How do I create a commission structure to reduce cancellations in the hotel business?

The guests are already "customers" but can still cancel and the goal is to implement a B2B sales cadence model by calling within 48 hours to offer concierge service to understand the needs of the guest better/upsell services, rich HQ email within 3 days, and HQ letter in the mail with local city guide within 30 days to get the customer within the 14 day non-refundable window and increase customer engagement through attentiveness to guest relation needs.