Email marketing software is designed to send “batch and blast” emails with some segmentation, drip campaign, automation, and analysis capabilities. The growing overlap between email marketing and marketing automation software solutions can make your research process more complicated. Email marketing software solutions allow marketers to send automated emails at scale and track customer email activity. Many popular email marketing vendors also offer all-in-one marketing automation solutions.
Marketing automation software offers the same features as email marketing products, plus cross-channel marketing automation. Marketers have a more complete view of customers — across SMS, social media, web page activity, and other channels. Marketing automation solutions are designed for marketing teams that need more than a pure-play email marketing tool. It is used in our organization for email campaigns, campaign tracking, landing pages, funnels, project management, social media posting, marketing automation, leads capturing, and much more along those lines. This software is amazing for us and our clients helping them distinguish their consumers and how to capture more of them.
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