditation training seminars / workshops?
I run a popular meditation and self-improvement blog, which has a very broad and general audience. I now want to branch off and create a new brand focused on offering mindfulness and meditation training for professionals.
What should I look out for when choosing a niche? For example, I could focus on any one of these: athletes, executives, lawyers, firefighters, social workers, school teachers, etc. What should be my thinking process and guiding questions, and researching which niche to focus on?
Answers
The real question should be what type of life do you want to live? Each individual you mentioned will have different expectations for paying for a service. That will reflect on the type of life you personally want to live. So first, start thinking about your life and how you want to live, what type of clients do you want and then start building customer personas. From their you will get a general idea of who you want to serve, hence where to create your niche.
Let me know if you need more guidance, I'm always open to helping you.
Well done on having a popular blog.
Have you asked your blog readers about their backgrounds? For instance, if you do some research on thenm and find out that the majority are teachers then that would give you clarity on how to niche down.
Talking to them is really important and builds rapport.
You could simply create a blog post with a survey that asks questions about them and what they’d like to see more of.
I think doing this is the first step and then you’ll have a better idea of which area to niche into.
Healthcare! I think this would be a great niche to focus on. It could be hospitals and clinics or any number of healthcare-related businesses. This would include healthcare insurance companies, billers, technology companies, etc. Most folks working in healthcare are constantly thinking about how they can improve their own health even if they are not in direct patient care. Connecting your services to the health benefits of meditation and then marketing to those in the healthcare industry where health is top of mind sounds like a great approach. For instance, who could reach out to the HR department at a local hospital and offer a free 45 min class on meditation in the hospital for employees or patients? This could serve as a great marketing/sales platform and a way to gain name recognition.
Hello I am Priyanka.
In this I would like to share my personal experience of this.
Yoga Workshop Topic
Now that you’re certain you are ready to lead a workshop, you’ll need to choose a topic.
Not sure what topic to focus on? Start by asking yourself these questions:
What is my favorite yoga pose or types of yoga poses? (Splits? Heart openers?)
Outside of asana practice, what else do I enjoy about yoga (philosophy, meditation, etc.) and how can I relate that back to a physical yoga practice?
What do I enjoy outside of yoga that I could fuse or make a workshop geared towards? (Yoga for Runners? Hula hoop yoga?)
Will the venue or event I am creating this workshop for impact my idea? (i.e. yoga in a park or yoga at a music festival?)
Are other people interested in this topic? Will they actually pay to learn XYZ?
Also, listen to what your students are saying. Is there something they are itching to learn that you think you can teach them but perhaps need more time to do so than in a normal class? Or is there something they love about the way you teach that you think you can expand upon in a workshop? These are great ways to extract ideas for your workshop.
Some workshop ideas:
Yoga for Beginners
Chakra Meditation
Inversions
Arm balances
Backbends
Aerial Yoga
Acro Yoga
Therapeutic Partner Yoga
The business of yoga
Something related to yoga: ayurveda, astrology, crystals, ecstatic dance
How to Structure Your Yoga Workshop
Every good workshop has a good plan behind it! And of course, every good teacher knows when to throw that plan out the door. 🙂
In my book, it’s better to over plan than under plan. Have more tools in your belt that you need. You may start an advanced handstand workshop and realize the group is not ready and you need to backtrack the foundation a little bit. Or perhaps they are more advanced and you can teach them additional transitions as a bonus. Either way, have some structure so you can find the flow.
Here is a basic outline for structuring your workshop:
Introduction: Introduce yourself (if no one knows you) and how you came to create this workshop and what it will be about
Warm-up: Start with a warm-up that moves through concepts you will be working on, but is unique from your regular classes (your regular clients will appreciate this)
Substance: Get into the thick of it: Break down the yoga postures or techniques, which may or may not lead to a peak pose
Play-time: Leave room for the students to explore the poses on their own, ask questions, and troubleshoot things that may come up
Tip! Remember, you can be as creative as you want and don’t have to follow traditional yoga class sequencing
Cool-down/Closing: Leave time for a cool down and any last questions at the end
Props, materials, assistants, oh my!
Consider what additional materials you can use to supplement your class. Do you have a worksheet to give to each student where they can continue what they learned?
Are there any props you will need to bring to the studio? Do you need a white board / easel or any other presentation props? Do you need an assistant?
Tip! Collaborate with another teacher.
Partnering up with another yoga instructor is great way to get started with workshops. Ideally you would partner with a teacher who has already run a workshop.
This is a great way to minimize your risks (split studio fees, both teachers spend time marketing, etc). If you have a fellow instructor that you vibe with, see if there is something unique you both can bring to the table and collaborate on.
For example, partner yoga and acro-yoga are obvious ones where team teaching can work, but other examples could be taking turns demo-ing, spotting, cueing, and adjusting poses throughout a workshop.
If you want to know about the ways to start or what will be the best place to start it then you can consult me.
For further queries related to this you can consult me.
Related Questions
-
How can I make a million dollars?
