Share Answer — Clarity

the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University

Categories

Browse Search

Loading...

Question

Hi,

I'm in the process of upgrading and integrating into a new email marketing platform. I'm looking to get the following out of my email marketing campaigns.

- drip (autoresponder) campaigns
- event based email campaigns
- targeted segmented email campaigns

I feel like email marketing platforms like GetResponse/Aweber with their batch and blast mentality are on the decline. This is why I'm thinking of integrating with a marketing automation platform like Customer.io/GetVero to get more targeted email campaigns sent to the right leads in my database.

Has anyone made the transition into using a service like Customer.io/GetVero to manage all you email marketing campaigns instead of a traditional email marketing platform like GetResponse/Aweber?

Thank you!

Email Marketing

Growth Strategies

Answer

Vineel Maharaj answered

You can still achieve segmentation with AWeber/getresponse. Just make sure to look for automation rules in the dashboard.

You can either move them into a new list by sending a new landing page with an offer, by click with getresponse, or into a buyers list if it's integrated with stripe/Paypal.