You have the right idea in opting to navigate towards a platform that is event-based rather than sequence-based.

Email marketing has become an effective channel for reaching new customers because of the fact that the right messages are being delivered at the right times.

The key though is to make sure the integration triggers emails on the right events. The right events are not necessarily obvious ones such as purchases.

I can help you to define your content strategy for email marketing further with a call.