The goal is to bring student to use the App. The product has received good feedback from people. So the question is to know how to approach the students with the App (It's free).
- Talk with student counsellor in the school, to opportunity to present the App to a class?
- Distribute flyers at the entrance of the school?
- Put advertisement on the billboard?
- Put some flyers at the library entrance?
Note: I am not a student anymore.
What I'm going to offer something that is a bit tricky and you need to use it with a lot of caution. It will also require some development.
One of the ways of growing fast and get additional users is by having current/ new subscribers to send their contact list a notification that they have joined your app and offer these contacts to join as well. You can add a screen after the first installation suggesting to send an invitation to certain friends (based on location. e-mail address/ Facebook criteria etc.), but you must make sure it is an opt-in option so you won't get your app spamming the current users contact list. This way you generate more users from current users sending them an invitation to try your app.
Does that make sense? I will be happy to elaborate if needed, just send me a message.
Perhaps you might want to offer to come to a class and speak about entrepreneurship, programming and startups. Find a way to give first, and then at the end let them play with/use your app.
You can't go wrong if you are offering more than you are asking for.
Also, research has shown that you can get 80% of the information that you need from User testing with just 5 users. You might be able to get a lot more done with less people than you suspect.