Co-Founder of Vero, a data-driven email service provider. I help YOU send better email campaigns thanks to the hundreds of campaigns I see each month (good and bad!). Lover of B2B, focused on building *real* revenues.
Tons of experience optimizing our own automated B2B campaigns and working with B2C businesses to do the same to hundreds of thousands/millions of users.
Get more out of your current list using segmentation. You don't need to send *more* email to make *more* money!
I run a successful blog (blog.getvero.com) and have grown it from the ground up. Huge amount to say about the power and process of B2B inbound/content marketing.
A fine question. The two answers below address this nicely. I'm one of the founders of Vero. If you have any questions please get in touch, I'd be happy to answer.
Chris is my go-to when it comes to email marketing. He has written several pieces for the Unbounce blog, all of which are outstanding in terms of quality, depth and subject matter expertise. He is not only extremely knowledgeable, but is also a pleasure to work with.
Reaching the holy grail of targeted email isn't easy. But, Vero are bringing this ability to the masses. Using Big Data together with Email is usually reserved for big budgets - not anymore. Automation is key and Vero does it all. Chris is also a lovely guy and it was a pleasure to work with him on such a great product.