Is a subscription based model a viable monetization strategy for a mobile medical app? Is the app industry shifting towards this?

Taskrabbit and oDesk. Though over time the most common requests are usually standardized into products to reduce complexity for the buyer. For most buyers the open ended nature of a bounty system is intimidating.

Re-visit your marketing strategy. Which is to say - re-visit your business model (which should very directly point you in the direction of your highest probability marketing strategy). And (get ready to not like me for saying this...) stop focusing on those numbers. The number of visitors per month and the number of downloads are only relevant as they directly relate to conversions and sales. And those things are only relevant as they directly relate to bottom line revenue and margins. It's easy to get caught up in "vanity numbers"... those numbers that "feel good" and provide you with a sense of validation. But until and unless they translate into bottom line income for the business they are just numbers that make you feel good (versus wisely chosen key metrics that indicate the health and viability of your business). If this was helpful to you please let me know how else I can be of assistance.

Your pricing model should hinge on the fact that the perceived value of services should outweigh the cost associated with it. You can consider looking at online marketplaces like Craiglist, Kijiji, Airbnb, etc to understand various types of business models. However, the approach shouldn't be based on what others are doing. Rather, you should understand your niche, values associated with the niche, and adopt appropriate pricing model. Invest your time in designing the business model for your startup, followed with reviewing it vis-a-vis other models. Need help with business model? Feel free to reach out.

How to monetize your blog? There are all sorts of ways, all of which entail their own challenges – paid advertorials, banner ads, contextual PPC ads, pre-packaged affiliate programs, negotiated sponsorships, etc. Now, listen; don't take this the wrong way, but not everyone will be smitten by the brand name "The UNXPSD". As things stand, I find it a bit unwieldy, since any time the site is mentioned in conversation – i.e. without a visual – it involves a cumbersome explanation about spelling. That does inhibit word of mouth growth, which ultimately holds you back. The creative misspelling may also be an obstacle for sponsors and customers. Some will like the style, but some will see it as "cutting corners". So I can't help wondering if this will lower your chances of attracting sponsorships and advertorials. Obviously this is no reflection on the quality of what you're doing, content-wise. But books ARE judged by their covers. I'm not necessarily suggesting that you ought to rebrand. But it might do you a world of good to obtain the naturally spelled domain name and forward it to your website. That way, there's no longer any concern if people don't "get" the weird spelling. It's not uncommon for startups to begin with deliberately misspelled brand names, since this enables them to find a cheap domain. Likewise, it's not uncommon for the more successful brands to circle back later and buy the "upgrade" version. If you eventually decide that this may be worth pursuing, I can help you save time, effort, and possibly money – either advising you on how to proceed or even negotiating a domain acquisition on your behalf. Domain names are what I do professionally. So your situation – with all its pros and cons – is a common situation for entrepreneurs to be in.

One thing I like about your question is the fact that you're ASKING it. Trying to quantify profit. Most people never even get that far. They treat profit--especially if it is that of their own business--as some ethereal thing they will "get later" if possible. "To manage we must measure" is a business maxim and a fundamental one for me. If we don't build Profit into our revenue equation, we're unlikely to get any. And so asking this question and building profit right into your revenue target is a powerful idea nearly all small business owners totally miss. As for an answer...that amount is really up to you. What do you need to survive? There are so many variables we don't know about: what kind of business, what scale, what paths to market are you using, etc. etc. that affect costs, together with the price tolerance of your marketplace, that it's not possible to give an "average" answer. When I train business owners on how to set their operation up for success, I recommend 20-30% of revenue be built in as a monthly amount for profit. However, this is usually for consultants, and may not be possible for other business models. Sometimes 5% profit is what's achievable, say for a commodity provider, and if they make money with that, OK. Have you done any studies of comparative firms in your niche?