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Sales Process: What should be my approach towards selling a product that is developed for a particular industry?
KK
KK
Karl Karafiat answered:

Map the industry down to individual level. Talk. Verify your idea. Have a good pitch ready.

Regarding documents:
1. webpage with clear UVP and CTA
2. one liner for the "aha" moment
3. one pager pitch - number focussed.
4. three pager pitch - if the one pager was interesting.
5. blog posts, long content for people to dive in.

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