First, I agree with Chad in that the pure pursuit of money is unlikely to render anything significant. By using a monetary value as a primary goal, you're only diluting the real drivers of success: passion, crafting great customer experiences, building an incredible team and culture etc. That said, making $1m isn't that hard. :) I love this thinking by Amy Hoy and that's how I would go about making $1m: http://unicornfree.com/30x500. Using that logic, this is what I'd do: * To earn $1m in a year, I need to earn +- $80k a month. * To earn $80k a month, I need 1600 customers paying me $50 per month. * So what can I build that could attract 1600 people to pay me $50? * Or, what could I build that could attract 400 people to pay me $200 per month? This logic works on two drivers: * Cumulative revenue and growth. So SaaS works best in this regard, as you only need to focus on having new signups that are greater than your churn. * Building something that people are willing to (really) pay for and going for quality over quantity. If you are building something that sells for $5 pm, you'll need to sell at much higher volumes (which are tricky). In terms of doing that, these are the areas of my business that I would prioritize: 1. Build an awesome team that do things they're passionate about. 2. Prioritize customer experiences above anything else. Do everything in your power (regardless of whether it can't scale) to add value and help your customers. 3. Build a brand and reputation that has long-lasting value.AP
-
If I have a business idea for a large company, how can I give it to them and mutually profit, without them just taking the idea and squashing me?
Probably not the answer you're looking for, but companies have so many unimplemented ideas that the likelihood of partnering to implement someone else's idea is really low. And besides which, the idea is not something that has much value in and of itself. If you're passionate in the idea, build it yourself. That's the only way you can have leverage.TW
-
What advice do you give to a 16 year old entrepreneur with a start up idea?
First, hat tip to you for being a young entrepreneur. Keep it up! If you have the funds to build out your MVP, hire a developer and possibly a mentor. If your idea is marketable, you don't need to give up equity by bringing in a co-founder. If this is your entrepreneurial venture, I would recommend you do retain a coach to help you see all the things you may not know. Have you already done your SWOT analysis? Have you identified your target market? What is your marketing plan? What will be your operating expenses? There are lots of questions to ask. If you would a free call, I'd be happy to help you in more detail. Just use this link to schedule your free call... https://clarity.fm/kevinmccarthy/FreeConsult Best regards, Kevin McCarthy Www.kevinmccarthy.comKM
-
What companies have successfully implemented both B2B and B2C products or services? Which should I start with for the non-profit sector?
I would suggest the first question to ask is "what problem do I solve?" And of those people I solve problems for "who do I create the most value for?" In the non-profit world you need to add "How does my business help the non-profit run better and/or help the group the non-profit focuses on?" For example, if you've created a platform that drives donations, your company "has created a platform that helps you reach fundraising goals faster." What you don't want to do is market and sell to B2B and B2C audiences simultaneously. They have different ways of buying - a B2B audience needs to have their benefits quantified (using your thing makes me x amount more) - and it's extremely hard for a startup to be able to do both well. Better to start with one, execute really well and move into the other. Feel free to give me a call and we can dig into who your most valuable audience is.AV
-
I have this social media idea,but no coding skills. How do I get someone to do the coding (cant afford to pay them) and not give away half of my idea?
Dilip was very kind in his response. My answer might be a bit on the "tough love" side. But that's for you to decide. My intention, just for the record, is to help you (and those like you) on your path to success. And that starts with having a viable philosophy about entrepreneurial-ism and business. And I'm going to answer this because I get asked some form / version of this question very frequently from newcomers to entrepreneurial-ism. The scenario goes something like this: "I have a great idea. It's amazing, I love it, and I just KNOW it's gonna make me a ton of money. But I have no money right now so I can't afford to (fill in the blank with things like "to build it / create it / market it / etc" or "to hire the required staff needed to work in my business to sell it / develop it / etc"). And I don't want to tell anyone about my great idea because I'm worried someone will steal it and make MY million / billion dollars. But I can't afford to legally protect it either... So how do I launch without the skills to personally create the product AND no money to hire anyone else to do that either??" The answer is ... You don't. Look - let's be honest. All you have is an idea. Big deal. Really. I'm not saying it's not a good idea. I'm not saying that if properly executed it couldn't make you a million / billion dollars... But an idea is NOT a business. Nor is it an asset. Until you do some (very important) initial work - like creating a business model, doing customer development, creating a MVP, etc - all you really have is a dream. Right now your choices are: 1. Find someone with the skills or the money to develop your idea and sell them on WHY they should invest in you. And yes, this will mean giving up either a portion of the "ownership" or of future income or equity. And the more risk they have to take - the more equity they will want (and quite frankly be entitled to). 2. Learn how to code and build it yourself. MANY entrepreneurs without financial resources are still resourceful. They develop the skills needed to create what they don't have the money to pay someone else to do. 3. Get some cash so you can pay someone to do the coding. You'll probably have to have some knowledge of coding to direct the architecture of your idea. So you will likely still have to become knowledgeable even if its not you personally doing the coding. (This is not meant to be a comprehensive list of options... And I'm sure some of the other experts here on Clarity have others to add - and I hope they do) To wrap up - Here's my final tip to you that I hope you "get"... It's FAR more valuable to have an idea that a very specific hungry crowd is clamoring for right now - One that THEY would love and pay you for right now - Maybe even one they'd pre-order because they just have to have it - Versus YOU being in love with your own idea. [Notice I didn't say "an idea that some as-of-yet-undetermined market would probably love"] I wish you the best of luck moving forward.DB
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.