Question
The guests are already "customers" but can still cancel and the goal is to implement a B2B sales cadence model by calling within 48 hours to offer concierge service to understand the needs of the guest better/upsell services, rich HQ email within 3 days, and HQ letter in the mail with local city guide within 30 days to get the customer within the 14 day non-refundable window and increase customer engagement through attentiveness to guest relation needs.
Answer
Have the best prices available anywhere! It sounds simple, and it is.. if you know where to look.