How do I create a commission structure to reduce cancellations in the hotel business?

It really depends on what specific topic you're interested in. There are specific websites, distribution lists and blogs for many topics and nice sub-topics. There's even paid reports on 'insider' information. We'd suggest our blog for hotel tutorials (www.hoteliyo.com/tutorials). Also, check out Skift.com. If you'd like to know more, we can offer a short call to assist.

You don't need a hotel license. You run your business as a lead generator and leverage the licenses this the owner already pays. The dues are already being paid for the rest of the units so you don't need to compensate the owner additionally for the licenses. You however are a contractor who simply provides closed leads to the hotel. Your service is "Marketing" ;) My name is Humberto, Arizona based MBA and true strategist. For further help in developing, growing, etc. google me and contact me. Best of luck!! You're onto something.

Good question. I wouldn't be worried about litigation. Your (normal) worst case might be penalties from the OTA, a difficult ongoing relationship with their Market Manager and perhaps listing removals. All independents can find ways to reward their most loyal clientele, without market visibility. Happy to discuss this briefly over a call to share the tricks.

Absolutely. And it is easy as your imagination.You can create it to fit your culture. That said, I believe that the biggest incentive is to tie compensation to the profitability of the unit. 1) Be sure to include everyone who touches outcomes. 2) Create a profit share by deciding how much you want to land in the hands of your employees. Be sure to use a net profit and be sure to account for future capitalization and cash flow. (Typically between 5-25%) 3) Divide the profit share by salaries or some other very obvious criteria. In other words, don't make it arbitrary or people will be dis-incentivized. 4) The profit share is always paid to the group, not the individual. 4) Be very involved in teaching net profit creation. They will need business acumen. Lastly, 5) While stock options and employee ownership may be a future goal, a profit share let's people hit the ground running, creates excitement right now, teaches needed business and finance skills and adds a fabulous team culture. Work with your unit to create the options or ownership they want later when they understand the principles and can help design the rules and criteria. I practiced this for over 20 years and the results were phenomenal. People grew the business, put cash in everyone's pocket, created an exciting environment and was in real time, not future time. It is magic. This is a quick answer. Let me know if you need more. I'm happy to discuss. Ruth Schwartz High Performance Advocates 530 802-2075

I don't think the service you are envisioning is a new concept, but it might not exist at scale as a packaged Saas product. If you have not encountered it yet and you are actively looking for it, it could mean that it either does not exist yet or there is a big opportunity to become that authority in that space. If this is something you are looking to build, let's chat!