Loading...
Answers
MenuFirst time Facebook Advertising to US consumers - should we manage ourselves or pay someone to manage for us?
My business wants to do a small scale Facebook Advertising campaign to US consumers to see what kinda of response we get - should we manage ourselves or pay someone to manage for us? If we do it with a third party, any platform you guys recommend?
Answers
Just do it!
No, seriously, I'd not recommend to talk to someone, because it basically is more a thing of getting to know the interface and the quirks of doing x and y.
I'd neither advise someone to start using a 3rd party if you do have someone who can invest a bit time to learn the platform. However, if serious scaling is a close requirement, then you're forced to either get an in-house team or outsource it.
I usually reach <.5$ CPA and I also usually have best experiences with testing myriad of AD sets. Keep in your mind, always testing:
copy: tone, audience keywords, actionable keywords etc.
image: emotional triggers, quality, visual objects etc.
target audience: try to refine your scope to your buying persona, not your marketing persona
Here are some resources to begin with and set you up on a good track.
This is comprehensive enough to introduce you to most mechanics:
https://adespresso.com/academy/guides/facebook-ads-optimization/
This is a short list of what to optimize for beginners:
http://www.socialmediaexaminer.com/optimize-your-facebook-ads/
If you do not yet know what you want to achieve with the ADs (brand-awareness, retargeting, CTR, other actions or conversion types), this post is listing most types and its use:
http://www.jonloomer.com/2015/05/05/facebook-ads-bidding/
Good Questions - If you have no idea what to do to start with FB ads, i would suggest getting on the phone with someone who knows the layout of the system, and how to access all the specifics of FB's targeting system.
You could spend a lot of money really quickly if you don't know what you're doing. And little friendly guidance can go a lot way - and then if you decide it's not for you to keep trying it, finding a FB ad Manager would be the next best step!
Hope this helps!
There is no need for a third party platform when you start out. Just spend a few hours going through the Facebook Blueprint program and you'll get a good idea on how to set things up. As you run ads, you'll eventually have more questions about the ads and how to get better results. Once you get to that point, look at bringing in an agency to help optimize things and manage your campaigns. Working with experts can help save you time and headaches. Remember you're spending your own money, so spending $100 and losing it because an ad isn't set up correctly is worse that spending $120 and having an agency ensure its being done correctly. Let me know if you need help, our agency (AdvertiseMint.com) specializes in Facebook and Instagram ads. - Brian
Hi,
I agree with both Cory and Brian on this one - you might be able to start off by yourself, but it's very likely that you will need some guidance later on. And I'm not just saying that because I'm managing other people's FB campaigns or do coaching.
We don't know much about your business, or which country it comes from, but the main thing you have to know is the cost of advertising in the US - it's significantly higher than in the rest of the world, reaching the CPMs of $20 or even $30 and more for some very specific audiences (that's $20+ just for getting 1000 impressions).
That means that a 'small scale' campaign in the US can cost up to 10 times more than in South America, Eastern Europe or South East Asia, for example. If you want to do that in the US and run some split-testing to analyse a few audiences, offers and ad designs, the bare minimum will probably be around $1000/month on ad spend.
Talking about agencies, some of them take a fixed fee per month, others charge a percentage from your total ad budget - that can vary from 15% to 30%. So you will have to ask yourself whether it's worth for you to experiment with ads, or if it's better to hire someone to help you, when the cost of a mistake is very high.
If you plan to spend $1000/month, and we can help you improve your ad campaigns by 10% after a single call by helping you with the right setup, audience selection, split-testing and optimisation... you're already in a positive. :)
I've had some great results from helping businesses optimise their Facebook ad campaigns - let me know if you need any help with yours.
Cheers!
Adomas
Just hire a VA to do this and get your approval, before submitting or making changes. Contact me if you need to know how to get a good Virtual Assistant for these tasks. It would be great if we all had endless amounts of time, but in order to be really successful you will have to focus your attention on what you do best.
Best of Luck,
Mike
From the Trenches to the Towers Marketing
The difference between Facebook Ad campaign success and failure is a strategy.
Once you have the right strategy, and creative in place for Ads, there is probably a way you can support the ad campaign on your own internally.
But before you start an ad campaign, you must speak to an expert to see how you should structure a campaign, and what each ad is doing in the campaign.
You also need to look at the landing pages you are sending your ads too. Are they the right type of page? Will they convert? Do you have them setup for testing? Are they mobile responsive? How fast are they loading.
