How can I monetize my You Tube videos effectively outside of the website's own monetization?

Congrats on your steady growth on Twitter and YouTube - that's definitely a good sign that you're on the right track!

Sponsorship, brand integration, product placement, reviews, and endorsements are all good ways to make more income with your YouTube videos. Sponsorship would be like a regular, ongoing company that is mentioned at the start and/or end as helping make the video/show possible, brand integration would be making a video based around the company's product or service, product placement would be using the company's product briefly in a video, a review would be sharing your thoughts on the company's product or service, and an endorsement could just be saying at some point that you found a company with a product or service that you like and think your audience would as well.

Hope that helps and otherwise if you would like more information on any of those or ways to get companies involved, please feel free to request a call with me!

I've been able to consistently turn my YouTube views into paying customer and clients using YouTube ads. This strategy works great if you're looking to generate leads for a service or sell a product online.

Here's a video where I explain the process - https://www.youtube.com/watch?v=1fHO6yEX_A8

You can also download our blueprint here - http://videopower.org/blueprint/

I have a huge bias for YouTube ads because that's been my number channel for both client and customer acquisition. But it works.

Here are a few tips:

#1: Sponsors for Video Series as a Social Media Influencer.

This is hot with advertising and PR agencies and they have budgets of $1K to $50K depending on the quality of the content and audience that you have. Takes time and effort but will give you great clients if you do it right. Plan the content (Back to School season, etc), make a proposal based on your numbers (budget and social media following) and then just go ahead and create a target list of the agencies in town and set up meetings. Happy pitching! Go for it!

#2: Distribute your content with a short note to the press (or press release) to the media to be used as b-roll.

I'm sure you have media contacts but if you don't, either build or buy a list. Clients pay money to promote their events or themselves. Create content for your channel and then distribute it using direct mail services like MailChimp to the media. This works like a wire service distribution. You can charge from $25 to $250 for this service and additional $50-$200 if you get a hit from a media outlet to manage that coverage/interview.

#3: Small news is BIG news. Create a tab on your website for local/neighborhood news and cover small corporate events, politician birthdays etc and make them look like celebrities by interviewing them and taking their pictures. Make a simple event look like important news in the way you cover it and they will pay you from $250 to $500 just to be their videographer/photographer and media relations guy. If you add your own step and repeat with your logo and take pictures of everyone at the event and video recap you can even charge up to $2k because you'll be managing the HOT area. Everyone likes to feel like a celebrity :)

I've monetized my own YouTube channel by offering online courses.

With a very small channel I've seen some quick revenues.

My stats:
- 12 videos
- 150,000 views approx.
- 2100 subscribers

Revenue:
- on YouTube = $0
- from online courses sold through YouTube - $10k+ per month

If you're interested I put together a series of blog posts about how to do this here:
http://blog.thinkific.com/?s=youtube

I've seen plenty of others do this as well, even with channels or subjects you wouldn't think would lend themselves to "education". Look for things your audience would be interested in learning - for you there's some great options from - MMA training, to how to report on MMA. You could even partner with guys like this: http://mmauniversity.thinkific.com/

You could use Uscreen?
Otherwise use Vimeo using gateway pages via most reliable wordpress themes that are $100+ in value.