My business wants to do a small scale Facebook Advertising campaign to US consumers to see what kinda of response we get - should we manage ourselves or pay someone to manage for us? If we do it with a third party, any platform you guys recommend?
Good Questions - If you have no idea what to do to start with FB ads, i would suggest getting on the phone with someone who knows the layout of the system, and how to access all the specifics of FB's targeting system.
You could spend a lot of money really quickly if you don't know what you're doing. And little friendly guidance can go a lot way - and then if you decide it's not for you to keep trying it, finding a FB ad Manager would be the next best step!
Hope this helps!