Startup Marketing

Mark took our vision and value proposition and re-shaped our language into a core messaging document we can use for our marketing collateral. His research into the subject and detail notes were highly valued. I would highly recommend Mark for startups shaping their messaging.

Mark helped us navigate the complicated messaging and content process of a big data solution. He was fast to learn the industry, attentive to our needs, and very flexible on his work schedule. I would recommend mark to anyone looking for clear, fast, and concise messaging.

Mark is a thought leader, and one of the utmost experts on the startup ecosystem in Canada. His marketing advisement and implementation can't be matched! I've seen his advisement, consultation, and mentorship bring young companies phenomenal success. I have benefited greatly from his consultation and direct advisement on my marketing efforts. I recommend him as an utmost expert in his field.

In the spring of 2012-Mark helped myself and our Ideal Advisor Software management team zone in on producing our best software application and commercialize it as our flagship offering---and assisted us with core messaging work. A very skilled, capable, experienced and responsive digital marketing business consultant.

Mark has a great ability to think both strategically and tactically about marketing and positioning. He quickly grasped the Zillidy business concept and created a comprehensive strategic and tactical marketing plan, and then helped to execute on the plan. His in depth knowledge of his field and useful third party resources made my life easier and reduced the costs associated with executing on the plan. He always made himself available as a sounding board and adviser on issues directly related to his engagement, and also on many areas for which he was not specifically engaged. I would highly recommend Mark for other companies looking to hire a marketing consultant.

Mark worked with the Powernoodle team in developing our core market messaging. The majority of our work was completed virtually and he was flexible in morphing his approach to using Powernodle as the the platform for his requirements gathering with us. Probably the greatest asset he brought to the team and project was his collaborative nature. We worked through many scenarios and he even guided us through two very large pivots in our thinking. We will be engaging him again on another project shortly.

As a rapidly growing startup in Toronto, ScribbleLive never had time to hire anyone to build a marketing plan. After over 3 years we decided it was time.

So, how do you jump start a new marketing department in your office when none existed before? Hire Mark!

He took total control of the situation and began with a deep dive into our business and emerged with a multi-threaded plan that included messaging, case studies, crisis management, a new site and full social media strategy.

He helped me hire a fantastic Social Media Coordinator and eventually replace himself with our new awesome Director of Marketing. Its not every day that you hire someone that will fire themselves.

If you are a startup and need help, hire Mark now!

Mark is a true gem! As Directory of Community, he constantly stays in touch with all of the freelance members of his team - which speaks volumes about his work ethic given the number of writers spread across the globe that he manages. His enthusiasm is contagious and it is always a pleasure to hear from Mark about his next grand idea.

Mark is a wonderful person to work with and for. He is a great team player - incredibly personable, kind, fair and smart. We were in a situation where he managed me remotely, and was always accessible when I needed him. His job managing a large and swiftly growing blog network was difficult and stressful at times, but he was always calm and able to look at the larger goals and work with us all to reach them.

Mark Evans was one of the organizers of the Mesh Conference on Web 2.0 here in Toronto, which was a smashing success. I attended it and learned a lot from the sessions--and even more from the attendees! His blog (http://mapleleaftwo.com) is a great way to keep on top of Web 2.0 in Canada. Kudos for great writing!