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MenuCan Marketing Automation (Customeri.io) Replace Traditional Email Marketing Platforms (GetResponse)?
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I have.
You will experience a much better return on investment, and your customers will have a much better experience when you take advantage of audience segmenting -- which Customer.io and the likes offer.
To be far, you can achieve this same result with tools like Aweber, but they are not as intuitive because, frankly, they were made long before the best practice of segmented and event-based email notifications were established and as matured as they are now.
Depending on your list size, a move can be a hassle. But, if you have a plan on how to monetize that list, and deliver incredible value to your subscribers, I would encourage you to move to platform that can slice and dice your list how you need.
Any other questions, feel free to drop a note or schedule a call.
-Shaun
A fine question. The two answers below address this nicely. I'm one of the founders of Vero. If you have any questions please get in touch, I'd be happy to answer.
I'd say that if you want to do the event-based automation then a tool like Vero is a good fit over the others as the ways you can push data into Vero (our Javascript API, etc.) are designed pretty much exclusively for this purpose :).
You can still achieve segmentation with AWeber/getresponse. Just make sure to look for automation rules in the dashboard.
You can either move them into a new list by sending a new landing page with an offer, by click with getresponse, or into a buyers list if it's integrated with stripe/Paypal.
You have the right idea in opting to navigate towards a platform that is event-based rather than sequence-based.
Email marketing has become an effective channel for reaching new customers because of the fact that the right messages are being delivered at the right times.
The key though is to make sure the integration triggers emails on the right events. The right events are not necessarily obvious ones such as purchases.
I can help you to define your content strategy for email marketing further with a call.
Email marketing software is designed to send “batch and blast” emails with some segmentation, drip campaign, automation, and analysis capabilities. The growing overlap between email marketing and marketing automation software solutions can make your research process more complicated. Email marketing software solutions allow marketers to send automated emails at scale and track customer email activity. Many popular email marketing vendors also offer all-in-one marketing automation solutions.
Marketing automation software offers the same features as email marketing products, plus cross-channel marketing automation. Marketers have a more complete view of customers — across SMS, social media, web page activity, and other channels. Marketing automation solutions are designed for marketing teams that need more than a pure-play email marketing tool. It is used in our organization for email campaigns, campaign tracking, landing pages, funnels, project management, social media posting, marketing automation, leads capturing, and much more along those lines. This software is amazing for us and our clients helping them distinguish their consumers and how to capture more of them.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
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Hi, how do I grow my (video) production company without 1) taking on too much overhead 2) burning people out 3) maintaining our strong culture?
There are three ways to grow any business: 1. Increase number of clients 2. Increase average sale amount 3. Increase frequency of sales If your company is already fully booked, I suggest that you start by simply raising your prices. You might lose some clients, but usually when a business raises prices, the clients they lose are the most troublesome ones. Refocus sales & marketing efforts on attracting higher-end clients or doing more work for your best existing clients. You can also typically boost your short-term bookings by pre-announcing the price hike and get some potential clients "off the fence" with an offer to sign now at the old rate. To avoid adding unnecessary overhead as the company grows, dedicate some time to building strong, repeatable systems and to automating processes where possible. The most important place to do this is in your sales systems, so that your revenues become predictable and you can scale them at-will by adjusting your sales & marketing expenditure. If your sales systems are already pretty solid and you want to boost your production capacity to keep up, again look to systematize and automate as much as possible. Break the whole production process down into steps: sale, concept, script, taping, editing, post-production, review, delivery, collecting payment, and so on. Write down each logical step, and then write down all of the physical actions that need to take place to get the desired result. Who can perform each of those actions? Is it something that could be partially or fully automated with software (e.g. project planning)? Something that you could outsource (e.g. video editing, bookkeeping)? Or is it something that is your "secret sauce" or otherwise requires specialized in-house talent (e.g. creative work, executive management)? By really getting down to exactly what roles must be performed by your employees, you can calculate how many employees you're going to need in a given role, for a given workload. 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