Founder of TeamMood and LeanStartup advisor in an accelerator. Doing side projects as a hobby, in order to learn new things every day. Also a software developer.
Let's talk about how to add Mixpanel in your digital product in order to get insight on what's going on, and also to better know your customers to increase your retention rate.
You want to start a business, and you think that you have THE BIG idea. You already discussed it with family and friends, they love it. But they are totally biased. Let's talk together in order to challenge your idea, and to simplify it in order to start validating quickly using simple hacks. The idea is your own, I'll not share it to anyone.
You want to start a business, the very first thing to do is to validate the problem you are trying to solve. The better way to do that is identifying people with problem, and then talking with them to validate if the problem is worth solving. Let's talk about the problem interview, its important parts, and check together on your context what important to do during this interview.
Get to know them before trying to sell them anything. Since you have a large user base, build cohorts of people (let's say groups of 5k people), and send them a fake personal email related to the brand to: - do they remember the brand? - why did they sign up in the first place? Doing this, you'll be able to better understand their interest.
The idea to split the user base is for you to test several approaches. You'll have to use some analytics tool to track these people (email open, engagement etc...).
We can discuss this further if needed.
I'm running several side projects of my own, and I had hard times to maintain some of them because their domain did not interest me anymore.
Depending on the project and the engagement that you have with your customers, you have several strategies. Either you go in "maintenance mode" with the current customers and welcome new ones without actively doing marketing, or maybe you can sell the business to a competitor or someone interest (there are markeplaces for that), or maybe you can also shutdown the whole thing.
I'd be happy to share my experience with you :-)
