Question
I run a popular meditation and self-improvement blog, which has a very broad and general audience. I now want to branch off and create a new brand focused on offering mindfulness and meditation training for professionals.
What should I look out for when choosing a niche? For example, I could focus on any one of these: athletes, executives, lawyers, firefighters, social workers, school teachers, etc. What should be my thinking process and guiding questions, and researching which niche to focus on?
Answer
Well done on having a popular blog.
Have you asked your blog readers about their backgrounds? For instance, if you do some research on thenm and find out that the majority are teachers then that would give you clarity on how to niche down.
Talking to them is really important and builds rapport.
You could simply create a blog post with a survey that asks questions about them and what they’d like to see more of.
I think doing this is the first step and then you’ll have a better idea of which area to niche into.
