I am about to launch into a new skincare label. I am a little wary about the best potential advertising platforms for this offer, as its a very competitive market. Adwords has been taken by most of the major brands and therefore the CPC would be extremely high in this market. After crunching some metrics, I would need to keep my CPC on Facebook or Adwords at $0.60 or lower to make a profit on the front-end, converting at 2%. Looking for an advice.
Hi
There are Facebook advertising techniques that would allow you to target competitors followers, related beauty or skincare pages followers then target them with your advert going to a landing page with a buy now unmissable offer to capitalise on your conversions. Because most people do not buy first time, I would then re-target them with the offer on their Facebook newsfeed so they do not forget you, adding to your conversion. Facebook is by far the cheapest for adverts Google would be crazy prices for this type of product. You could also look at placing with affiliates and let them do all of the marketing work and your cost would be fixed, but there is a lot of competition for affiliates in this sector so maybe difficult. If done right on Facebook with a laser targeted campaign with landing page you should be looking at $0.25 to $0.30 per 1,000 views with a decent conversion making the cost per conversion very low. When you target people you know would be interested in your product it is always best to do a CPM campaign rather than a CPC as this is a waste of money, if launching this product there is no market price other than competitors products so you can show it as a high price then do a landing page with a launch offer only available for a limited time with a count down clock, even offer referral discounts if they share on Facebook.
Hope this helps
I completely disagree with Facebook ads. Whens the last time you went on to Facebook to look for a product to buy? Youre going to be product pushing and not solving a problem. You may pay more with Google but it will be more qualified leads. Let me know if youd like to discuss more. Ive got extensive experience in both FB and Google ads.
Totally agree with Mark here.
- Target competitors / interests on FB
- Drive traffic to a landing page
- You can even create an offer and capture emails (enter to win YOUR PRODUCT)
- If you have lots of non-FB traffic, I would suggest website re-targeting on FB
hope this helps
ali
The answer here ultimately depends on what the product is - whether its something you need to generate awareness of or is something you can capture existing demand for...capturing existing demand works if your product is the solution for a problem.
If you need to generate awareness....then FB ads and Google Display Network are the way to go, more on display network here: http://www.thesearchengineshop.com/how-to-promote-your-business-using-google-display-network
If there's already active demand or your product is a problem/solution type of product Adwords can work well
Facebook, Google, twitter, etc. They all have their OWN USP. Therefore there is no black and white "this is better than the other." It's about what you have and who wants it... and where they are/how you position it.
So specifically:
From my own data, Facebook isn't totally ineffective and it is not a "waste" of money nor are the people unqualified, if you are strategic in your approach. A super targeted campaign is likely going to determine your end result.
However, it is not dependent upon interests or "fan page likes" alone.
I highly recommend creating custom audiences of people who you know are most certainly in your target demographic and put some creativity into creating the group.
If you do this, use the optimized CPM option in the Power Editor to an audience of around 3K-5K.
Just as a testing example: Taking this approach, I paid $3.81 for 3 front end sales, 11 leads, and 7 phone numbers. My clicks were up over 270. I would have paid much more had I bid on clicks to a broader audience.
PPV is also another good option for pushing a skin care product to a specific target demographic that is already visiting other high traffic sites relevant to your offer.
Just an extra 2 cents :)
Youtube leads cost me a fraction of what Facebook leads cost with a great campaign. You are lucky to get quality FB leads for $2--$2.50.
Pinterest and Twitter are geared more toward the age range and income level that most skin care products are relevant to.
Forgive me for the scattered insights, I'm working on cup of Coffee number 1 this morning. :) Have a great day
You may not be there yet, but at some point I'd suggest getting samples of your product into a subscription box such as Birchbox.com. (There are many; Birchbox is just the one I'm most familiar with.) Members earn points for doing short surveys for each product they sample, so it's a way of getting some extra market research too. Birchbox uses many engagement points to encourage subscribers to purchase the product through their online store: Birchbox.com monthly box preview videos, how to videos, articles in their online zine and blog, and in multiple emails sent to subscribers with offers that encourage them to buy throughout the month the product is in the box. That can be a great way to get new customers who are loyal to your brand. It's definitely a "go big or go home" option, but if Birchbox doesn't happen to accept your product, you'll learn a lot about what you need to do to make your product more competitive. I'm happy to discuss more ideas if you'd like, and I can recommend some beauty bloggers to contact as well.
Hi. You can start a separate page with skin care tips and same time promote your products and their benefits. Then you can start your Facebook campaign by buying a small package and an increasing number of likes and shares. The page should be updated with new ideas and tips regularly to keep it happening.
