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Expert
MenuMike Mason Product & Marketing, Founder.
Growth & Product roles at mobile and web companies for more than a decade. PM of The New York Times Crosswords, Founder, PM Wave (acq H&R Block), PM Shopify.
96
Calls |
48
Reviews |
Areas of Expertise
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MM$3.33/min per minute(55)Customer AcquisitionMike Mason • Ottawa, OntarioCreated 13 years ago in Sales & Marketing / Growth StrategyI work with startups to acquire customers profitably. Specializing in customer acquisition flow, funnel optimization, and conversion analysis.Mike Mason Ottawa, Ontario(55)
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MM$3.33/min per minute(55)Growth HackingMike Mason • Ottawa, OntarioCreated 13 years ago in Sales & Marketing / Growth StrategyI help startups identify scalable marketing strategies/opportunities. I help startups 1. evaluate and reimagine marketing spending 2. build virality into the product 3. explore new channels 4. push the traditional limits of marketing, and product-based marketing strategyMike Mason Ottawa, Ontario(55)
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MM$3.33/min per minute(55)iOSMike Mason • Ottawa, OntarioCreated 12 years ago in Technology / MobileProduct Development, marketing, and distribution for iOS and Android Apps.Mike Mason Ottawa, Ontario(55)
- Reviews 48
- Answers 4
Mike was awesome! He gave me some really practical advice and a few 'brain punch' moments. Would highly recommend a conversation with him! Thank you again!
Source: Clarity Lex Stanley Jun 10, 2020My call with Mike was perfect!! In a very short call he gave me the vision I was looking for that will be a key part of a billion dollar company in the next couple years. I encourage you to try Mike and you will not be disappointed I guarantee it!
Source: Clarity Bill Clark Jun 18, 2019Call went very well with Mike. He made key observations about our industry, business model and needs. And made a key suggestion on how we could lower friction with merchant's sign-up process. I would certainly use Mike again.
Source: Clarity Keith White May 14, 2018Mike is extremely professional, concise, and insightful. I am definitely looking forward to speaking with him again in the future.
Source: Clarity Charles Wong May 20, 2016Great chat with Mike. Very direct and to the point. No wasted time and lots of good advice.
Source: Clarity Chris Moag Jan 5, 2016Good stuff very helpful. Will call again.
Source: Clarity Kevin Laster Oct 20, 2015Mike is awesome! You can tell right away that he's been through the app launch process many times, and he has the answers for the toughest questions.
Source: Clarity William Upshaw Sep 7, 2015Related experts
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SBSeth BermanHead of Growth Marketing at Stripe • Austin, TXHead of Growth Marketing at Stripe. Previously led performance marketing at Adobe and customer acquisition and email for e-commerce, online publishing, on-demand services and life & health insurance.Marketing • Customer Acquisition • Growth • Email Marketing • Marketing Strategy • Customer Retention • Online Advertising • SaaS • Performance Marketing • Organizational Design •$5.83/min per minute(96)4.8 139 71
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JMJason MartinGrowth Marketing for startups • Minneapolis, MNGrowth @ Branch • Marketing @ Leadpages • Past Co-founder of various startupsBusiness Development • Growth Hacking • Entrepreneurship • Digital Marketing • Start-ups • Startups • Product Management • Business Modeling • Business Growth Strategies • Growth Strategies •$1.67/min per minuteNew Arrival— 9 3
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SPSamir PatelGrowth Master • San Francisco Bay AreaPioneer in bringing Data Science to Digital. Founded SearchForce, acquired by Epsilon Data [NYSE ADS] which is owned by Publicis, the largest marketing companies in the world by revenue. Publicis acquired Epsilon, a data marketing firm for $4.4 billion. Managed $1+ Billion in marketing spend across online and offline marketing (eg, direct mail) channels, on behalf of top brands & SMB's around the world and generated an ROI lift of 30%-50%. Build and lead a team to be the best performing marketing teams across Digital Channels (Amazon, Search Engine Marketing (SEM, Google Adwords), Social (Facebook), Display, Affiliates) and Search Engine Optimization (SEO) and built a solid Big Data/Analytics/Real Time Bidding platform. ★ Founded, made profitable & sold growth performance marketing platform SearchForce to Epsilon Data. Publicis acquired Epsilon for $4.4B. ★ Delivered growth for top B2B and B2C brands: B2B: Berkshire, Salesforce, Experian, B2C: LendUp, Progressive and Getaround (NYSE: GETR). ★ Accelerated growth for PlayKids educational app with 100M+ users, highest-grossing app in 25 countries, Apple/Google Awards. ★ Accelerated and scaled revenue growth for $200M+ in annual revenue for Bowers & Wilkins retail & Amazon. Exits: SearchForce (Acquired by Epsilon Data/Publicis Groupe NYSE: ADS), Bowers & Wilkins (Acquired by Sound United), Origami Logic (Acquired by Intuit) Featured on: CNN, NBC, The Economist, Venture Beat Expertise: Data-Driven PR, Brand Experience Management, Mobile Advertising, Paid Social (Facebook Ads) & SEM (Search Engine Marketing), SEO (Search Engine Optimization), Conversion Rate Optimization., CRM (Salesforce), B2C, Email Marketing, Brand & Awareness, Amazon Advertising, Remarketing, Display Advertising, Video Advertising & Retargeting, Cross-Channel, Google Adwords, Performance Marketing, A/B Testing, Customer Acquisition, bid strategy testing, landing page testing, creative testing and rotation, and audience testing, Incrementality testing, OKR's, KPIs, Attribution Modelling, Paid Search, Paid Social, Brand Marketing, MarTech, Enterprise SaaS, Account Based Marketing (ABM), CMO, Chief Marketing Officer, VP Marketing, VP Growth, Director of Marketing, Head of Performance Marketing, VP of Performance Marketing, Chief Digital Officer, B2C, B2B. Platforms: Marketo, Salesforce, Google 360, Iterable, Optimizely, Marin Software, Kenshoo, Branch, Segment, BrazeGrowth Hacking • Startups • Google AdWords • Digital Marketing Strategy • Retargeting • Growth Strategies •$4.17/min per minute(9)4.9 11 22
Related experts
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SBSeth BermanHead of Growth Marketing at Stripe • Austin, TXHead of Growth Marketing at Stripe. Previously led performance marketing at Adobe and customer acquisition and email for e-commerce, online publishing, on-demand services and life & health insurance.Marketing • Customer Acquisition • Growth • Email Marketing • Marketing Strategy • Customer Retention • Online Advertising • SaaS • Performance Marketing • Organizational Design •$5.83/min per minute(96)4.8 139 71
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JMJason MartinGrowth Marketing for startups • Minneapolis, MNGrowth @ Branch • Marketing @ Leadpages • Past Co-founder of various startupsBusiness Development • Growth Hacking • Entrepreneurship • Digital Marketing • Start-ups • Startups • Product Management • Business Modeling • Business Growth Strategies • Growth Strategies •$1.67/min per minuteNew Arrival— 9 3
-
SPSamir PatelGrowth Master • San Francisco Bay AreaPioneer in bringing Data Science to Digital. Founded SearchForce, acquired by Epsilon Data [NYSE ADS] which is owned by Publicis, the largest marketing companies in the world by revenue. Publicis acquired Epsilon, a data marketing firm for $4.4 billion. Managed $1+ Billion in marketing spend across online and offline marketing (eg, direct mail) channels, on behalf of top brands & SMB's around the world and generated an ROI lift of 30%-50%. Build and lead a team to be the best performing marketing teams across Digital Channels (Amazon, Search Engine Marketing (SEM, Google Adwords), Social (Facebook), Display, Affiliates) and Search Engine Optimization (SEO) and built a solid Big Data/Analytics/Real Time Bidding platform. ★ Founded, made profitable & sold growth performance marketing platform SearchForce to Epsilon Data. Publicis acquired Epsilon for $4.4B. ★ Delivered growth for top B2B and B2C brands: B2B: Berkshire, Salesforce, Experian, B2C: LendUp, Progressive and Getaround (NYSE: GETR). ★ Accelerated growth for PlayKids educational app with 100M+ users, highest-grossing app in 25 countries, Apple/Google Awards. ★ Accelerated and scaled revenue growth for $200M+ in annual revenue for Bowers & Wilkins retail & Amazon. Exits: SearchForce (Acquired by Epsilon Data/Publicis Groupe NYSE: ADS), Bowers & Wilkins (Acquired by Sound United), Origami Logic (Acquired by Intuit) Featured on: CNN, NBC, The Economist, Venture Beat Expertise: Data-Driven PR, Brand Experience Management, Mobile Advertising, Paid Social (Facebook Ads) & SEM (Search Engine Marketing), SEO (Search Engine Optimization), Conversion Rate Optimization., CRM (Salesforce), B2C, Email Marketing, Brand & Awareness, Amazon Advertising, Remarketing, Display Advertising, Video Advertising & Retargeting, Cross-Channel, Google Adwords, Performance Marketing, A/B Testing, Customer Acquisition, bid strategy testing, landing page testing, creative testing and rotation, and audience testing, Incrementality testing, OKR's, KPIs, Attribution Modelling, Paid Search, Paid Social, Brand Marketing, MarTech, Enterprise SaaS, Account Based Marketing (ABM), CMO, Chief Marketing Officer, VP Marketing, VP Growth, Director of Marketing, Head of Performance Marketing, VP of Performance Marketing, Chief Digital Officer, B2C, B2B. Platforms: Marketo, Salesforce, Google 360, Iterable, Optimizely, Marin Software, Kenshoo, Branch, Segment, BrazeGrowth Hacking • Startups • Google AdWords • Digital Marketing Strategy • Retargeting • Growth Strategies •$4.17/min per minute(9)4.9 11 22
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