My company developed a product for casting industry. It's kind of self-help application in which users can upload and share their work and directly connect with right people/opportunities without middleman. I need clarity in terms of what documents I need to have once a customer is interested in such a product and is knocking the door.
Map the industry down to individual level. Talk. Verify your idea. Have a good pitch ready.
1. webpage with clear UVP and CTA
2. one liner for the "aha" moment
3. one pager pitch - number focussed.
4. three pager pitch - if the one pager was interesting.
5. blog posts, long content for people to dive in.