To advertise your skincare product, there cannot be a best platform or worst platform, it all depends on how you advertise your product. Advertising is the activity by which visual or oral messages are addressed to the public. Its purpose is to inform or influence them to increase the sales of the advertiser. It is done with a view to sell the goods or services offered by the advertiser. The success of advertising greatly depends upon effective advertising programme. Personal selling and other forms of promotion are supported by advertisement. It is the main objective. The long-term objectives of advertising are concerned with the achievement of the company’s over-all objectives. Some of these are as follows:
1. To do the entire selling job.
2. To introduce a new product.
3. To build brand preference.
4. To remind users to buy the product.
5. To meet competitors’ advertising.
6. To increase sales in off-season.
7. To introduce price deal.
8. To describe the assistance offered by the company.
9. To increase market share.
10. To convince people about the changes in prices.
11. To educate the buyers.
12. To announce the location of distributors, retailers etc.
13. To invite enquiries.
14. To make special offers.
It is incredibly important that you understand the functions of Advertising fully well:
1. Increasing the number of customers:
I. By increasing the customers and widening the market.
II. By developing brand loyalty.
III. By focusing the qualities of the product in a better way than other similar products.
2. Increasing the consumption rate among the present customers:
I. By explaining the multiple use of the product.
II. By reminding the customers about the product.
III. By educating the public about the product, its uses, advantages etc
Keeping all these factors in mind let us look at the advertising platform one-by-one:
1. Redirect.com: Redirect.com is at the top of the list for a good reason. Allowing customers to both buy and sell traffic via a real-time bid system, the popularity of Redirect is surging big time. One can buy displays, email addresses, domains, pops, and RON traffic, among others.
Their intuitive geo-targeting system monetizes all of the clients’ international traffic and ensures that they benefit from a great RPM. Redirect.com provides a single redirect link that needs to be entered into the system as a broad-based geo-redirect link. For instance, if you avail an offer that currently accommodates only US traffic, then the traffic from other countries will be redirected to the link which geo-targets the foregone traffic to a page that allows you to monetize international traffic efficiently.
2. Outbrain: Established in 2006, Outbrain remains one of the best native ad networks regarding the quality and visibility of advertising. The quality of ads is monitored carefully using intelligent filters that incorporate the content from many product-oriented ads. Outbrain has teamed with many leading niches, publishers, and markets to promote native ads. It presently is available for only top publishers, such as Sky News, which boasts of over 10 million-page views per month, to maintain their high standards.
3. Nativo: It is hard to beat Nativo in the realm of pure native advertising in that it exemplifies branded content within the language of publishing streams. Just five years old, the Nativo network is integrated on the publisher’s side and offers a plethora of screens and devices. All ads are made to match the individualistic feel of each publication, and the effort is to simplify the entire process. It relishes in the support of a range of reputed publishers, which reflects in its commitment towards quality.
4. Gravity: The Gravity network is another renowned platform that enjoys the patronage of AOL, featuring some of the best publishers in the market. As a publisher, you need to have at least 1 million-page views to join its ad network. To prevent users from getting overwhelmed with all kinds of information, Gravity sorts out relevant content that keeps them engaged.
5. Triplelift: Triplelift was founded in 2013, which renders them new and fresh. They are a thriving ad network that exemplifies the transition of displays and are catching the attention of major publishers. Their platform radiates convenience and transparency, which encourages publishers to gain insights into the subtleties of this native ad network and its performance.
6. NativeAds: NativeAds is one of the more talked about native ad networks which can be operated in conjunction with other platforms such as AdSense. The approval process for NativeAds is moderated, and a request is typically addressed within a span of 12 hours. It is an excellent choice for modern publishers despite their slightly lower per-click rate. The interesting thing about Native ads is their ability to leverage other native ad networks, which expands the reach of your campaign.
7. Taboola: Hailed as the biggest content discovery platform globally, Taboola serves more than 1 billion unique visitors per month on some of the most innovative and engaging publishing websites, such as USA Today, Tribune, NBC, Fox Sports, etc., in addition to smaller niche blogs. Taboola enables advertisers and publishers to monetize their content effectively. It makes an excellent choice for Asian traffic, as well, accounting for .01 -.03 cents per click opposed to .10 cents for US traffic. On this native ad network, the CPC rates are close to an attractive .02 - .04 cents. It allows publishers to access reports by logging in and creating individualized campaigns.
8. Adsnative: Situated in San Francisco with offices in India, as well, Adsnative is strategically placed in the realm of tech and publishing. Adsnative has gone big on startups and has been successful in displaying a support base for their prospering business. Founded in 2013, Adsnative has come a long way and is still going strong.
These eight successful native ad networks offer exciting revenue streams to publishers who are not opposed to experimenting with something new. Furthermore, they give you a glimpse into future trends such as native ad networks, chatbots and influencer marketing in the years to come.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
