I wish you would have stated in your question what your monetization strategy is.

The answer will vary depending on whether you are selling to the talent, the hiring entity, or others (Maybe the talent schools? Casting agencies? Advertising agencies?).

The framework to answer each of these will be quite similar: Create a point of connection, outline the problem for that particular segment of the audience, present how your solution helps them, and then direct them toward the first Entry Point to your service.

In some instances, it will be advisable to include points to raise your credibility, such as testimonials, certifications, awards, etc.

More than glad to offer more specific help if you need it.