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Clarity

Robert-Jan van Veen

Amsterdam, The Netherlands

I have my master's degree in Science Education & Communication.
I have been designing educational content (workshops, classes, complete curricula accross) for science education and English (ESL/EFL).
For this I have been researching and implementing all kinds of (digital) innovations in education.
I am also an avid user of a multitude of digital apps for classroom application (PhET applets, digital/electronic learning environments, socrativ, etc. )

$1.00/min

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Educational Content Design

15 years in educational content design.
From workshops to complete curricula.
Subjects ranging from analyzing and setting up tests to quantum physics, from English grammar to crossfit classes.

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Robert-Jan van Veen answered

What is a sufficient number of people to do A/B testing with? 10, 20, 100, 1000? Why? Should this be a closed group initially or not?

Statistically speaking, a pool of 30 respondents is enough to start seeing a trend. 100 is about the maximum. Beyond that it's just more of the same pattern and it might even start getting confusing, because the differences will start to level out.

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A/B Testing

Market Research

Robert-Jan van Veen answered

I've come into possession of a dormant social brand and large email database, how can I monetize it?

Roughly:
Reach out to them saying "it's been a while" and you're just touching base.
Then try to find out what their frustrations are, what they've tried to solve it, why it didn't work, what they would do to get the problem solved, and what one big question they'd want to get answered.
Then build a product around that need and do an internal launch preceded by 3 vids that already give them great value and part of the solutions.
Build an opt-in page and drive the people from the list there.
Host a free webinar.
Then open cart.
then sell your product.
the day before your cart closes, email people from your dorment list, remind them the cart is closing and they can still get the product.
repeat around 3 and 1 hr before closing cart.
Close cart

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Database Marketing

Monetization

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Member since October 2015