Successful ad campaigns happen when the entire sales funnel, from the landing page through to all followup emails are tightly coordinated with ads.
I hope this helps.
Samuel P.N. Cook
Related Questions
-
I have a facebook group with over 6000 members. It is a lot of admin-work. How can I make profit out of this group?
There are different ways that you can make a profit from a Facebook group. The key is to understand your audience and know what type of services/products they would be interested in. You can charge businesses or companies that are looking to target that specific audience a flat fee and post their products/services on their behalf. You can add affiliate links for products or services that are relevant to your audience and earn commissions on the sales/leads generated from those links. You can sell advertising on a CPC basis. Etc...EH
-
What is the difference between #topics and precise interests when choosing audience on Facebook ads?
Topic targeting is a broad way of targeting people who've expressed interest in that topic or "related topic". It's a good option if you want to create awareness, do branding or generate likes. But when your end goal is sales/leads - it's good to go for precise interests as that's like exact match - and it ensures that you're reaching only those people which you're actually targeting - not related ones.KS
-
Anyone know if facebook's ad manager allows you to create new accounts with clients credit card or can you only have one account with one card?
I have more than 7 years of experience in digital marketing, managed over $50,000 in ad spend on various social media networks and currently managing over 30 Social media assets for various clients. You can add as many Funding sources to your Facebook Ad account as you want but all campaigns in your Ad account would be charged to the Primary funding source failing which the secondary and so on. The best practice when you have multiple clients is to ask your clients to setup their own Facebook Ad accounts, add their own credit cards to their own accounts and then give General user access to you to enable you to manage their account and create ads on their behalf. Facebook is all set to launch the Facebook Business Manager which according to Facebook themselves would be a way to help businesses and agencies manage their Facebook Pages, ad accounts and payment methods in one place. You can find out more about the Facebook Business Manager here: https://www.facebook.com/help/businessmanager If you have any further questions, I'd be happy to answer them for you here: https://clarity.fm/gs.gill/expertise/use-facebook-ads-to-meet-your-business-goalsGG
-
What is the best advertising platform for generating revenue for a skincare startup (1 product offer)?
Hi There are Facebook advertising techniques that would allow you to target competitors followers, related beauty or skincare pages followers then target them with your advert going to a landing page with a buy now unmissable offer to capitalise on your conversions. Because most people do not buy first time, I would then re-target them with the offer on their Facebook newsfeed so they do not forget you, adding to your conversion. Facebook is by far the cheapest for adverts Google would be crazy prices for this type of product. You could also look at placing with affiliates and let them do all of the marketing work and your cost would be fixed, but there is a lot of competition for affiliates in this sector so maybe difficult. If done right on Facebook with a laser targeted campaign with landing page you should be looking at $0.25 to $0.30 per 1,000 views with a decent conversion making the cost per conversion very low. When you target people you know would be interested in your product it is always best to do a CPM campaign rather than a CPC as this is a waste of money, if launching this product there is no market price other than competitors products so you can show it as a high price then do a landing page with a launch offer only available for a limited time with a count down clock, even offer referral discounts if they share on Facebook. Hope this helpsMM
-
Best sales funnel to scale $47 fitness infoproduct?
Scaling with paid/cold traffic is a very different kind of beast. Depending on your paid traffic source their motivations and behavior is different than that of a house list or affiliate / JV traffic. Usually paid (cold) traffic is more difficult to convert with a $47 initial offer. I've had success warming up this type of traffic, with clients of mine, before asking for that level of sale. There are some exceptions to the rule depending on how rabid your market is to buy, but the fitness niche is usually more skeptical. You can warm them up by starting with an email opt in to a lead magnet then present them with your $47 sales offer, theres a side benefit to this as well. The other way to warm them up is to start with a survey leading them into a customized VSL to your $47 product. There's also some major benefits here if you segment your traffic right. As far as after the initial sale in regards to the backend funnel itself my typical flow looks like this: Sales page > Up Sell #1 > Down Sell #1 > Up Sell #2 > Thank you page. However some of my clients have much more than 2 up sells in place in some funnels. The trick is that your up sells should flow logically to each other. Meaning make your first up sell a product that gets your target market to their desired solution faster and easier with the up sell. For your down sell, you can keep the same product / offer but lower the price or offer a payment plan. Hope this helps, let me know if you have any questions.BH
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.