Loading...
Answers
MenuI've come into possession of a dormant social brand and large email database, how can I monetize it?
I've come into possession of a 3-YR dormant social brand, domain and email database of 120K members in Aust, 20-35 in age.
Answers
Kind of depends on who those 120,000 people are, doesn't it?
Ask yourself what they have in common. And ask yourself what it is they want ... or would want if they knew about it.
Then figure out what you can give them that (1) closely matches what they want and (2) can pay you for your time.
Don't look at this as a short-term sales pitch, a single email blast leading to 1 transaction. Rather, look on it as your chance to build up to 120,000 ongoing relationships with new people.
Before you try selling them anything, introduce yourself. Pretend that you're talking to an individual. Present yourself as a brand and as a person. Explain the ownership change. Explain your tentative plans and what you hope to offer them. Ask for feedback. And listen to it. Those who engage are your audience – not the full 120,000, who have mostly moved on by this point, I imagine.
Get to know them before trying to sell them anything.
Since you have a large user base, build cohorts of people (let's say groups of 5k people), and send them a fake personal email related to the brand to:
- do they remember the brand?
- why did they sign up in the first place?
Doing this, you'll be able to better understand their interest.
The idea to split the user base is for you to test several approaches. You'll have to use some analytics tool to track these people (email open, engagement etc...).
We can discuss this further if needed.
Roughly:
Reach out to them saying "it's been a while" and you're just touching base.
Then try to find out what their frustrations are, what they've tried to solve it, why it didn't work, what they would do to get the problem solved, and what one big question they'd want to get answered.
Then build a product around that need and do an internal launch preceded by 3 vids that already give them great value and part of the solutions.
Build an opt-in page and drive the people from the list there.
Host a free webinar.
Then open cart.
then sell your product.
the day before your cart closes, email people from your dorment list, remind them the cart is closing and they can still get the product.
repeat around 3 and 1 hr before closing cart.
Close cart
Related Questions
-
I'm about to publicise my weight loss journey through blogging & vlogging. How do I monetize the content?
I've actually done this, signup to monetize your youtube videos, signup for Google Adsense, become a member of the Amazon Affiliate program and find products to push. Find affiliate programs for gyms (yes they exist). I went as far as to create a weekly podcast to talk about my struggles, answer questions from my user base (first month I faked the questions but the end result was achieved) Its a great way to build engagement and thats where most of your efforts needs to go towards. The more personal, or connected they feel to you the higher the reward. Those are just as few things I started out with, I'd be happy to go over how I created my vlog and sold it with you anytime.WH
-
Have there been any buyer-centric, bounty-based services that worked?
Taskrabbit and oDesk. Though over time the most common requests are usually standardized into products to reduce complexity for the buyer. For most buyers the open ended nature of a bounty system is intimidating.VP
-
Is a subscription based model a viable monetization strategy for a mobile medical app? Is the app industry shifting towards this?
Freemium revenue for mobile apps was up 211 percent last year (2013), according to a report from mobile analytics company App Annie and IDC. 83 percent of the top thousand apps on each of the iOS app store and Google Play — monetize via freemium, an even bigger proportion of revenue generated by those top 2,000 apps arrives via freemium: 92 percent. Naturally, the key to success as an app developer who uses the freemium model is getting as large a percentage of your free users buying something as possible. That’s a significant challenge. You have to do what makes the most sense for your app and the users on it. You must create value for the user and make it compelling for them to spend money on whatever you plan on offering. In terms of viable it is tough to say because I don't know what your medical app does. 1. Look at the data from your app 2. Talk to your users about what they want 3. Look at what your competition is doing or others in a similar verticalTP
-
How would you monetize a weekly email newsletter for physicians?
Well, ask yourself who would want to get in front of physicians? I know a doctor who likes to go to Las Vegas for continuing education classes. There is a company there who offers this training. I bet they'd love to either sponsor this kind of publication or make you a sales affiliate. Really, the possibilities are endless. Once you've got the audience you can sell access. Hope this helps. DavidDC
-
How can I monetize my You Tube videos effectively outside of the website's own monetization?
Congrats on your steady growth on Twitter and YouTube - that's definitely a good sign that you're on the right track! Sponsorship, brand integration, product placement, reviews, and endorsements are all good ways to make more income with your YouTube videos. Sponsorship would be like a regular, ongoing company that is mentioned at the start and/or end as helping make the video/show possible, brand integration would be making a video based around the company's product or service, product placement would be using the company's product briefly in a video, a review would be sharing your thoughts on the company's product or service, and an endorsement could just be saying at some point that you found a company with a product or service that you like and think your audience would as well. Hope that helps and otherwise if you would like more information on any of those or ways to get companies involved, please feel free to request a call with me!JR
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.