Launching 19thHoleSwag.com in the coming weeks, a members only flash sale company that offers wholesale prices for designer brand golf styles, and am looking for the most effective ways to introduce the business to people and get more members to sign up.
You can split in 2 strategies long term and short term. Short term you need ads.
Ads via Google work because you get immediate response, trouble is if your not well acquainted with SEM you may overspend do to the lack of bad landing pages, unuseful keywords and just low conversion rates. But if done properly you will have a machine with good ROI.
Facebook has now a deeper level of interests, from special demographics to campaign audiences that can be built from previous lists you may have. Lets say you have a landing page where you said soon to launch and collected emails. You could later ran ads to those users via fb or use their lookalike feature to relate to users that may have the same patterns or behavior and thus promote to a bigger list.
Long term you could focus on inbound content, videos, lists that add up to content that people may search if you have a good understanding of what keywords are trending and what is their volume of search. Also how hard it is to get your content to rank via SEO based on what your competition is currently doing.
happy to get on a call if you need more guidance.
Ideally, you'll have a short writeup that captivates attention ... placed on a full page lander that
(1) captures email addresses from interested golfers,
(2) encourages people to spread the word on social media right away,
(3) invites some immediate small purchase or commitment. That way the product itself gets its foot in the door and serves as a reminder of your brand at home.
Once you have a landing page that convinces and converts, the question then becomes how to attract relevant, high-volume traffic to that landing page.
You'll need to pay for advertising. In my opinion, SEM in high-competition search verticals would be the wrong way to go. I say that because SEM converts best when the results match someone's preconceptions of what they're looking for -- and not for introducing a novel idea. Someone looking to purchase clubs may not be in the right frame of mind to SIGN UP for a club.
Facebook advertising might fare better than AdWords if you can home in on the golfing demographic. Concentrate on low-CPC search verticals if you're going to use SEM. Or, better yet, woo some golf bloggers. Craft an affiliate program. Find sites where golfers congregate. While they're reading about a golf course, I imagine they're in the mood to discover something new and have a moment to look at your offering.
Mainly what I do is naming, branding, and domain consultation. But I'm toying with the idea of offering short-form copy writing services -- not articles but small, functional, branded wording. Think ad copy and landing-page text. So if that's of any interest to you, we can talk about it. If not, good luck!
I am huge fan of keeping this type of targeted marketing simple. You are looking to hit golfers? Head to a course, sit in the lounge or bar most of the establishments have. Analyse how people are engaging via social or digital apps. Target those apps. Hit the golfers where they are.
It starts with strong messaging and being able to differentiate yourself from similar service. I would explore the idea of using Facebook ads given the ability to micro-target.
When it comes to marketing, you need to keep in mind the following:
1. Social Media Marketing (SMM): Create social profiles, post about your products there and interact with your fans. Aim as well to post ads in social media networks as it is an effective way to get traffic right away. Social media networks include: Facebook, Twitter, Google+, LinkedIn, YouTube, Tumblr and many others.
2. Search Engine Optimization (SEO): This includes creating high quality related content and ranking this content in search engines to get traffic organically.
3. Search Engine Marketing (SEM): is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. That includes posting ads in search engines and optimizing those ads depending your niche, products and competition.
4. Offline Marketing: If you can market your website at some relevant events or within your circle, then you must do that as well.
Returning back to your question, the best marketing strategy is for you to create multiple marketing campaigns. Everything has to be balanced. Don't rely on one source of traffic and note that marketing is a continuous process.
Hope that helps!
P.S: Let me know if you need any further help!
If you are targeting best internet marketing strategies for niche market keep the following points always in mind:
1. User-Generated Content
Whether your client sells surfboards or custom crystal jewellery, they could take advantage of user-generated content to showcase merchandise without looking promotional. Great examples include Instagram photos or Vine videos. User-generated content is one of the best marketing tricks to use because it works two ways: It’s like free advertising for a company, and it’s a chance for the business to create a connection with people who already love their products. And what’s better than new customers? Repeat customers. BaubleBar, an online jewellery store, is a master at this technique as they feature Instagram pictures of people wearing their merchandise. All you need to do is use their special hashtag #BaubleBar when you post your selfie, and you could be featured on the company’s awesome account.
2. Choose Advertising Platforms Wisely
As the saying goes, you cannot serve two masters at once. If you want long-term success, you need pinpoint accuracy for attracting your target audiences. Promoting businesses on social media such as Facebook and Twitter are huge these days. However, they may not be the best platforms to use for niche products because they are often saturated with too much noise from competitors and Internet trolls. So, what do you do? You limit your visibility to highly relevant platforms. This could mean dismissing more popular methods such as Facebook ads. Remember: You do not need to be everywhere at once! Not only is this process expensive, but it is also a lot of effort for little return. Be specific about your goals first, and then tailor ideas to meet those objectives. A niche that is rather difficult to promote is construction. But luxury home builder Toll Brothers were able to rise to the challenge. They understand that their customers usually prefer to visit real estate sites directly or receive email newsletters instead of simply hanging out in social media. With help from retargeting techniques and Google Display Network, they were able to increase their number of qualified leads and CTR.
Aside from a great product, what fuels customer satisfaction these days is experience. Give people the whole package, from placing an order to product delivery, and you have got them hooked for life. However, running a small niche business is usually taxing (especially for enterprises with a small staff) in itself. Marketing is not always a priority, and businesses want to keep costs low to accommodate more pressing expenses. Ride-sharing app Sidecar did this in 2014 when they partnered with famous bloggers to create a one-of-a-kind experience for their customers. Three famous bloggers were chosen to decorate three sidecars. Riders could then snap a selfie in the beautifully themed sidecars to win a month’s worth of free rides. The campaign was a success and helped promote Sidecar as a leader in delivering unique shared riding experiences.
4. Do not Forget Offline Marketing
Although we now enjoy the fruits of the web, nothing beats good old-fashioned offline marketing. After all, not every target segment can be reached using mobile apps. This is particularly useful for niche businesses it allows people to touch, hold, and sample your clients’ products. Plus, offline marketing tactics such as using business cards, pamphlets, or coupons give customers a physical connection with the brand. Offline methods don’t have to break the bank. There are plenty of ideas to get started, such as attending local events as a guest speaker or donating discount cards to a charity of choice. Sierra Nevada Brewery takes on another strategy by opening their doors to curious customers for brewery tours and craft beer tasting. This has gained them numerous featured mentions in local magazines (both in print and online) and even on Tripadvisor.
5. Leverage Sustainable Mediums
Niche businesses, especially those who want to be here for the long haul, need sustainable marketing. A great example of a sustainable medium is video. Its rise to fame is more than a fluke; in fact, Cisco predicts that by 2017, 69% of online traffic will be due to video binge-watching. Handerpants, the product that originally started as a gag gift on Amazon, remains a force to be reckoned with thanks to thousands of videos on YouTube. It is not just Handerpants themselves that are uploading the content— most of it comes from their customers. The original video is about six years old, yet people are still enamoured with this curious accessory.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath