I helped LIV Watches to promote their newest Swiss Automatic watch on Kickstarter.
During the pre-launch campaign I administrated their Facebook ad campaigns, and attracted more than 5,000 people from around the world to sign up for the updates.
I then consulted LIV Watches on their email autoresponder campaigns that helped us build a very strong relationship with the fans in a matter of days, resulting in more than 300 replies from the subscribers to one of our emails.
The overall result of the launch: we hit the initial $40,000 goal in just 34 minutes and went to raise almost $200,000 in the first 24 hours.
After that, I continued with administrating their Facebook advertising and remarketing campaigns when the campaign was live. Facebook advertising was the most successful channel to bring sales by far.
Genesis X1-A became the most funded timepiece project in crowdfunding history, raising $1,119,029 in total.
