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Expert
MenuEithiriel DeMeré (Nichole Elizabeth DeMeré) B2B SaaS Consultant, Go-to-Market, Community
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10
Calls |
15
Reviews |
Areas of Expertise
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ED$1.67/min per minute(6)Customer SuccessEithiriel DeMeré (Nichole Elizabeth DeMeré) • Oakland, CaliforniaCreated 9 years ago in Business / Getting StartedI’ve helped dozens of companies develop systems to prevent churn and tweak onboarding and conversion processes to sow the seeds for retention.Eithiriel DeMeré (Nichole Elizabeth DeMeré) Oakland, California(6)
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ED$1.67/min per minute(6)Customer DevelopmentEithiriel DeMeré (Nichole Elizabeth DeMeré) • Oakland, CaliforniaCreated 9 years ago in Business / Getting StartedLet’s discuss how you can optimize marketing spend with qualitative data that gives you insight into your target’s motivations at every sales cycle stage.Eithiriel DeMeré (Nichole Elizabeth DeMeré) Oakland, California(6)
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ED$1.67/min per minute(6)Growth MarketingEithiriel DeMeré (Nichole Elizabeth DeMeré) • Oakland, CaliforniaCreated 9 years ago in Sales & Marketing / Growth StrategyWe’ll find the best practices specific to your target audience for customer onboarding, retention and revenue generation that will scale with your fast-growing company.Eithiriel DeMeré (Nichole Elizabeth DeMeré) Oakland, California(6)
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ED$1.67/min per minute(6)Community ManagementEithiriel DeMeré (Nichole Elizabeth DeMeré) • Oakland, CaliforniaCreated 9 years ago in Skills & Management / OtherIf your attempts at community-building have flopped, we need to talk. I can help you find your people and mobilize them into a force that supports your brand.Eithiriel DeMeré (Nichole Elizabeth DeMeré) Oakland, California(6)
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ED$1.67/min per minute(6)Product LaunchesEithiriel DeMeré (Nichole Elizabeth DeMeré) • Oakland, CaliforniaCreated 3 years ago in Sales & Marketing / Growth StrategyWish you had someone to tell you if you’re planning your product launch right? Someone who’s done this before – a lot – and knows what it takes to bring SaaS products successfully to market? Well hello. I’ve helped hundreds of companies with their go-to-market strategies and, as part of that, product launches – you may have heard of a few of them: AdEspresso Appcues Conversion XL Forget The Funnel Hotjar Product Plan SEMrush Shopify Visme But outside of those hundreds of companies, I’ve seen far too many who didn’t have the basic ingredients in place for successful launches. And they didn’t even know they were missing them until their launches… never took off. I help startups preparing their launches who want to make sure they have everything they need to make it to the stratosphere in terms of strategy, marketing and messaging. I can review everything you have, including: Your strategy, to make sure it helps you truly connect with your potential customers and users, while positioning you to create lasting relationships with them Your tactics, objectives and action plans to make sure they’re consistent All of your messaging to make sure you’re telling your story in the way your customers need to hear it And this isn’t about being #1 on Product Hunt – this is to set you up for sustainable success with a real foundation in customer fit. Let's chat!Eithiriel DeMeré (Nichole Elizabeth DeMeré) Oakland, California(6)
- Reviews 15
- Answers 4
Nichole was very helpful in walking us through our launch strategy.
Source: Clarity Steven Birnhak Jul 28, 2020Amazing insights, Nichole really went above and beyond. Highly recommend to anyone involved in a startup.
Source: Clarity Kai Burnett Mar 1, 2020Great call.
Source: Clarity Kofi Frimpong Jul 26, 2019Excellent Call with Nichole. She came well prepared and had answers to all my questions. Will definitely be speaking with her again for advise. Many thanks
Source: Clarity Hammad Akbar Jun 26, 2019Very helpful and informative!
Source: Clarity Nicholas M Sonnenberg Apr 11, 2014Nicole Elizabeth is one of the brightest people I've ever hired to work with our company. She's detailed oriented, responds very quickly and is innovative in a field that is changing every day. She's done more for our company in the last 2 months than other company's have done in a year. I would highly recommend her to anyone that wants to take their website to the highest level of performance. She is versed in most every aspect of SEO, and overall e-commerce marketing.
Source: LinkedIn Melody Tabman Feb 1, 2014Nikki was a phenomenal boss. Before she hired me at Inturact, I had very limited knowledge in the fields of SEO and SMO. Through her patience, tutelage, and years of experience I walked a way with a solid foundation and the confidence to continue my explorations and career in Los Angeles.
She knows her craft well, but isn't too proud to keep learning. She goes above and beyond for her clients and does everything in her power to get them the results the want - if not better!
She is a brave and empowering woman, and will always be a role model to me.
Source: LinkedIn Yvonne Bell Feb 1, 2014Nikki is a competent online marketing expert. She has a comprehensive understanding of SEO best practices and does the work necessary to stay current in this ever-changing field. I have hired her on several occasions for various projects and the work is always thorough, timely, and effective.
Source: LinkedIn Steve Triplett Feb 1, 2014As a web content writer, I work with a lot of SEO companies, and Nikki is by far the most knowledgeable and most professional. In fact, I like her work so much that we've partnered on several projects since we first worked together for a common client. She is absolutely on top of the never-ending changes to SEO and always has the next great idea for how to improve website rankings. I've recommended her services to several clients.
Source: LinkedIn Lauren Van Mullem Feb 1, 2014Nikki is by far the most advanced and accountable SEO Engineer I have worked with. You simply can't go wrong with her working on your site and advancing your rankings and overall online presence. I look forward to working with her far into the future.
Source: LinkedIn Trevor Hatfield Feb 1, 2014Jim Gray (@grayj_)
Rachel Ergo (@rergo)
Morgan Brown (@morganb)
Lincoln Murphy (@lincolnmurphy)
Danielle Morrill (@DanielleMorrill)
Because you are still in the idea stage, the first thing you'll want to do is ensure that you have product/service-solution fit. You need to validate that your service solves a real problem and that there's a big enough market to develop a successful business around it.
I recommend conducting research on achieving product/service-market fit, and actually establishing it before focusing on marketing tactics.
When active users have opted-in to receive e-mail communication, e-mail marketing is an extremely effective channel for customer retention.
It isn't as effective for user growth via purchased e-mail lists because recipients are not users yet and may not have opted-in - they haven't developed a relationship with your business, so when they receive e-mails, they aren't recognizing them as coming from a trusted source.
Every business should be utilizing e-mail marketing and marketing automation to communicate with their users / customers and improve retention.
Without having all of the details concerning your app:
You shouldn't have any issues with launching the consumer-paid product, however if those same consumers will be the end-users for the product you're developing for enterprise clients, there could be some conflicts of interest.
If there aren't any conflicts, you'd still want to structure your business model to address these two markets separately.
Each buyer will have very unique pain points, decision processes, price tolerance, and support needs.
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