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MenuCan Marketing Automation (Customeri.io) Replace Traditional Email Marketing Platforms (GetResponse)?
Answers
I have.
You will experience a much better return on investment, and your customers will have a much better experience when you take advantage of audience segmenting -- which Customer.io and the likes offer.
To be far, you can achieve this same result with tools like Aweber, but they are not as intuitive because, frankly, they were made long before the best practice of segmented and event-based email notifications were established and as matured as they are now.
Depending on your list size, a move can be a hassle. But, if you have a plan on how to monetize that list, and deliver incredible value to your subscribers, I would encourage you to move to platform that can slice and dice your list how you need.
Any other questions, feel free to drop a note or schedule a call.
-Shaun
A fine question. The two answers below address this nicely. I'm one of the founders of Vero. If you have any questions please get in touch, I'd be happy to answer.
I'd say that if you want to do the event-based automation then a tool like Vero is a good fit over the others as the ways you can push data into Vero (our Javascript API, etc.) are designed pretty much exclusively for this purpose :).
You can still achieve segmentation with AWeber/getresponse. Just make sure to look for automation rules in the dashboard.
You can either move them into a new list by sending a new landing page with an offer, by click with getresponse, or into a buyers list if it's integrated with stripe/Paypal.
You have the right idea in opting to navigate towards a platform that is event-based rather than sequence-based.
Email marketing has become an effective channel for reaching new customers because of the fact that the right messages are being delivered at the right times.
The key though is to make sure the integration triggers emails on the right events. The right events are not necessarily obvious ones such as purchases.
I can help you to define your content strategy for email marketing further with a call.
Email marketing software is designed to send “batch and blast” emails with some segmentation, drip campaign, automation, and analysis capabilities. The growing overlap between email marketing and marketing automation software solutions can make your research process more complicated. Email marketing software solutions allow marketers to send automated emails at scale and track customer email activity. Many popular email marketing vendors also offer all-in-one marketing automation solutions.
Marketing automation software offers the same features as email marketing products, plus cross-channel marketing automation. Marketers have a more complete view of customers — across SMS, social media, web page activity, and other channels. Marketing automation solutions are designed for marketing teams that need more than a pure-play email marketing tool. It is used in our organization for email campaigns, campaign tracking, landing pages, funnels, project management, social media posting, marketing automation, leads capturing, and much more along those lines. This software is amazing for us and our clients helping them distinguish their consumers and how to capture more of them.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Related Questions
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How do you approach an influencer, a "guru" or a podcaster /blogger in your niche offering a commission without being too direct?
Do the opposite. Think about it from their point of view. They get requests like these all the time and most of the time the request comes from random people they don't know. That would be kind of annoying right? You get an email from someone you don't know but they want you to do something for them? You'd delete that email too. Best way to get their attention...get a referral from someone they know and trust. Get someone else they know and trust to introduce you (this is the whole reason I built my business www.reverralriver.com). Referrals work the best. Second best way...develop a relationship with them before asking for anything. Don't email and ask for something right away. You wouldn't ask someone to marry you on a first date would you? Develop the relationship slowly. Give them value before ever asking for anything in return. Over just a few short weeks you could easily establish a relationship to the point where you could actually mention an "ask" which should be very open-ended and create absolutely zero work/friction for the person you are asking. One of my favorite techniques to warm-up a relationship...just email and tell them you appreciated (insert an article they wrote or service they provide, whatever, just stroke their ego). Tell them you're a fan and often point people their way. Then go way above and beyond and find their physical mailing address (it's not that hard to do) and send them a small gift or hand-written postcard in the mail just to say thanks. Then email them once you know they got it and just say thanks again. Then start emailing them various articles or things they might think are valuable, I'd say no more than once every 4 days. Connect on LinkedIN and message them funny pictures or GIF's. Show them you're human. Make them laugh and smile and just say "Hey I appreciate all you've done so just wanted to return the favor and make you smile (insert funny GIF here)". Then, once they know who you are, don't ask them directly to partner...ask them if they know anyone who would be interested in partnering. Below is a template I've used with great success...and the beauty is that they will often ask for more info and get interested themselves, but usually only if you have offered them some sort of value to stand out amongst the crowd. --- Hey (prospect first name), Hope you laughed at the last GIF I sent. I was just wondering if you knew anyone that would be interested in a partnership/affiliate opportunity… Real quick summary… I’m building a SaaS that automates the process of asking for referrals…it uses artificial intelligence to find potential leads in your existing customers network and makes it super simple for your customers to make the referral (one click of a button). If you know anyone that has an audience of people that would benefit from something like this I'd be grateful for an intro. I won't let you down I promise if you can make an intro. I’ll draft up all the marketing material and do all of the work, so all they would have to do is say “ok”, hit copy, paste, and send and I’d be happy to pay them 25% commission for life (or if there is another payment structure in mind I’m happy to talk about it) So what do you think? Can you help me out? Thanks, Parker ---- If you found this useful please upvote. Book a call with me if you want to know more or if I can help further.PW
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What platform would you recommend for White labeling email automation / self hosted email marketing?
Pardot is the easiest to learn and then execute. Will take your team the least amount of time to provide managed email marketing & automation services to your client. Naturally you'll want to bill fixed rates.CC
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What is the industry average conversion rate for cold emailing?
Cold emailing is just as bad for you and the recipient. Even if you have the perfect list, the attempt to sell in a cold email is rarely going to be effective. You're better off curating the list to the top prospects, find a mutual connection on LinkedIn or even just cold-invite them on LinkedIn,. Worst case scenario, send a 'permission pass' email where you simply gauge interest and let them know you won't be emailing them again if there's no interest. Keep it very short, non-commercial with just solid information/links to web, and an easy to reply yes/no answer.BI
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How has Uber grown so fast?
Obviously, they do the fundamentals well. Good brand. Good experience. Good word of mouth. Good PR. Etc. Etc. But after my interview with Ryan Graves, the head of Global Operations at Uber (https://www.growthhacker.tv/ryan-graves), it became clear that they are operationally advanced and this is a huge part of their success. I'll explain. Uber isn't just a single startup, it's essentially dozens of startups rolled into one because every time they enter a new city they have to establish themselves from essentially nothing (except whatever brand equity has reached the city ahead of them). This means finding/training drivers, marketing to consumers, and building out local staff to manage operations for that city. This is where Ryan Graves comes in. He has a protocol of everything that must be done, and in what order, and by who, to ensure the best chance of success in a new city. So how has Uber grown so fast? Essentially, they figured out how to grow in one locale and were relentless about refining their launch process to recreate that initial success over and over in new cities. No plan works for every city, and they've had to adapt in many situations, but it is still a driving factor for their success.BT
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I need good & simple WYSIWYG HTML Email editing program so non-program me staff can edit existing HTML emails template quickly and easily. For Mac.
Treyedit.com is simple and easyLM
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