SaaS Consultant & Customer Success Evangelist. Founder at Authentic Curation. Moderator at Product Hunt & GrowthHackers.com. Previously: Growth at Inbound.org. INFJ.
We’ll find the best practices specific to your target audience for customer onboarding, retention and revenue generation that will scale with your fast-growing company.
I’ve helped dozens of companies develop systems to prevent churn and tweak onboarding and conversion processes to sow the seeds for retention.
Let’s discuss how you can optimize marketing spend with qualitative data that gives you insight into your target’s motivations at every sales cycle stage.
If your attempts at community-building have flopped, we need to talk. I can help you find your people and mobilize them into a force that supports your brand.
Without having all of the details concerning your app:
You shouldn't have any issues with launching the consumer-paid product, however if those same consumers will be the end-users for the product you're developing for enterprise clients, there could be some conflicts of interest.
If there aren't any conflicts, you'd still want to structure your business model to address these two markets separately.
Each buyer will have very unique pain points, decision processes, price tolerance, and support needs.
When active users have opted-in to receive e-mail communication, e-mail marketing is an extremely effective channel for customer retention.
It isn't as effective for user growth via purchased e-mail lists because recipients are not users yet and may not have opted-in - they haven't developed a relationship with your business, so when they receive e-mails, they aren't recognizing them as coming from a trusted source.
Every business should be utilizing e-mail marketing and marketing automation to communicate with their users / customers and improve retention.
Because you are still in the idea stage, the first thing you'll want to do is ensure that you have product/service-solution fit. You need to validate that your service solves a real problem and that there's a big enough market to develop a successful business around it.
I recommend conducting research on achieving product/service-market fit, and actually establishing it before focusing on marketing tactics.
Jim Gray (@grayj_)
Rachel Ergo (@rergo)
Morgan Brown (@morganb)
Lincoln Murphy (@lincolnmurphy)
Danielle Morrill (@DanielleMorrill)
Very helpful and informative!
Nicole Elizabeth is one of the brightest people I've ever hired to work with our company. She's detailed oriented, responds very quickly and is innovative in a field that is changing every day. She's done more for our company in the last 2 months than other company's have done in a year. I would highly recommend her to anyone that wants to take their website to the highest level of performance. She is versed in most every aspect of SEO, and overall e-commerce marketing.
Nikki was a phenomenal boss. Before she hired me at Inturact, I had very limited knowledge in the fields of SEO and SMO. Through her patience, tutelage, and years of experience I walked a way with a solid foundation and the confidence to continue my explorations and career in Los Angeles.
She knows her craft well, but isn't too proud to keep learning. She goes above and beyond for her clients and does everything in her power to get them the results the want - if not better!
She is a brave and empowering woman, and will always be a role model to me.
Nikki is a competent online marketing expert. She has a comprehensive understanding of SEO best practices and does the work necessary to stay current in this ever-changing field. I have hired her on several occasions for various projects and the work is always thorough, timely, and effective.
As a web content writer, I work with a lot of SEO companies, and Nikki is by far the most knowledgeable and most professional. In fact, I like her work so much that we've partnered on several projects since we first worked together for a common client. She is absolutely on top of the never-ending changes to SEO and always has the next great idea for how to improve website rankings. I've recommended her services to several clients.
Nikki is by far the most advanced and accountable SEO Engineer I have worked with. You simply can't go wrong with her working on your site and advancing your rankings and overall online presence. I look forward to working with her far into the future.
Besides having a keen understanding of how business works on the Internet, Nichole is witty and a pleasure to work with. She is multifaceted and succeeds at anything she puts her mind to. She will continue to accomplish great things in her career.
I highly recommend Nichole for Web publishing and Internet marketing work. She is highly skilled in SEO and Web design, and is a great person to work with.
Nichole is a highly motivated and capable SEO. Her academic background reflects her motivation and willingness to be a leader. As my manager, Nichole was always easy to approach and willing to cooperate to seek the best solution. She was easy to work under - her judgment, both professional and personal, is guided by a blend of intellect and practicality. More importantly, Nichole is a very sincere, humble person, making her a great team member (and friend). I expect that I will continue to witness her accomplish bigger and better things.
Nichole was a professional and considerate manager. While working in the trenches with our team, she understood the difficulties of tasks and distributed work evenly and with understanding of our individual strengths. She constantly put in more effort than was needed, and her work was an example to those under her.
Nichole was an outstanding program assistant. She had the ability to work with very demanding customers yet always managed to be helpful and pleasant with people who were a challenge. Her ability to work with lots of different customers was very important in her position and she always met or exceeded expectations with customers, co-workers and her supervisor.