Pioneer in bringing Data Science to Digital. Founded SearchForce, acquired by Epsilon Data [NYSE ADS] which is owned by Publicis, the largest marketing companies in the world by revenue. Publicis acquired Epsilon, a data marketing firm for $4.4 billion.
Managed $1+ Billion in marketing spend across online and offline marketing (eg, direct mail) channels, on behalf of top brands & SMB's around the world and generated an ROI lift of 30%-50%. Build and lead a team to be the best performing marketing teams across Digital Channels (Amazon, Search Engine Marketing (SEM, Google Adwords), Social (Facebook), Display, Affiliates) and Search Engine Optimization (SEO) and built a solid Big Data/Analytics/Real Time Bidding platform.
★ Founded, made profitable & sold growth performance marketing platform SearchForce to Epsilon Data. Publicis acquired Epsilon for $4.4B.
★ Delivered growth for top B2B and B2C brands: B2B: Berkshire, Salesforce, Experian, B2C: LendUp, Progressive and Getaround (NYSE: GETR).
★ Accelerated growth for PlayKids educational app with 100M+ users, highest-grossing app in 25 countries, Apple/Google Awards.
★ Accelerated and scaled revenue growth for $200M+ in annual revenue for Bowers & Wilkins retail & Amazon.
Exits:
SearchForce (Acquired by Epsilon Data/Publicis Groupe NYSE: ADS), Bowers & Wilkins (Acquired by Sound United), Origami Logic (Acquired by Intuit)
Featured on: CNN, NBC, The Economist, Venture Beat
Expertise: Data-Driven PR, Brand Experience Management, Mobile Advertising, Paid Social (Facebook Ads) & SEM (Search Engine Marketing), SEO (Search Engine Optimization), Conversion Rate Optimization., CRM (Salesforce), B2C, Email Marketing, Brand & Awareness, Amazon Advertising, Remarketing, Display Advertising, Video Advertising & Retargeting, Cross-Channel, Google Adwords, Performance Marketing, A/B Testing, Customer Acquisition, bid strategy testing, landing page testing, creative testing and rotation, and audience testing, Incrementality testing, OKR's, KPIs, Attribution Modelling, Paid Search, Paid Social, Brand Marketing, MarTech, Enterprise SaaS, Account Based Marketing (ABM), CMO, Chief Marketing Officer, VP Marketing, VP Growth, Director of Marketing, Head of Performance Marketing, VP of Performance Marketing, Chief Digital Officer, B2C, B2B.
Platforms: Marketo, Salesforce, Google 360, Iterable, Optimizely, Marin Software, Kenshoo, Branch, Segment, Braze
