Question
I run a popular meditation and self-improvement blog, which has a very broad and general audience. I now want to branch off and create a new brand focused on offering mindfulness and meditation training for professionals.
What should I look out for when choosing a niche? For example, I could focus on any one of these: athletes, executives, lawyers, firefighters, social workers, school teachers, etc. What should be my thinking process and guiding questions, and researching which niche to focus on?
Answer
Healthcare! I think this would be a great niche to focus on. It could be hospitals and clinics or any number of healthcare-related businesses. This would include healthcare insurance companies, billers, technology companies, etc. Most folks working in healthcare are constantly thinking about how they can improve their own health even if they are not in direct patient care. Connecting your services to the health benefits of meditation and then marketing to those in the healthcare industry where health is top of mind sounds like a great approach. For instance, who could reach out to the HR department at a local hospital and offer a free 45 min class on meditation in the hospital for employees or patients? This could serve as a great marketing/sales platform and a way to gain name recognition.
