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Mark Colgan CRM & Marketing Automation Expert (Techstars '18)
London
I help SaaS businesses drive revenue through the selection, implementation and effective use of CRM & Marketing Technology Stack.
I combine proven Sales and Marketing strategies with expert guidance on how to utilise CRM & Marketing Technology to drive revenue.
My goal is to drive revenue generation through the successful selection, implementation, optimisation and delivery of CRM and Marketing Technology for your business.
I can help you understand how to get the most of the CRM & Marketing Technology you have invested in already. If you are new to Marketing Technology, I can provide guidance as your trusted advisor by understanding your requirements and building out the technology stack, specific to…
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Customer Acquisition
Marketing Automation
SaaS
Marketing Technology
CRM
SaaS Sales
SaaS - Enterprise & SMB B2B
CRM software
CRM Integration
Business Process Automation
Member since February 2018
Areas of Expertise
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MC$2.50/min per minuteNew ArrivalHow to Build the Right Sales & Marketing Tech Stack for Your BusinessMark Colgan • LondonCreated 7 years ago in Sales & Marketing / Sales & Lead GenerationI've optimised and implemented the Sales and Marketing Tech Stack for several high growth B2B SaaS companies. This has been achieved by approaching each project: - Strategically (understanding and planning) - Operationally (implementation and testing) - Tactically (executing on the carefully planned strategies to achieve the objectives) The results have been: - 30% net new revenue - 4 x increase in new leads (1000 to 4000) - Additional pipeline revenue - Increased pipeline velocity With regards to the automation platforms...I have a large amount of experience with: Hubspot - https://www.hubspot.com/case-studies/ldc Marketo Pardot AutopilotHQ Eloqua (a few years ago now) As for CRM's: Salesforce (managed the procurement and implementation of 2 x Salesforce for clients and currently manage 3 other Salesforce instances). Pipedrive Zoho There are a number of other platforms that I am very familiar with. These include: Reply.io Mailchimp Aweber ConvertKit Drift Drip Constant Contact Active Campaign Intercom Outreach Salesloft PieSync Qwilr Recurly And many many more. With over 7000 tools to choose from you may be facing information overload and unable to determine the right tools for you and your business. I can help you filter through the noise and select the appropriate technologies.Mark Colgan LondonNew Arrival
Customer Acquisition
Marketing Automation
SaaS
Marketing Technology
CRM
SaaS Sales
SaaS - Enterprise & SMB B2B
CRM software
CRM Integration
Business Process Automation
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