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Clarity

Nathan Porter

Denver, CO

Serial entrepreneur and successful founder of multiple web service companies including Arete Imagine Inc. and Ukuu Logic LLC. I've built a team of 10 seriously high octane individuals and faced the bumps along the way. I know what it takes to build from $0 to a multiple six figure business in your first year. It's not easy and it takes hard work but I'm confident you also can achieve success.

$4.17/min

4 Calls

7 Reviews

24 minutes
Avg. call

Marketing Sales Advertising Marketing Strategy Customer Service Retail Sales Process Account Management Customer Satisfaction Consultative Selling

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Software Business Startups

I've been through the ups and downs of starting a business a few times and have a proven track record of building a solid business from the ground up! I can save you the heartache so you can do the same.

Building a Sustainable Service Business

The challenge of any service based business is building it sustainably. I've helped small businesses go from the ups and downs of feast and famine to consistent recurring revenue by helping them adjust their service model.

Building a Highly Productive Distributed Workforce.

Team building is tough, managing a distributed team and sourcing the right talent is even tougher! Learn from my mistakes and successes about the mindset and tools to build a rock solid distributed workforce!

Answers 3
Reviews 7

Answers

Nathan Porter answered

Do I label my new platform Online marketplace, community or something else?

I'm not sure that it is a serious issue but I do think that Marketplace sounds a bit more transactional whereas what you are offering is a little more in depth, involved, and long term. I'm guessing you probably want to steer away of anything that would make them associate your network with something like Elance or Odesk. For those reasons I would probably lean toward either "Community" or "Network". So possibly a "Network of Providers" or a "Community of Providers". Additionally I think the focus of the branding would/should focus primarily toward the client rather than the provider.

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Positioning

Marketing

Nathan Porter answered

Branding vs marketing effort?

It sounds like you have a lot going on. I think you might find some better momentum if you chose one to focus on. In the mean time I'm sure you face the dilemna of supporting yourself while your app gains momentum.
I was recently in a similar situation with developing and selling a CRM software tool while also running a service company. For us, it was very helpful to keep distinctly separate brands for each company. It helped to provide a laser focus with our marketing messaging and didn't blur the lines between the two entities. Even though our service business provides consulting services that include the software product we're selling we don't want other service providers to be scared away from promoting the software brand thinking that we have an unfair advantage in access to client sales. Overall the more focused your brand messaging is the better you will be overall, even in terms of SEO and traffic. I think it is definitely worth it to lose a little momentum to refine the focus of your branding and marketing.

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Branding

Online Marketing

Nathan Porter answered

How do you come up with a clear action plan/ roadmap/ checklist to get you from idea to launching a business?

Having just launched a software product myself I realize that the work we did before starting the project was the most important work we did. Before you begin developing a software product you need to answer a few questions first:

1. What is the demand for your product?
2. Who are your competitors?
3. Who currently owns your audience?
4. What is your MVP Minimum Viable Product?
5. What is your MMP Minimum Marketable Product?
6. How will you monetize your platform?
7. Who are the influencers in your product audience?

I think there's a lot that goes into this besides creating a roadmap. I think your first focus needs to be to answer the above questions and then decide how you want to move forward. Then you can move into a roadmap, finding the skillset you need to develop your product, creating a marketing strategy for your product, creating effective demand and scarcity for your product launch, etc...

Hit me up if you need additional help. I'd be happy to chat with you about this.

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Start-ups

Entrepreneurship

Business planning

Reviews

I have always been impressed with Nate's attention to detail. He has great talent as a graphics designer, and has always excelled in public relations.

Kevin Martin Source: LinkedIn

Nathan excels in the areas of personal relationships and customer service. He will do whatever it takes to make the customer happy.

Tim Kreider Source: LinkedIn

Nathan is a solid professional with outstanding inter-personal skills and work ethic that would make him an asset to any enterprise.

Brad Lorimer Source: LinkedIn

Nate has been working for Commerce Bank since 4/16/2007. He has been under my supervision since 11-07. Nate has been an exemplary employee. He constantly goes above and beyond for his customers and is constantly exceeding their expectations. His enthusiam for the job and his coworkers consistently show though his daily duties. He is a leader and a team player. Nate is a true asset to the company and I am very glad to have had the opportunity to work with him.

Abeer Srouji Source: LinkedIn

Nathan is detail oriented, prompt, and easy to relate to. He boosted sales by more than double while working with our company and was loved by all of our clients. They knew he had their best interest at heart and wouldn't miss any details. He is a quiet, friendly, determined mover and shaker.

Titania Porter Source: LinkedIn

My impressions of Nathan as we collaborated together was as a professional in his field, he also maintained a caring spirit for each relationship he had. With an eye for marketing and his go-getter attitude, he is an excellent choice for his position.

Bradley Kimberlin Source: LinkedIn

I experienced Nathan's facilitation and organization skills and talent working with him on a conference project. Nathan brings together his IT knowledge, attention to detail, appreciation for aesthetics, and his professionalism to orchestrate a first class event. I have contracted him to facilitate company projects and events and he has proform above my expectations. I would highly recommend him to anyone looking for an events coordinator. He will deliver to your expectations.

Lyndon Risser Source: LinkedIn

Member since March 2015