Question
Hi,
I'm in the process of upgrading and integrating into a new email marketing platform. I'm looking to get the following out of my email marketing campaigns.
- drip (autoresponder) campaigns
- event based email campaigns
- targeted segmented email campaigns
I feel like email marketing platforms like GetResponse/Aweber with their batch and blast mentality are on the decline. This is why I'm thinking of integrating with a marketing automation platform like Customer.io/GetVero to get more targeted email campaigns sent to the right leads in my database.
Has anyone made the transition into using a service like Customer.io/GetVero to manage all you email marketing campaigns instead of a traditional email marketing platform like GetResponse/Aweber?
Thank you!
Answer
You can still achieve segmentation with AWeber/getresponse. Just make sure to look for automation rules in the dashboard.
You can either move them into a new list by sending a new landing page with an offer, by click with getresponse, or into a buyers list if it's integrated with stripe/Paypal.
